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[null,"Все права на программный продукт принадлежат автору и охраняются авторским правом."]
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[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
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[null," января",null,"Директ","AdWords"]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C7:H7)","v":0},null,null,null,null,null,{"$f":"SUM(K7:N7)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C8:H8)","v":0},null,null,null,null,null,{"$f":"SUM(K8:N8)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
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[null,"Показы - заходы",{"$f":"IF(C7=0,\"\",C8/C7)","v":""},{"$f":"IF(D7=0,\"\",D8/D7)","v":""},"","","","",{"$f":"IF(I7=0,\"\",I8/I7)","v":""},null,{"$f":"IF(K7=0,\"\",K8/K7)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C8=0,\"\",C9/C8)","v":""},{"$f":"IF(D8=0,\"\",D9/D8)","v":""},"","","","",{"$f":"IF(I8=0,\"\",I9/I8)","v":""},null,{"$f":"IF(K8=0,\"\",K9/K8)","v":""},"","","",""]
[null,"Лиды - продажи",{"$f":"IF(C9=0,\"\",C10/C9)","v":""},{"$f":"IF(D9=0,\"\",D10/D9)","v":""},"","","","",{"$f":"IF(I9=0,\"\",I10/I9)","v":""},null,{"$f":"IF(K9=0,\"\",K10/K9)","v":""},"","","",""]
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[null,"Прибыль, руб.",{"$f":"C11-C12","v":0},{"$f":"D11-D12","v":0},0,0,0,0,{"$f":"I11-I12","v":0},null,{"$f":"K11-K12","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C24-C13","v":0},{"$f":"D24-D13","v":0},0,0,0,0,0,null,0,{"$f":"L24-L13","v":0},{"$f":"M24-M13","v":0},{"$f":"N24-N13","v":0},{"$f":"O24-O13","v":0}]
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[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I25+O25","v":0},null,"руб."]
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[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
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[null," января",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C36:H36)","v":0},null,null,null,null,null,{"$f":"SUM(K36:N36)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C37:H37)","v":0},null,null,null,null,null,{"$f":"SUM(K37:N37)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
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[null,"Показы - заходы",{"$f":"IF(C36=0,\"\",C37/C36)","v":""},{"$f":"IF(D36=0,\"\",D37/D36)","v":""},"","","","","",null,{"$f":"IF(K36=0,\"\",K37/K36)","v":""},"","","",""]
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[null,"Лиды - продажи",{"$f":"IF(C38=0,\"\",C39/C38)","v":""},{"$f":"IF(D38=0,\"\",D39/D38)","v":""},"","","","","",null,{"$f":"IF(K38=0,\"\",K39/K38)","v":""},"","","",""]
[null,"Заходы-продажи",{"$f":"IF(C37=0,\"\",C39/C37)","v":""},{"$f":"IF(D37=0,\"\",D39/D37)","v":""},"","","","","",null,{"$f":"IF(K37=0,\"\",K39/K37)","v":""},"","","",""]
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[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C38=0,\"\",C42/C38)","v":""},{"$f":"IF(D38=0,\"\",D42/D38)","v":""},"","","","","",null,{"$f":"IF(K38=0,\"\",K42/K38)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C39=0,\"\",C42/C39)","v":""},{"$f":"IF(D39=0,\"\",D42/D39)","v":""},"","","","","",null,{"$f":"IF(K39=0,\"\",K42/K39)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C39=0,\"\",C40/C39)","v":""},{"$f":"IF(D39=0,\"\",D40/D39)","v":""},"","","","","",null,{"$f":"IF(K39=0,\"\",K40/K39)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C42=0,\"\",C54/C42)","v":""},{"$f":"IF(D42=0,\"\",D54/D42)","v":""},"","","","","",null,{"$f":"IF(K42=0,\"\",K54/K42)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C40-C41","v":0},{"$f":"D40-D41","v":0},0,0,0,0,0,null,{"$f":"K40-K41","v":0},0,0,0,0]
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[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I54+O54-I59","v":0},null,"руб."]
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[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
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[null," января",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C65:H65)","v":0},null,null,null,null,null,{"$f":"SUM(K65:N65)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C66:H66)","v":0},null,null,null,null,null,{"$f":"SUM(K66:N66)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
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[null,"Показы - заходы",{"$f":"IF(C65=0,\"\",C66/C65)","v":""},{"$f":"IF(D65=0,\"\",D66/D65)","v":""},"","","","","",null,{"$f":"IF(K65=0,\"\",K66/K65)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C66=0,\"\",C67/C66)","v":""},{"$f":"IF(D66=0,\"\",D67/D66)","v":""},"","","","","",null,{"$f":"IF(K66=0,\"\",K67/K66)","v":""},"","","",""]
[null,"Лиды - продажи",{"$f":"IF(C67=0,\"\",C68/C67)","v":""},{"$f":"IF(D67=0,\"\",D68/D67)","v":""},"","","","","",null,{"$f":"IF(K67=0,\"\",K68/K67)","v":""},"","","",""]
[null,"Заходы-продажи",{"$f":"IF(C66=0,\"\",C68/C66)","v":""},{"$f":"IF(D66=0,\"\",D68/D66)","v":""},"","","","","",null,{"$f":"IF(K66=0,\"\",K68/K66)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C66=0,\"\",C71/C66)","v":""},{"$f":"IF(D66=0,\"\",D71/D66)","v":""},"","","","","",null,{"$f":"IF(K66=0,\"\",K71/K66)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C67=0,\"\",C71/C67)","v":""},{"$f":"IF(D67=0,\"\",D71/D67)","v":""},"","","","","",null,{"$f":"IF(K67=0,\"\",K71/K67)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C68=0,\"\",C71/C68)","v":""},{"$f":"IF(D68=0,\"\",D71/D68)","v":""},"","","","","",null,{"$f":"IF(K68=0,\"\",K71/K68)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C68=0,\"\",C69/C68)","v":""},{"$f":"IF(D68=0,\"\",D69/D68)","v":""},"","","","","",null,{"$f":"IF(K68=0,\"\",K69/K68)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C71=0,\"\",C83/C71)","v":""},{"$f":"IF(D71=0,\"\",D83/D71)","v":""},"","","","","",null,{"$f":"IF(K71=0,\"\",K83/K71)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C69-C70","v":0},{"$f":"D69-D70","v":0},0,0,0,0,0,null,{"$f":"K69-K70","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C82-C71","v":0},{"$f":"D82-D71","v":0},{"$f":"E82-E71","v":0},{"$f":"F82-F71","v":0},{"$f":"G82-G71","v":0},{"$f":"H82-H71","v":0},{"$f":"I82-I71","v":0},null,{"$f":"K82-K71","v":0},{"$f":"L82-L71","v":0},{"$f":"M82-M71","v":0},{"$f":"N82-N71","v":0},{"$f":"O82-O71","v":0}]
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[]
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[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I83+O83-I88","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B63","v":"15 - 21"},{"$f":"B64","v":" января"}]
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[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"22 - 31",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},"Прочие на сайт","Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},"Повторные продажи","Прочие","Итого"]
[null," января",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C94:H94)","v":0},null,null,null,null,null,{"$f":"SUM(K94:N94)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C95:H95)","v":0},null,null,null,null,null,{"$f":"SUM(K95:N95)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C94=0,\"\",C95/C94)","v":""},{"$f":"IF(D94=0,\"\",D95/D94)","v":""},"","","","","",null,{"$f":"IF(K94=0,\"\",K95/K94)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C95=0,\"\",C96/C95)","v":""},{"$f":"IF(D95=0,\"\",D96/D95)","v":""},"","","","","",null,{"$f":"IF(K95=0,\"\",K96/K95)","v":""},"","","",""]
[null,"Лиды - продажи",{"$f":"IF(C96=0,\"\",C97/C96)","v":""},{"$f":"IF(D96=0,\"\",D97/D96)","v":""},"","","","","",null,{"$f":"IF(K96=0,\"\",K97/K96)","v":""},"","","",""]
[null,"Заходы-продажи",{"$f":"IF(C95=0,\"\",C97/C95)","v":""},{"$f":"IF(D95=0,\"\",D97/D95)","v":""},"","","","","",null,{"$f":"IF(K95=0,\"\",K97/K95)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C95=0,\"\",C100/C95)","v":""},{"$f":"IF(D95=0,\"\",D100/D95)","v":""},"","","","","",null,{"$f":"IF(K95=0,\"\",K100/K95)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C96=0,\"\",C100/C96)","v":""},{"$f":"IF(D96=0,\"\",D100/D96)","v":""},"","","","","",null,{"$f":"IF(K96=0,\"\",K100/K96)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C97=0,\"\",C100/C97)","v":""},{"$f":"IF(D97=0,\"\",D100/D97)","v":""},"","","","","",null,{"$f":"IF(K97=0,\"\",K100/K97)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C97=0,\"\",C98/C97)","v":""},{"$f":"IF(D97=0,\"\",D98/D97)","v":""},"","","","","",null,{"$f":"IF(K97=0,\"\",K98/K97)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C100=0,\"\",C112/C100)","v":""},{"$f":"IF(D100=0,\"\",D112/D100)","v":""},"","","","","",null,{"$f":"IF(K100=0,\"\",K112/K100)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C98-C99","v":0},{"$f":"D98-D99","v":0},0,0,0,0,0,null,{"$f":"K98-K99","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C111-C100","v":0},{"$f":"D111-D100","v":0},{"$f":"E111-E100","v":0},{"$f":"F111-F100","v":0},{"$f":"G111-G100","v":0},{"$f":"H111-H100","v":0},{"$f":"I111-I100","v":0},null,{"$f":"K111-K100","v":0},{"$f":"L111-L100","v":0},{"$f":"M111-M100","v":0},{"$f":"N111-N100","v":0},{"$f":"O111-O100","v":0}]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I112+O112-I117","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B92","v":"22 - 31"},{"$f":"B93","v":" января"}]
[]
[]
[null,"ИТОГИ ЗА ЯНВАРЬ"]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"ЯНВАРЬ",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},"Прочие на сайт","Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},{"$f":"M5","v":"Повторные продажи"},{"$f":"N5","v":"Прочие"},"Итого"]
[null,null,null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",{"$f":"C7+C36+C65+C94","v":0},{"$f":"D7+D36+D65+D94","v":0},0,0,0,0,{"$f":"SUM(C124:H124)","v":0},null,{"$f":"K7+K36+K65+K94","v":0},{"$f":"L7+L36+L65+L94","v":0},0,0,{"$f":"SUM(K124:N124)","v":0}]
[null,"Заходы",{"$f":"IF((C8+C37+C66+C95)<C126,C126,C8+C37+C66+C95)","v":0},{"$f":"IF((D8+D37+D66+D95)<D126,D126,D8+D37+D66+D95)","v":0},{"$f":"IF((E8+E37+E66+E95)<E126,E126,E8+E37+E66+E95)","v":0},{"$f":"IF((F8+F37+F66+F95)<F126,F126,F8+F37+F66+F95)","v":0},{"$f":"IF((G8+G37+G66+G95)<G126,G126,G8+G37+G66+G95)","v":0},{"$f":"IF((H8+H37+H66+H95)<H126,H126,H8+H37+H66+H95)","v":0},{"$f":"SUM(C125:H125)","v":0},null,{"$f":"IF((K8+K37+K66+K95)<K126,K126,K8+K37+K66+K95)","v":0},{"$f":"IF((L8+L37+L66+L95)<L126,L126,L8+L37+L66+L95)","v":0},0,0,{"$f":"SUM(K125:N125)","v":0}]
[null,"Лиды",{"$f":"IF((C9+C38+C67+C96)<C127,C127,C9+C38+C67+C96)","v":0},{"$f":"IF((D9+D38+D67+D96)<D127,D127,D9+D38+D67+D96)","v":0},0,0,0,0,0,null,{"$f":"IF((K9+K38+K67+K96)<K127,K127,K9+K38+K67+K96)","v":0},{"$f":"IF((L9+L38+L67+L96)<L127,L127,L9+L38+L67+L96)","v":0},0,0,0]
[null,"Продажи",{"$f":"C10+C39+C68+C97","v":0},0,0,0,0,0,0,null,{"$f":"K10+K39+K68+K97","v":0},0,0,0,0]
[null,"Выручка, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[null,"Себестоимость, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[null,"Затраты на рекламу, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[]
[null,"Показы - заходы",{"$f":"IF(C124=0,\"\",C125/C124)","v":""},{"$f":"IF(D124=0,\"\",D125/D124)","v":""},"","","","","",null,{"$f":"IF(K124=0,\"\",K125/K124)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C125=0,\"\",C126/C125)","v":""},{"$f":"IF(D125=0,\"\",D126/D125)","v":""},"","","","","",null,{"$f":"IF(K125=0,\"\",K126/K125)","v":""},"","","",""]
[null,"Лиды - продажи",{"$f":"IF(C126=0,\"\",C127/C126)","v":""},{"$f":"IF(D126=0,\"\",D127/D126)","v":""},"","","","","",null,{"$f":"IF(K126=0,\"\",K127/K126)","v":""},"","","",""]
[null,"Заходы-продажи",{"$f":"IF(C125=0,\"\",C127/C125)","v":""},{"$f":"IF(D125=0,\"\",D127/D125)","v":""},"","","","","",null,{"$f":"IF(K125=0,\"\",K127/K125)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C125=0,\"\",C130/C125)","v":""},{"$f":"IF(D125=0,\"\",D130/D125)","v":""},"","","","","",null,{"$f":"IF(K125=0,\"\",K130/K125)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C126=0,\"\",C130/C126)","v":""},{"$f":"IF(D126=0,\"\",D130/D126)","v":""},"","","","","",null,{"$f":"IF(K126=0,\"\",K130/K126)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C127=0,\"\",C130/C127)","v":""},{"$f":"IF(D127=0,\"\",D130/D127)","v":""},"","","","","",null,{"$f":"IF(K127=0,\"\",K130/K127)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C127=0,\"\",C128/C127)","v":""},{"$f":"IF(D127=0,\"\",D128/D127)","v":""},"","","","","",null,{"$f":"IF(K127=0,\"\",K128/K127)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C130=0,\"\",C142/C130)","v":""},{"$f":"IF(D130=0,\"\",D142/D130)","v":""},"","","","","",null,{"$f":"IF(K130=0,\"\",K142/K130)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C128-C129","v":0},{"$f":"D128-D129","v":0},0,0,0,0,0,null,{"$f":"K128-K129","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C141-C130","v":0},{"$f":"D141-D130","v":0},{"$f":"E141-E130","v":0},{"$f":"F141-F130","v":0},{"$f":"G141-G130","v":0},{"$f":"H141-H130","v":0},{"$f":"I141-I130","v":0},null,{"$f":"K141-K130","v":0},{"$f":"L141-L130","v":0},{"$f":"M141-M130","v":0},{"$f":"N141-N130","v":0},{"$f":"O141-O130","v":0}]
[]
[null,"Прочие расходы за ЯНВАРЬ"]
[]
[null,null,"Аренда","З/плата","Расходы 1","Расходы 2","Расходы 3","Расходы 4","Итого",null,"Чистая прибыль за",null,{"$f":"I142+O142-I147","v":0},null,"руб."]
[null,"Сумма затрат, руб.",null,null,null,null,null,null,{"$f":"SUM(C147:H147)","v":0},null,{"$f":"B122","v":"ЯНВАРЬ"}]
[]
[]
[]
[]
[null,"Анализ деятельности"]
[]
[]
[null,"Расходы на рекламу:"]
[null,"Рекламный канал","Затраты в руб.","Затраты в %","Сколько прибыли принес",null,"Прибыль в %"]
[null,{"$f":"C122","v":"Поисковые системы"},{"$f":"C130","v":0},{"$f":"IF(C167=0,\"\",C157/C167)","v":""},{"$f":"C142","v":0},null,{"$f":"IF(E167=0,\"\",E157/E167)","v":""}]
[null,{"$f":"D123","v":"Директ"},{"$f":"D130","v":0},{"$f":"IF(C167=0,\"\",C158/C167)","v":""},{"$f":"D142","v":0},null,{"$f":"IF(E167=0,\"\",E158/E167)","v":""}]
[null,{"$f":"E123","v":"AdWords"},{"$f":"E130","v":0},{"$f":"IF(C167=0,\"\",C159/C167)","v":""},{"$f":"E142","v":0},null,{"$f":"IF(E167=0,\"\",E159/E167)","v":""}]
[null,{"$f":"F122","v":"Прямые заходы"},{"$f":"F130","v":0},{"$f":"IF(C167=0,\"\",C160/C167)","v":""},{"$f":"F142","v":0},null,{"$f":"IF(E167=0,\"\",E160/E167)","v":""}]
[null,{"$f":"G122","v":"C других сайтов"},{"$f":"G130","v":0},{"$f":"IF(C167=0,\"\",C161/C167)","v":""},{"$f":"G142","v":0},null,{"$f":"IF(E167=0,\"\",E161/E167)","v":""}]
[null,{"$f":"H122","v":"Прочие на сайт"},{"$f":"H130","v":0},{"$f":"IF(C167=0,\"\",C162/C167)","v":""},{"$f":"H142","v":0},null,{"$f":"IF(E167=0,\"\",E162/E167)","v":""}]
[null,{"$f":"K122","v":"Социальные сети"},{"$f":"K130","v":0},{"$f":"IF(C167=0,\"\",C163/C167)","v":""},{"$f":"K142","v":0},null,{"$f":"IF(E167=0,\"\",E163/E167)","v":""}]
[null,{"$f":"L122","v":"Доски объявлений"},{"$f":"L130","v":0},{"$f":"IF(C167=0,\"\",C164/C167)","v":""},{"$f":"L142","v":0},null,{"$f":"IF(E167=0,\"\",E164/E167)","v":""}]
[null,{"$f":"M122","v":"Повторные продажи"},{"$f":"M130","v":0},{"$f":"IF(C167=0,\"\",C165/C167)","v":""},{"$f":"M142","v":0},null,{"$f":"IF(E167=0,\"\",E165/E167)","v":""}]
[null,{"$f":"N122","v":"Прочие"},{"$f":"N130","v":0},{"$f":"IF(C167=0,\"\",C166/C167)","v":""},{"$f":"N142","v":0},null,{"$f":"IF(E167=0,\"\",E166/E167)","v":""}]
[null,"Итого:",{"$f":"SUM(C157:C166)","v":0},{"$f":"SUM(D157:D166)","v":0},{"$f":"SUM(E157:E166)","v":0},null,{"$f":"SUM(G157:G166)","v":0}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,"Чистая прибыль",{"$f":"I142+O142-I147","v":0}]
[null,"Вид расходов","Сумма в руб.","в %"]
[null,"Себестоимость",{"$f":"I129+O129","v":0},{"$f":"IF(C200=0,\"\",C192/C200)","v":""}]
[null,"Реклама",{"$f":"I130+O130","v":0},{"$f":"IF(C200=0,\"\",C193/C200)","v":""}]
[null,{"$f":"C146","v":"Аренда"},{"$f":"C147","v":0},{"$f":"IF(C200=0,\"\",C194/C200)","v":""}]
[null,{"$f":"D146","v":"З/плата"},{"$f":"D147","v":0},{"$f":"IF(C200=0,\"\",C195/C200)","v":""}]
[null,{"$f":"E146","v":"Расходы 1"},{"$f":"E147","v":0},{"$f":"IF(C200=0,\"\",C196/C200)","v":""}]
[null,{"$f":"F146","v":"Расходы 2"},{"$f":"F147","v":0},{"$f":"IF(C200=0,\"\",C197/C200)","v":""}]
[null,{"$f":"G146","v":"Расходы 3"},{"$f":"G147","v":0},{"$f":"IF(C200=0,\"\",C198/C200)","v":""}]
[null,{"$f":"H146","v":"Расходы 4"},{"$f":"H147","v":0},{"$f":"IF(C200=0,\"\",C199/C200)","v":""}]
[null,"Итого:",{"$f":"SUM(C192:C199)","v":0},{"$f":"SUM(D192:D199)","v":0}]
[]
[null,"Рентабельность деятельности:",null,{"$f":"IF(C200=0,\"\",(I142+O142-I147)/C200)","v":""}]
[null,"Рентабельность продаж:",null,{"$f":"IF((I128+O128)=0,\"\",(I142+O142-I147)/(I128+O128))","v":""}]
[]
[]
[null,{"$f":"IF(C200=0,\"\",CONCATENATE(\"Организация имеет \",ROUND(D202,2),\" руб. чистой прибыли с каждого рубля, затраченного на производство и реализацию продукции.\"))","v":""}]
[null,{"$f":"IF((I128+O128)=0,\"\",CONCATENATE(\"Организация имеет \",ROUND(D203,2),\" руб. чистой прибыли с рубля продаж.\"))","v":""}]
[]
[null,"Точка безубыточности"]
[]
[]
[null,"Средний чек",{"$f":"IF((I127+O127)=0,\"\",(I128+O128)/(I127+O127))","v":""},null,"объем",1,{"$f":"IF(C218/4<1,C218/4+1,C218/4)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218/2<1,C218/2+1,C218/2)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218/1.33<1,C218/1.33+1,C218/1.33)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218<1,C218+1,C218)","v":""},{"$f":"IF(C218*1.25<1,C218*1.25+1,C218*1.25)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*1.5<1,C218*1.5+1,C218*1.5)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*1.75<1,C218*1.75+1,C218*1.75)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*2<1,C218*2+1,C218*2)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*2.25<1,C218*2.25+1,C218*2.25)","v":{"$error":"#VALUE!"}}]
[null,"Средняя себестоимость",{"$f":"IF((I127+O127)=0,\"\",(I129+O129)/(I127+O127))","v":""},null,"Выручка",{"$f":"F212*C212","v":{"$error":"#VALUE!"}},{"$f":"G212*C212","v":{"$error":"#VALUE!"}},{"$f":"H212*C212","v":{"$error":"#VALUE!"}},{"$f":"I212*C212","v":{"$error":"#VALUE!"}},{"$f":"J212*C212","v":{"$error":"#VALUE!"}},{"$f":"K212*C212","v":{"$error":"#VALUE!"}},{"$f":"L212*C212","v":{"$error":"#VALUE!"}},{"$f":"M212*C212","v":{"$error":"#VALUE!"}},{"$f":"N212*C212","v":{"$error":"#VALUE!"}},{"$f":"O212*C212","v":{"$error":"#VALUE!"}}]
[null,"Постоянные затраты",{"$f":"I147+I130+O130","v":0},null,"Переменные затраты",{"$f":"F212*C213","v":{"$error":"#VALUE!"}},{"$f":"G212*C213","v":{"$error":"#VALUE!"}},{"$f":"H212*C213","v":{"$error":"#VALUE!"}},{"$f":"I212*C213","v":{"$error":"#VALUE!"}},{"$f":"J212*C213","v":{"$error":"#VALUE!"}},{"$f":"K212*C213","v":{"$error":"#VALUE!"}},{"$f":"L212*C213","v":{"$error":"#VALUE!"}},{"$f":"M212*C213","v":{"$error":"#VALUE!"}},{"$f":"N212*C213","v":{"$error":"#VALUE!"}},{"$f":"O212*C213","v":{"$error":"#VALUE!"}}]
[null,null,null,null,"Общие затраты",{"$f":"F214+C214","v":{"$error":"#VALUE!"}},{"$f":"G214+C214","v":{"$error":"#VALUE!"}},{"$f":"H214+C214","v":{"$error":"#VALUE!"}},{"$f":"I214+C214","v":{"$error":"#VALUE!"}},{"$f":"J214+C214","v":{"$error":"#VALUE!"}},{"$f":"K214+C214","v":{"$error":"#VALUE!"}},{"$f":"L214+C214","v":{"$error":"#VALUE!"}},{"$f":"M214+C214","v":{"$error":"#VALUE!"}},{"$f":"N214+C214","v":{"$error":"#VALUE!"}},{"$f":"O214+C214","v":{"$error":"#VALUE!"}}]
[null,"Точка безубыточности:",null,null,"Точка безубыточности",null,null,null,null,{"$f":"C219","v":""}]
[]
[null,"В объеме продукции:",{"$f":"IF(C212=\"\",\"\",C214/(C212-C213))","v":""}]
[null,"В денежном выражении:",{"$f":"IF(C218=\"\",\"\",C212*C218)","v":""}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,null,null,null,null,null,"Воронка продаж"]
[]
[]
[null,null,null,"Воронка продаж в этом месяце:",null,null,null,null,null,null,null,null,"Изменение показателей:"]
[null,null,null,null,null,null,null,"Что будет, если изменить:"]
[]
[null,null,null,"Заходы",null,null,null,"количество заходов",null,null,null,null,"Заходы"]
[null,null,null,{"$f":"I125+O125","v":0},null,null,null,null,null,null,null,null,{"$f":"H237","v":0}]
[null,null,null,null,null,{"$f":"IF(D236=0,0,D239/D236)","v":0},null,{"$f":"D236","v":0},null,null,null,null,null,null,{"$f":"H241","v":0}]
[null,null,null,"Лиды",null,null,null,null,null,null,null,null,"Лиды"]
[null,{"$f":"IF(D236=0,0,D242/D236)","v":0},null,{"$f":"I126+O126","v":0},null,null,null,"конверсию Заходы - Лиды",null,null,{"$f":"IF(M236=0,0,M242/M236)","v":0},null,{"$f":"ROUND(M236*O237,0)","v":0}]
[null,null,null,null,null,{"$f":"IF(D239=0,0,D242/D239)","v":0},null,null,null,null,null,null,null,null,{"$f":"H245","v":0}]
[null,null,null,"Продажи",null,null,null,{"$f":"F237","v":0},null,null,null,null,"Продажи"]
[null,null,null,{"$f":"I127+O127","v":0},null,null,null,null,null,null,null,null,{"$f":"ROUND(M239*O240,0)","v":0}]
[null,null,null,null,null,null,null,"конверсию Лиды - Продажи"]
[null,null,null,"Выручка",null,null,null,null,null,null,null,null,"Выручка"]
[null,null,null,{"$f":"I128+O128","v":0},null,null,null,{"$f":"F240","v":0},null,null,null,null,{"$f":"IF(C212=\"\",0,M242*C212)","v":0}]

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[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
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[null,"Прибыль, руб.",{"$f":"C40-C41","v":0},{"$f":"D40-D41","v":0},0,0,0,0,0,null,{"$f":"K40-K41","v":0},0,0,0,0]
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[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
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[null,"Прибыль, руб.",{"$f":"C69-C70","v":0},{"$f":"D69-D70","v":0},0,0,0,0,0,null,{"$f":"K69-K70","v":0},0,0,0,0]
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[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
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[null,"февраля",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
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[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C95:H95)","v":0},null,null,null,null,null,{"$f":"SUM(K95:N95)","v":0}]
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[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
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[null,"Лиды - продажи",{"$f":"IF(C96=0,\"\",C97/C96)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C95=0,\"\",C97/C95)","v":""},{"$f":"IF(D95=0,\"\",D97/D95)","v":""},"","","","","",null,{"$f":"IF(K95=0,\"\",K97/K95)","v":""},"","","",""]
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[null,"Средний чек, руб.",{"$f":"IF(C97=0,\"\",C98/C97)","v":""},{"$f":"IF(D97=0,\"\",D98/D97)","v":""},"","","","","",null,{"$f":"IF(K97=0,\"\",K98/K97)","v":""},"","","",""]
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[null,"Прибыль, руб.",{"$f":"C98-C99","v":0},{"$f":"D98-D99","v":0},0,0,0,0,0,null,{"$f":"K98-K99","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C111-C100","v":0},{"$f":"D111-D100","v":0},0,0,0,0,0,null,{"$f":"K111-K100","v":0},0,0,0,0]
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[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I112+O112-I117","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B92","v":"22 - 28"},{"$f":"B93","v":"февраля"}]
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[null,"ИТОГИ ЗА ФЕВРАЛЬ"]
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[null,null,null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",{"$f":"C7+C36+C65+C94","v":0},{"$f":"D7+D36+D65+D94","v":0},0,0,0,0,{"$f":"SUM(C124:H124)","v":0},null,{"$f":"K7+K36+K65+K94","v":0},{"$f":"L7+L36+L65+L94","v":0},0,0,{"$f":"SUM(K124:N124)","v":0}]
[null,"Заходы",{"$f":"IF((C8+C37+C66+C95)<C126,C126,C8+C37+C66+C95)","v":0},{"$f":"IF((D8+D37+D66+D95)<D126,D126,D8+D37+D66+D95)","v":0},0,0,0,0,{"$f":"SUM(C125:H125)","v":0},null,{"$f":"IF((K8+K37+K66+K95)<K126,K126,K8+K37+K66+K95)","v":0},{"$f":"IF((L8+L37+L66+L95)<L126,L126,L8+L37+L66+L95)","v":0},0,0,{"$f":"SUM(K125:N125)","v":0}]
[null,"Лиды",{"$f":"IF((C9+C38+C67+C96)<C127,C127,C9+C38+C67+C96)","v":0},{"$f":"IF((D9+D38+D67+D96)<D127,D127,D9+D38+D67+D96)","v":0},0,0,0,0,0,null,{"$f":"IF((K9+K38+K67+K96)<K127,K127,K9+K38+K67+K96)","v":0},0,0,0,0]
[null,"Продажи",{"$f":"C10+C39+C68+C97","v":0},0,0,0,0,0,0,null,{"$f":"K10+K39+K68+K97","v":0},0,0,0,0]
[null,"Выручка, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[null,"Себестоимость, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[null,"Затраты на рекламу, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[]
[null,"Показы - заходы",{"$f":"IF(C124=0,\"\",C125/C124)","v":""},{"$f":"IF(D124=0,\"\",D125/D124)","v":""},"","","","","",null,{"$f":"IF(K124=0,\"\",K125/K124)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C125=0,\"\",C126/C125)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C126=0,\"\",C127/C126)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C125=0,\"\",C127/C125)","v":""},{"$f":"IF(D125=0,\"\",D127/D125)","v":""},"","","","","",null,{"$f":"IF(K125=0,\"\",K127/K125)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C125=0,\"\",C130/C125)","v":""},{"$f":"IF(D125=0,\"\",D130/D125)","v":""},"","","","","",null,{"$f":"IF(K125=0,\"\",K130/K125)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C126=0,\"\",C130/C126)","v":""},{"$f":"IF(D126=0,\"\",D130/D126)","v":""},"","","","","",null,{"$f":"IF(K126=0,\"\",K130/K126)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C127=0,\"\",C130/C127)","v":""},{"$f":"IF(D127=0,\"\",D130/D127)","v":""},"","","","","",null,{"$f":"IF(K127=0,\"\",K130/K127)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C127=0,\"\",C128/C127)","v":""},{"$f":"IF(D127=0,\"\",D128/D127)","v":""},"","","","","",null,{"$f":"IF(K127=0,\"\",K128/K127)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C130=0,\"\",C142/C130)","v":""},{"$f":"IF(D130=0,\"\",D142/D130)","v":""},"","","","","",null,{"$f":"IF(K130=0,\"\",K142/K130)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C128-C129","v":0},{"$f":"D128-D129","v":0},0,0,0,0,0,null,{"$f":"K128-K129","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C141-C130","v":0},{"$f":"D141-D130","v":0},0,0,0,0,0,null,{"$f":"K141-K130","v":0},0,0,0,0]
[]
[null,"Прочие расходы за ФЕВРАЛЬ"]
[]
[null,null,"Аренда","З/плата","Расходы 1","Расходы 2","Расходы 3","Расходы 4","Итого",null,"Чистая прибыль за",null,{"$f":"I142+O142-I147","v":0},null,"руб."]
[null,"Сумма затрат, руб.",null,null,null,null,null,null,{"$f":"SUM(C147:H147)","v":0},null,{"$f":"B122","v":"ФЕВРАЛЬ"}]
[]
[]
[]
[]
[null,"Анализ деятельности"]
[]
[]
[null,"Расходы на рекламу:"]
[null,"Рекламный канал","Затраты в руб.","Затраты в %","Сколько прибыли принес",null,"Прибыль в %"]
[null,{"$f":"C122","v":"Поисковые системы"},{"$f":"C130","v":0},{"$f":"IF(C167=0,\"\",C157/C167)","v":""},{"$f":"C142","v":0},null,{"$f":"IF(E167=0,\"\",E157/E167)","v":""}]
[null,{"$f":"D123","v":"Директ"},{"$f":"D130","v":0},{"$f":"IF(C167=0,\"\",C158/C167)","v":""},{"$f":"D142","v":0},null,{"$f":"IF(E167=0,\"\",E158/E167)","v":""}]
[null,{"$f":"E123","v":"AdWords"},{"$f":"E130","v":0},{"$f":"IF(C167=0,\"\",C159/C167)","v":""},{"$f":"E142","v":0},null,{"$f":"IF(E167=0,\"\",E159/E167)","v":""}]
[null,{"$f":"F122","v":"Прямые заходы"},{"$f":"F130","v":0},{"$f":"IF(C167=0,\"\",C160/C167)","v":""},{"$f":"F142","v":0},null,{"$f":"IF(E167=0,\"\",E160/E167)","v":""}]
[null,{"$f":"G122","v":"C других сайтов"},{"$f":"G130","v":0},{"$f":"IF(C167=0,\"\",C161/C167)","v":""},{"$f":"G142","v":0},null,{"$f":"IF(E167=0,\"\",E161/E167)","v":""}]
[null,{"$f":"H122","v":"Прочие на сайт"},{"$f":"H130","v":0},{"$f":"IF(C167=0,\"\",C162/C167)","v":""},{"$f":"H142","v":0},null,{"$f":"IF(E167=0,\"\",E162/E167)","v":""}]
[null,{"$f":"K122","v":"Социальные сети"},{"$f":"K130","v":0},{"$f":"IF(C167=0,\"\",C163/C167)","v":""},{"$f":"K142","v":0},null,{"$f":"IF(E167=0,\"\",E163/E167)","v":""}]
[null,{"$f":"L122","v":"Доски объявлений"},{"$f":"L130","v":0},{"$f":"IF(C167=0,\"\",C164/C167)","v":""},{"$f":"L142","v":0},null,{"$f":"IF(E167=0,\"\",E164/E167)","v":""}]
[null,{"$f":"M122","v":"Повторные продажи"},{"$f":"M130","v":0},{"$f":"IF(C167=0,\"\",C165/C167)","v":""},{"$f":"M142","v":0},null,{"$f":"IF(E167=0,\"\",E165/E167)","v":""}]
[null,{"$f":"N122","v":"Прочие"},{"$f":"N130","v":0},{"$f":"IF(C167=0,\"\",C166/C167)","v":""},{"$f":"N142","v":0},null,{"$f":"IF(E167=0,\"\",E166/E167)","v":""}]
[null,"Итого:",{"$f":"SUM(C157:C166)","v":0},{"$f":"SUM(D157:D166)","v":0},{"$f":"SUM(E157:E166)","v":0},null,{"$f":"SUM(G157:G166)","v":0}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,"Чистая прибыль",{"$f":"I142+O142-I147","v":0}]
[null,"Вид расходов","Сумма в руб.","в %"]
[null,"Себестоимость",{"$f":"I129+O129","v":0},{"$f":"IF(C200=0,\"\",C192/C200)","v":""}]
[null,"Реклама",{"$f":"I130+O130","v":0},{"$f":"IF(C200=0,\"\",C193/C200)","v":""}]
[null,{"$f":"C146","v":"Аренда"},{"$f":"C147","v":0},{"$f":"IF(C200=0,\"\",C194/C200)","v":""}]
[null,{"$f":"D146","v":"З/плата"},{"$f":"D147","v":0},{"$f":"IF(C200=0,\"\",C195/C200)","v":""}]
[null,{"$f":"E146","v":"Расходы 1"},{"$f":"E147","v":0},{"$f":"IF(C200=0,\"\",C196/C200)","v":""}]
[null,{"$f":"F146","v":"Расходы 2"},{"$f":"F147","v":0},{"$f":"IF(C200=0,\"\",C197/C200)","v":""}]
[null,{"$f":"G146","v":"Расходы 3"},{"$f":"G147","v":0},{"$f":"IF(C200=0,\"\",C198/C200)","v":""}]
[null,{"$f":"H146","v":"Расходы 4"},{"$f":"H147","v":0},{"$f":"IF(C200=0,\"\",C199/C200)","v":""}]
[null,"Итого:",{"$f":"SUM(C192:C199)","v":0},{"$f":"SUM(D192:D199)","v":0}]
[]
[null,"Рентабельность деятельности:",null,{"$f":"IF(C200=0,\"\",(I142+O142-I147)/C200)","v":""}]
[null,"Рентабельность продаж:",null,{"$f":"IF((I128+O128)=0,\"\",(I142+O142-I147)/(I128+O128))","v":""}]
[]
[]
[null,{"$f":"IF(C200=0,\"\",CONCATENATE(\"Организация имеет \",ROUND(D202,2),\" руб. чистой прибыли с каждого рубля, затраченного на производство и реализацию продукции.\"))","v":""}]
[null,{"$f":"IF((I128+O128)=0,\"\",CONCATENATE(\"Организация имеет \",ROUND(D203,2),\" руб. чистой прибыли с рубля продаж.\"))","v":""}]
[]
[null,"Точка безубыточности"]
[]
[]
[null,"Средний чек",{"$f":"IF((I127+O127)=0,\"\",(I128+O128)/(I127+O127))","v":""},null,"объем",1,{"$f":"IF(C218/4<1,C218/4+1,C218/4)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218/2<1,C218/2+1,C218/2)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218/1.33<1,C218/1.33+1,C218/1.33)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218<1,C218+1,C218)","v":""},{"$f":"IF(C218*1.25<1,C218*1.25+1,C218*1.25)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*1.5<1,C218*1.5+1,C218*1.5)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*1.75<1,C218*1.75+1,C218*1.75)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*2<1,C218*2+1,C218*2)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*2.25<1,C218*2.25+1,C218*2.25)","v":{"$error":"#VALUE!"}}]
[null,"Средняя себестоимость",{"$f":"IF((I127+O127)=0,\"\",(I129+O129)/(I127+O127))","v":""},null,"Выручка",{"$f":"F212*C212","v":{"$error":"#VALUE!"}},{"$f":"G212*C212","v":{"$error":"#VALUE!"}},{"$f":"H212*C212","v":{"$error":"#VALUE!"}},{"$f":"I212*C212","v":{"$error":"#VALUE!"}},{"$f":"J212*C212","v":{"$error":"#VALUE!"}},{"$f":"K212*C212","v":{"$error":"#VALUE!"}},{"$f":"L212*C212","v":{"$error":"#VALUE!"}},{"$f":"M212*C212","v":{"$error":"#VALUE!"}},{"$f":"N212*C212","v":{"$error":"#VALUE!"}},{"$f":"O212*C212","v":{"$error":"#VALUE!"}}]
[null,"Постоянные затраты",{"$f":"I147+I130+O130","v":0},null,"Переменные затраты",{"$f":"F212*C213","v":{"$error":"#VALUE!"}},{"$f":"G212*C213","v":{"$error":"#VALUE!"}},{"$f":"H212*C213","v":{"$error":"#VALUE!"}},{"$f":"I212*C213","v":{"$error":"#VALUE!"}},{"$f":"J212*C213","v":{"$error":"#VALUE!"}},{"$f":"K212*C213","v":{"$error":"#VALUE!"}},{"$f":"L212*C213","v":{"$error":"#VALUE!"}},{"$f":"M212*C213","v":{"$error":"#VALUE!"}},{"$f":"N212*C213","v":{"$error":"#VALUE!"}},{"$f":"O212*C213","v":{"$error":"#VALUE!"}}]
[null,null,null,null,"Общие затраты",{"$f":"F214+C214","v":{"$error":"#VALUE!"}},{"$f":"G214+C214","v":{"$error":"#VALUE!"}},{"$f":"H214+C214","v":{"$error":"#VALUE!"}},{"$f":"I214+C214","v":{"$error":"#VALUE!"}},{"$f":"J214+C214","v":{"$error":"#VALUE!"}},{"$f":"K214+C214","v":{"$error":"#VALUE!"}},{"$f":"L214+C214","v":{"$error":"#VALUE!"}},{"$f":"M214+C214","v":{"$error":"#VALUE!"}},{"$f":"N214+C214","v":{"$error":"#VALUE!"}},{"$f":"O214+C214","v":{"$error":"#VALUE!"}}]
[null,"Точка безубыточности:",null,null,"Точка безубыточности",null,null,null,null,{"$f":"C219","v":""}]
[]
[null,"В объеме продукции:",{"$f":"IF(C212=\"\",\"\",C214/(C212-C213))","v":""}]
[null,"В денежном выражении:",{"$f":"IF(C218=\"\",\"\",C212*C218)","v":""}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,null,null,null,null,null,"Воронка продаж"]
[]
[]
[null,null,null,"Воронка продаж в этом месяце:",null,null,null,null,null,null,null,null,"Изменение показателей:"]
[null,null,null,null,null,null,null,"Что будет, если изменить:"]
[]
[null,null,null,"Заходы",null,null,null,"количество заходов",null,null,null,null,"Заходы"]
[null,null,null,{"$f":"I125+O125","v":0},null,null,null,null,null,null,null,null,{"$f":"H237","v":0}]
[null,null,null,null,null,{"$f":"IF(D236=0,0,D239/D236)","v":0},null,{"$f":"D236","v":0},null,null,null,null,null,null,{"$f":"H241","v":0}]
[null,null,null,"Лиды",null,null,null,null,null,null,null,null,"Лиды"]
[null,{"$f":"IF(D236=0,0,D242/D236)","v":0},null,{"$f":"I126+O126","v":0},null,null,null,"конверсию Заходы - Лиды",null,null,{"$f":"IF(M236=0,0,M242/M236)","v":0},null,{"$f":"ROUND(M236*O237,0)","v":0}]
[null,null,null,null,null,{"$f":"IF(D239=0,0,D242/D239)","v":0},null,null,null,null,null,null,null,null,{"$f":"H245","v":0}]
[null,null,null,"Продажи",null,null,null,{"$f":"F237","v":0},null,null,null,null,"Продажи"]
[null,null,null,{"$f":"I127+O127","v":0},null,null,null,null,null,null,null,null,{"$f":"ROUND(M239*O240,0)","v":0}]
[null,null,null,null,null,null,null,"конверсию Лиды - Продажи"]
[null,null,null,"Выручка",null,null,null,null,null,null,null,null,"Выручка"]
[null,null,null,{"$f":"I128+O128","v":0},null,null,null,{"$f":"F240","v":0},null,null,null,null,{"$f":"IF(C212=\"\",0,M242*C212)","v":0}]

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[null,"Март"]
[]
[]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"1 - 7","Поисковые системы","Контекстная реклама",null,"Прямые заходы","C других сайтов","Прочие на сайт","Итого",null,"Социальные сети","Доски объявлений","Повторные продажи","Прочие","Итого"]
[null,"марта",null,"Директ","AdWords"]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C7:H7)","v":0},null,null,null,null,null,{"$f":"SUM(K7:N7)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C8:H8)","v":0},null,null,null,null,null,{"$f":"SUM(K8:N8)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C7=0,\"\",C8/C7)","v":""},{"$f":"IF(D7=0,\"\",D8/D7)","v":""},"","","","","",null,{"$f":"IF(K7=0,\"\",K8/K7)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C8=0,\"\",C9/C8)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C9=0,\"\",C10/C9)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C8=0,\"\",C10/C8)","v":""},{"$f":"IF(D8=0,\"\",D10/D8)","v":""},"","","","","",null,{"$f":"IF(K8=0,\"\",K10/K8)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C8=0,\"\",C13/C8)","v":""},{"$f":"IF(D8=0,\"\",D13/D8)","v":""},"","","","","",null,{"$f":"IF(K8=0,\"\",K13/K8)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C9=0,\"\",C13/C9)","v":""},{"$f":"IF(D9=0,\"\",D13/D9)","v":""},"","","","","",null,{"$f":"IF(K9=0,\"\",K13/K9)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C10=0,\"\",C13/C10)","v":""},{"$f":"IF(D10=0,\"\",D13/D10)","v":""},"","","","","",null,{"$f":"IF(K10=0,\"\",K13/K10)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C10=0,\"\",C11/C10)","v":""},{"$f":"IF(D10=0,\"\",D11/D10)","v":""},"","","","","",null,{"$f":"IF(K10=0,\"\",K11/K10)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C13=0,\"\",C25/C13)","v":""},{"$f":"IF(D13=0,\"\",D25/D13)","v":""},"","","","","",null,{"$f":"IF(K13=0,\"\",K25/K13)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C11-C12","v":0},{"$f":"D11-D12","v":0},0,0,0,0,0,null,{"$f":"K11-K12","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C24-C13","v":0},{"$f":"D24-D13","v":0},0,0,0,0,0,null,0,0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I25+O25","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B5","v":"1 - 7"},{"$f":"B6","v":"марта"}]
[]
[]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"8 - 14",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},{"$f":"H5","v":"Прочие на сайт"},"Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},{"$f":"M5","v":"Повторные продажи"},{"$f":"N5","v":"Прочие"},"Итого"]
[null,"марта",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C36:H36)","v":0},null,null,null,null,null,{"$f":"SUM(K36:N36)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C37:H37)","v":0},null,null,null,null,null,{"$f":"SUM(K37:N37)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C36=0,\"\",C37/C36)","v":""},{"$f":"IF(D36=0,\"\",D37/D36)","v":""},"","","","","",null,{"$f":"IF(K36=0,\"\",K37/K36)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C37=0,\"\",C38/C37)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C38=0,\"\",C39/C38)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C37=0,\"\",C39/C37)","v":""},{"$f":"IF(D37=0,\"\",D39/D37)","v":""},"","","","","",null,{"$f":"IF(K37=0,\"\",K39/K37)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C37=0,\"\",C42/C37)","v":""},{"$f":"IF(D37=0,\"\",D42/D37)","v":""},"","","","","",null,{"$f":"IF(K37=0,\"\",K42/K37)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C38=0,\"\",C42/C38)","v":""},{"$f":"IF(D38=0,\"\",D42/D38)","v":""},"","","","","",null,{"$f":"IF(K38=0,\"\",K42/K38)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C39=0,\"\",C42/C39)","v":""},{"$f":"IF(D39=0,\"\",D42/D39)","v":""},"","","","","",null,{"$f":"IF(K39=0,\"\",K42/K39)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C39=0,\"\",C40/C39)","v":""},{"$f":"IF(D39=0,\"\",D40/D39)","v":""},"","","","","",null,{"$f":"IF(K39=0,\"\",K40/K39)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C42=0,\"\",C54/C42)","v":""},{"$f":"IF(D42=0,\"\",D54/D42)","v":""},"","","","","",null,{"$f":"IF(K42=0,\"\",K54/K42)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C40-C41","v":0},{"$f":"D40-D41","v":0},0,0,0,0,0,null,{"$f":"K40-K41","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C53-C42","v":0},{"$f":"D53-D42","v":0},0,0,0,0,0,null,{"$f":"K53-K42","v":0},0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I54+O54-I59","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B34","v":"8 - 14"},{"$f":"B35","v":"марта"}]
[]
[]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"15 - 21",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},"Прочие на сайт","Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},"Повторные продажи","Прочие","Итого"]
[null,"марта",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C65:H65)","v":0},null,null,null,null,null,{"$f":"SUM(K65:N65)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C66:H66)","v":0},null,null,null,null,null,{"$f":"SUM(K66:N66)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C65=0,\"\",C66/C65)","v":""},{"$f":"IF(D65=0,\"\",D66/D65)","v":""},"","","","","",null,{"$f":"IF(K65=0,\"\",K66/K65)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C66=0,\"\",C67/C66)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C67=0,\"\",C68/C67)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C66=0,\"\",C68/C66)","v":""},{"$f":"IF(D66=0,\"\",D68/D66)","v":""},"","","","","",null,{"$f":"IF(K66=0,\"\",K68/K66)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C66=0,\"\",C71/C66)","v":""},{"$f":"IF(D66=0,\"\",D71/D66)","v":""},"","","","","",null,{"$f":"IF(K66=0,\"\",K71/K66)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C67=0,\"\",C71/C67)","v":""},{"$f":"IF(D67=0,\"\",D71/D67)","v":""},"","","","","",null,{"$f":"IF(K67=0,\"\",K71/K67)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C68=0,\"\",C71/C68)","v":""},{"$f":"IF(D68=0,\"\",D71/D68)","v":""},"","","","","",null,{"$f":"IF(K68=0,\"\",K71/K68)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C68=0,\"\",C69/C68)","v":""},{"$f":"IF(D68=0,\"\",D69/D68)","v":""},"","","","","",null,{"$f":"IF(K68=0,\"\",K69/K68)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C71=0,\"\",C83/C71)","v":""},{"$f":"IF(D71=0,\"\",D83/D71)","v":""},"","","","","",null,{"$f":"IF(K71=0,\"\",K83/K71)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C69-C70","v":0},{"$f":"D69-D70","v":0},0,0,0,0,0,null,{"$f":"K69-K70","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C82-C71","v":0},{"$f":"D82-D71","v":0},0,0,0,0,0,null,{"$f":"K82-K71","v":0},0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I83+O83-I88","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B63","v":"15 - 21"},{"$f":"B64","v":"марта"}]
[]
[]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"22 - 31",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},"Прочие на сайт","Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},"Повторные продажи","Прочие","Итого"]
[null,"марта",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C94:H94)","v":0},null,null,null,null,null,{"$f":"SUM(K94:N94)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C95:H95)","v":0},null,null,null,null,null,{"$f":"SUM(K95:N95)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C94=0,\"\",C95/C94)","v":""},{"$f":"IF(D94=0,\"\",D95/D94)","v":""},"","","","","",null,{"$f":"IF(K94=0,\"\",K95/K94)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C95=0,\"\",C96/C95)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C96=0,\"\",C97/C96)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C95=0,\"\",C97/C95)","v":""},{"$f":"IF(D95=0,\"\",D97/D95)","v":""},"","","","","",null,{"$f":"IF(K95=0,\"\",K97/K95)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C95=0,\"\",C100/C95)","v":""},{"$f":"IF(D95=0,\"\",D100/D95)","v":""},"","","","","",null,{"$f":"IF(K95=0,\"\",K100/K95)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C96=0,\"\",C100/C96)","v":""},{"$f":"IF(D96=0,\"\",D100/D96)","v":""},"","","","","",null,{"$f":"IF(K96=0,\"\",K100/K96)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C97=0,\"\",C100/C97)","v":""},{"$f":"IF(D97=0,\"\",D100/D97)","v":""},"","","","","",null,{"$f":"IF(K97=0,\"\",K100/K97)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C97=0,\"\",C98/C97)","v":""},{"$f":"IF(D97=0,\"\",D98/D97)","v":""},"","","","","",null,{"$f":"IF(K97=0,\"\",K98/K97)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C100=0,\"\",C112/C100)","v":""},{"$f":"IF(D100=0,\"\",D112/D100)","v":""},"","","","","",null,{"$f":"IF(K100=0,\"\",K112/K100)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C98-C99","v":0},{"$f":"D98-D99","v":0},0,0,0,0,0,null,{"$f":"K98-K99","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C111-C100","v":0},{"$f":"D111-D100","v":0},0,0,0,0,0,null,{"$f":"K111-K100","v":0},0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I112+O112-I117","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B92","v":"22 - 31"},{"$f":"B93","v":"марта"}]
[]
[]
[null,"ИТОГИ ЗА МАРТ"]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"МАРТ",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},"Прочие на сайт","Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},{"$f":"M5","v":"Повторные продажи"},{"$f":"N5","v":"Прочие"},"Итого"]
[null,null,null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",{"$f":"C7+C36+C65+C94","v":0},{"$f":"D7+D36+D65+D94","v":0},0,0,0,0,{"$f":"SUM(C124:H124)","v":0},null,{"$f":"K7+K36+K65+K94","v":0},{"$f":"L7+L36+L65+L94","v":0},0,0,{"$f":"SUM(K124:N124)","v":0}]
[null,"Заходы",{"$f":"IF((C8+C37+C66+C95)<C126,C126,C8+C37+C66+C95)","v":0},{"$f":"IF((D8+D37+D66+D95)<D126,D126,D8+D37+D66+D95)","v":0},0,0,0,0,{"$f":"SUM(C125:H125)","v":0},null,{"$f":"IF((K8+K37+K66+K95)<K126,K126,K8+K37+K66+K95)","v":0},{"$f":"IF((L8+L37+L66+L95)<L126,L126,L8+L37+L66+L95)","v":0},0,0,{"$f":"SUM(K125:N125)","v":0}]
[null,"Лиды",{"$f":"IF((C9+C38+C67+C96)<C127,C127,C9+C38+C67+C96)","v":0},{"$f":"IF((D9+D38+D67+D96)<D127,D127,D9+D38+D67+D96)","v":0},0,0,0,0,0,null,{"$f":"IF((K9+K38+K67+K96)<K127,K127,K9+K38+K67+K96)","v":0},0,0,0,0]
[null,"Продажи",{"$f":"C10+C39+C68+C97","v":0},0,0,0,0,0,0,null,{"$f":"K10+K39+K68+K97","v":0},0,0,0,0]
[null,"Выручка, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[null,"Себестоимость, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[null,"Затраты на рекламу, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[]
[null,"Показы - заходы",{"$f":"IF(C124=0,\"\",C125/C124)","v":""},{"$f":"IF(D124=0,\"\",D125/D124)","v":""},"","","","","",null,{"$f":"IF(K124=0,\"\",K125/K124)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C125=0,\"\",C126/C125)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C126=0,\"\",C127/C126)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C125=0,\"\",C127/C125)","v":""},{"$f":"IF(D125=0,\"\",D127/D125)","v":""},"","","","","",null,{"$f":"IF(K125=0,\"\",K127/K125)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C125=0,\"\",C130/C125)","v":""},{"$f":"IF(D125=0,\"\",D130/D125)","v":""},"","","","","",null,{"$f":"IF(K125=0,\"\",K130/K125)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C126=0,\"\",C130/C126)","v":""},{"$f":"IF(D126=0,\"\",D130/D126)","v":""},"","","","","",null,{"$f":"IF(K126=0,\"\",K130/K126)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C127=0,\"\",C130/C127)","v":""},{"$f":"IF(D127=0,\"\",D130/D127)","v":""},"","","","","",null,{"$f":"IF(K127=0,\"\",K130/K127)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C127=0,\"\",C128/C127)","v":""},{"$f":"IF(D127=0,\"\",D128/D127)","v":""},"","","","","",null,{"$f":"IF(K127=0,\"\",K128/K127)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C130=0,\"\",C142/C130)","v":""},{"$f":"IF(D130=0,\"\",D142/D130)","v":""},"","","","","",null,{"$f":"IF(K130=0,\"\",K142/K130)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C128-C129","v":0},{"$f":"D128-D129","v":0},0,0,0,0,0,null,{"$f":"K128-K129","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C141-C130","v":0},{"$f":"D141-D130","v":0},0,0,0,0,0,null,{"$f":"K141-K130","v":0},0,0,0,0]
[]
[null,"Прочие расходы за МАРТ"]
[]
[null,null,"Аренда","З/плата","Расходы 1","Расходы 2","Расходы 3","Расходы 4","Итого",null,"Чистая прибыль за",null,{"$f":"I142+O142-I147","v":0},null,"руб."]
[null,"Сумма затрат, руб.",null,null,null,null,null,null,{"$f":"SUM(C147:H147)","v":0},null,{"$f":"B122","v":"МАРТ"}]
[]
[]
[]
[]
[null,"Анализ деятельности"]
[]
[]
[null,"Расходы на рекламу:"]
[null,"Рекламный канал","Затраты в руб.","Затраты в %","Сколько прибыли принес",null,"Прибыль в %"]
[null,{"$f":"C122","v":"Поисковые системы"},{"$f":"C130","v":0},{"$f":"IF(C167=0,\"\",C157/C167)","v":""},{"$f":"C142","v":0},null,{"$f":"IF(E167=0,\"\",E157/E167)","v":""}]
[null,{"$f":"D123","v":"Директ"},{"$f":"D130","v":0},{"$f":"IF(C167=0,\"\",C158/C167)","v":""},{"$f":"D142","v":0},null,{"$f":"IF(E167=0,\"\",E158/E167)","v":""}]
[null,{"$f":"E123","v":"AdWords"},{"$f":"E130","v":0},{"$f":"IF(C167=0,\"\",C159/C167)","v":""},{"$f":"E142","v":0},null,{"$f":"IF(E167=0,\"\",E159/E167)","v":""}]
[null,{"$f":"F122","v":"Прямые заходы"},{"$f":"F130","v":0},{"$f":"IF(C167=0,\"\",C160/C167)","v":""},{"$f":"F142","v":0},null,{"$f":"IF(E167=0,\"\",E160/E167)","v":""}]
[null,{"$f":"G122","v":"C других сайтов"},{"$f":"G130","v":0},{"$f":"IF(C167=0,\"\",C161/C167)","v":""},{"$f":"G142","v":0},null,{"$f":"IF(E167=0,\"\",E161/E167)","v":""}]
[null,{"$f":"H122","v":"Прочие на сайт"},{"$f":"H130","v":0},{"$f":"IF(C167=0,\"\",C162/C167)","v":""},{"$f":"H142","v":0},null,{"$f":"IF(E167=0,\"\",E162/E167)","v":""}]
[null,{"$f":"K122","v":"Социальные сети"},{"$f":"K130","v":0},{"$f":"IF(C167=0,\"\",C163/C167)","v":""},{"$f":"K142","v":0},null,{"$f":"IF(E167=0,\"\",E163/E167)","v":""}]
[null,{"$f":"L122","v":"Доски объявлений"},{"$f":"L130","v":0},{"$f":"IF(C167=0,\"\",C164/C167)","v":""},{"$f":"L142","v":0},null,{"$f":"IF(E167=0,\"\",E164/E167)","v":""}]
[null,{"$f":"M122","v":"Повторные продажи"},{"$f":"M130","v":0},{"$f":"IF(C167=0,\"\",C165/C167)","v":""},{"$f":"M142","v":0},null,{"$f":"IF(E167=0,\"\",E165/E167)","v":""}]
[null,{"$f":"N122","v":"Прочие"},{"$f":"N130","v":0},{"$f":"IF(C167=0,\"\",C166/C167)","v":""},{"$f":"N142","v":0},null,{"$f":"IF(E167=0,\"\",E166/E167)","v":""}]
[null,"Итого:",{"$f":"SUM(C157:C166)","v":0},{"$f":"SUM(D157:D166)","v":0},{"$f":"SUM(E157:E166)","v":0},null,{"$f":"SUM(G157:G166)","v":0}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,"Чистая прибыль",{"$f":"I142+O142-I147","v":0}]
[null,"Вид расходов","Сумма в руб.","в %"]
[null,"Себестоимость",{"$f":"I129+O129","v":0},{"$f":"IF(C200=0,\"\",C192/C200)","v":""}]
[null,"Реклама",{"$f":"I130+O130","v":0},{"$f":"IF(C200=0,\"\",C193/C200)","v":""}]
[null,{"$f":"C146","v":"Аренда"},{"$f":"C147","v":0},{"$f":"IF(C200=0,\"\",C194/C200)","v":""}]
[null,{"$f":"D146","v":"З/плата"},{"$f":"D147","v":0},{"$f":"IF(C200=0,\"\",C195/C200)","v":""}]
[null,{"$f":"E146","v":"Расходы 1"},{"$f":"E147","v":0},{"$f":"IF(C200=0,\"\",C196/C200)","v":""}]
[null,{"$f":"F146","v":"Расходы 2"},{"$f":"F147","v":0},{"$f":"IF(C200=0,\"\",C197/C200)","v":""}]
[null,{"$f":"G146","v":"Расходы 3"},{"$f":"G147","v":0},{"$f":"IF(C200=0,\"\",C198/C200)","v":""}]
[null,{"$f":"H146","v":"Расходы 4"},{"$f":"H147","v":0},{"$f":"IF(C200=0,\"\",C199/C200)","v":""}]
[null,"Итого:",{"$f":"SUM(C192:C199)","v":0},{"$f":"SUM(D192:D199)","v":0}]
[]
[null,"Рентабельность деятельности:",null,{"$f":"IF(C200=0,\"\",(I142+O142-I147)/C200)","v":""}]
[null,"Рентабельность продаж:",null,{"$f":"IF((I128+O128)=0,\"\",(I142+O142-I147)/(I128+O128))","v":""}]
[]
[]
[null,{"$f":"IF(C200=0,\"\",CONCATENATE(\"Организация имеет \",ROUND(D202,2),\" руб. чистой прибыли с каждого рубля, затраченного на производство и реализацию продукции.\"))","v":""}]
[null,{"$f":"IF((I128+O128)=0,\"\",CONCATENATE(\"Организация имеет \",ROUND(D203,2),\" руб. чистой прибыли с рубля продаж.\"))","v":""}]
[]
[null,"Точка безубыточности"]
[]
[]
[null,"Средний чек",{"$f":"IF((I127+O127)=0,\"\",(I128+O128)/(I127+O127))","v":""},null,"объем",1,{"$f":"IF(C218/4<1,C218/4+1,C218/4)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218/2<1,C218/2+1,C218/2)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218/1.33<1,C218/1.33+1,C218/1.33)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218<1,C218+1,C218)","v":""},{"$f":"IF(C218*1.25<1,C218*1.25+1,C218*1.25)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*1.5<1,C218*1.5+1,C218*1.5)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*1.75<1,C218*1.75+1,C218*1.75)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*2<1,C218*2+1,C218*2)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*2.25<1,C218*2.25+1,C218*2.25)","v":{"$error":"#VALUE!"}}]
[null,"Средняя себестоимость",{"$f":"IF((I127+O127)=0,\"\",(I129+O129)/(I127+O127))","v":""},null,"Выручка",{"$f":"F212*C212","v":{"$error":"#VALUE!"}},{"$f":"G212*C212","v":{"$error":"#VALUE!"}},{"$f":"H212*C212","v":{"$error":"#VALUE!"}},{"$f":"I212*C212","v":{"$error":"#VALUE!"}},{"$f":"J212*C212","v":{"$error":"#VALUE!"}},{"$f":"K212*C212","v":{"$error":"#VALUE!"}},{"$f":"L212*C212","v":{"$error":"#VALUE!"}},{"$f":"M212*C212","v":{"$error":"#VALUE!"}},{"$f":"N212*C212","v":{"$error":"#VALUE!"}},{"$f":"O212*C212","v":{"$error":"#VALUE!"}}]
[null,"Постоянные затраты",{"$f":"I147+I130+O130","v":0},null,"Переменные затраты",{"$f":"F212*C213","v":{"$error":"#VALUE!"}},{"$f":"G212*C213","v":{"$error":"#VALUE!"}},{"$f":"H212*C213","v":{"$error":"#VALUE!"}},{"$f":"I212*C213","v":{"$error":"#VALUE!"}},{"$f":"J212*C213","v":{"$error":"#VALUE!"}},{"$f":"K212*C213","v":{"$error":"#VALUE!"}},{"$f":"L212*C213","v":{"$error":"#VALUE!"}},{"$f":"M212*C213","v":{"$error":"#VALUE!"}},{"$f":"N212*C213","v":{"$error":"#VALUE!"}},{"$f":"O212*C213","v":{"$error":"#VALUE!"}}]
[null,null,null,null,"Общие затраты",{"$f":"F214+C214","v":{"$error":"#VALUE!"}},{"$f":"G214+C214","v":{"$error":"#VALUE!"}},{"$f":"H214+C214","v":{"$error":"#VALUE!"}},{"$f":"I214+C214","v":{"$error":"#VALUE!"}},{"$f":"J214+C214","v":{"$error":"#VALUE!"}},{"$f":"K214+C214","v":{"$error":"#VALUE!"}},{"$f":"L214+C214","v":{"$error":"#VALUE!"}},{"$f":"M214+C214","v":{"$error":"#VALUE!"}},{"$f":"N214+C214","v":{"$error":"#VALUE!"}},{"$f":"O214+C214","v":{"$error":"#VALUE!"}}]
[null,"Точка безубыточности:",null,null,"Точка безубыточности",null,null,null,null,{"$f":"C219","v":""}]
[]
[null,"В объеме продукции:",{"$f":"IF(C212=\"\",\"\",C214/(C212-C213))","v":""}]
[null,"В денежном выражении:",{"$f":"IF(C218=\"\",\"\",C212*C218)","v":""}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,null,null,null,null,null,"Воронка продаж"]
[]
[]
[null,null,null,"Воронка продаж в этом месяце:",null,null,null,null,null,null,null,null,"Изменение показателей:"]
[null,null,null,null,null,null,null,"Что будет, если изменить:"]
[]
[null,null,null,"Заходы",null,null,null,"количество заходов",null,null,null,null,"Заходы"]
[null,null,null,{"$f":"I125+O125","v":0},null,null,null,null,null,null,null,null,{"$f":"H237","v":0}]
[null,null,null,null,null,{"$f":"IF(D236=0,0,D239/D236)","v":0},null,{"$f":"D236","v":0},null,null,null,null,null,null,{"$f":"H241","v":0}]
[null,null,null,"Лиды",null,null,null,null,null,null,null,null,"Лиды"]
[null,{"$f":"IF(D236=0,0,D242/D236)","v":0},null,{"$f":"I126+O126","v":0},null,null,null,"конверсию Заходы - Лиды",null,null,{"$f":"IF(M236=0,0,M242/M236)","v":0},null,{"$f":"ROUND(M236*O237,0)","v":0}]
[null,null,null,null,null,{"$f":"IF(D239=0,0,D242/D239)","v":0},null,null,null,null,null,null,null,null,{"$f":"H245","v":0}]
[null,null,null,"Продажи",null,null,null,{"$f":"F237","v":0},null,null,null,null,"Продажи"]
[null,null,null,{"$f":"I127+O127","v":0},null,null,null,null,null,null,null,null,{"$f":"ROUND(M239*O240,0)","v":0}]
[null,null,null,null,null,null,null,"конверсию Лиды - Продажи"]
[null,null,null,"Выручка",null,null,null,null,null,null,null,null,"Выручка"]
[null,null,null,{"$f":"I128+O128","v":0},null,null,null,{"$f":"F240","v":0},null,null,null,null,{"$f":"IF(C212=\"\",0,M242*C212)","v":0}]

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[]
[]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"1 - 7","Поисковые системы","Контекстная реклама",null,"Прямые заходы","C других сайтов","Прочие на сайт","Итого",null,"Социальные сети","Доски объявлений","Повторные продажи","Прочие","Итого"]
[null,"апреля",null,"Директ","AdWords"]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C7:H7)","v":0},null,null,null,null,null,{"$f":"SUM(K7:N7)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C8:H8)","v":0},null,null,null,null,null,{"$f":"SUM(K8:N8)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C7=0,\"\",C8/C7)","v":""},{"$f":"IF(D7=0,\"\",D8/D7)","v":""},"","","","","",null,{"$f":"IF(K7=0,\"\",K8/K7)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C8=0,\"\",C9/C8)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C9=0,\"\",C10/C9)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C8=0,\"\",C10/C8)","v":""},{"$f":"IF(D8=0,\"\",D10/D8)","v":""},"","","","","",null,{"$f":"IF(K8=0,\"\",K10/K8)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C8=0,\"\",C13/C8)","v":""},{"$f":"IF(D8=0,\"\",D13/D8)","v":""},"","","","","",null,{"$f":"IF(K8=0,\"\",K13/K8)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C9=0,\"\",C13/C9)","v":""},{"$f":"IF(D9=0,\"\",D13/D9)","v":""},"","","","","",null,{"$f":"IF(K9=0,\"\",K13/K9)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C10=0,\"\",C13/C10)","v":""},{"$f":"IF(D10=0,\"\",D13/D10)","v":""},"","","","","",null,{"$f":"IF(K10=0,\"\",K13/K10)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C10=0,\"\",C11/C10)","v":""},{"$f":"IF(D10=0,\"\",D11/D10)","v":""},"","","","","",null,{"$f":"IF(K10=0,\"\",K11/K10)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C13=0,\"\",C25/C13)","v":""},{"$f":"IF(D13=0,\"\",D25/D13)","v":""},"","","","","",null,{"$f":"IF(K13=0,\"\",K25/K13)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C11-C12","v":0},{"$f":"D11-D12","v":0},0,0,0,0,0,null,{"$f":"K11-K12","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C24-C13","v":0},{"$f":"D24-D13","v":0},0,0,0,0,0,null,0,0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I25+O25","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B5","v":"1 - 7"},{"$f":"B6","v":"апреля"}]
[]
[]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"8 - 14",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},{"$f":"H5","v":"Прочие на сайт"},"Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},{"$f":"M5","v":"Повторные продажи"},{"$f":"N5","v":"Прочие"},"Итого"]
[null,"апреля",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C36:H36)","v":0},null,null,null,null,null,{"$f":"SUM(K36:N36)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C37:H37)","v":0},null,null,null,null,null,{"$f":"SUM(K37:N37)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C36=0,\"\",C37/C36)","v":""},{"$f":"IF(D36=0,\"\",D37/D36)","v":""},"","","","","",null,{"$f":"IF(K36=0,\"\",K37/K36)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C37=0,\"\",C38/C37)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C38=0,\"\",C39/C38)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C37=0,\"\",C39/C37)","v":""},{"$f":"IF(D37=0,\"\",D39/D37)","v":""},"","","","","",null,{"$f":"IF(K37=0,\"\",K39/K37)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C37=0,\"\",C42/C37)","v":""},{"$f":"IF(D37=0,\"\",D42/D37)","v":""},"","","","","",null,{"$f":"IF(K37=0,\"\",K42/K37)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C38=0,\"\",C42/C38)","v":""},{"$f":"IF(D38=0,\"\",D42/D38)","v":""},"","","","","",null,{"$f":"IF(K38=0,\"\",K42/K38)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C39=0,\"\",C42/C39)","v":""},{"$f":"IF(D39=0,\"\",D42/D39)","v":""},"","","","","",null,{"$f":"IF(K39=0,\"\",K42/K39)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C39=0,\"\",C40/C39)","v":""},{"$f":"IF(D39=0,\"\",D40/D39)","v":""},"","","","","",null,{"$f":"IF(K39=0,\"\",K40/K39)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C42=0,\"\",C54/C42)","v":""},{"$f":"IF(D42=0,\"\",D54/D42)","v":""},"","","","","",null,{"$f":"IF(K42=0,\"\",K54/K42)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C40-C41","v":0},{"$f":"D40-D41","v":0},0,0,0,0,0,null,{"$f":"K40-K41","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C53-C42","v":0},{"$f":"D53-D42","v":0},0,0,0,0,0,null,{"$f":"K53-K42","v":0},0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I54+O54-I59","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B34","v":"8 - 14"},{"$f":"B35","v":"апреля"}]
[]
[]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"15 - 21",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},"Прочие на сайт","Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},"Повторные продажи","Прочие","Итого"]
[null,"апреля",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C65:H65)","v":0},null,null,null,null,null,{"$f":"SUM(K65:N65)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C66:H66)","v":0},null,null,null,null,null,{"$f":"SUM(K66:N66)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C65=0,\"\",C66/C65)","v":""},{"$f":"IF(D65=0,\"\",D66/D65)","v":""},"","","","","",null,{"$f":"IF(K65=0,\"\",K66/K65)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C66=0,\"\",C67/C66)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C67=0,\"\",C68/C67)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C66=0,\"\",C68/C66)","v":""},{"$f":"IF(D66=0,\"\",D68/D66)","v":""},"","","","","",null,{"$f":"IF(K66=0,\"\",K68/K66)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C66=0,\"\",C71/C66)","v":""},{"$f":"IF(D66=0,\"\",D71/D66)","v":""},"","","","","",null,{"$f":"IF(K66=0,\"\",K71/K66)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C67=0,\"\",C71/C67)","v":""},{"$f":"IF(D67=0,\"\",D71/D67)","v":""},"","","","","",null,{"$f":"IF(K67=0,\"\",K71/K67)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C68=0,\"\",C71/C68)","v":""},{"$f":"IF(D68=0,\"\",D71/D68)","v":""},"","","","","",null,{"$f":"IF(K68=0,\"\",K71/K68)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C68=0,\"\",C69/C68)","v":""},{"$f":"IF(D68=0,\"\",D69/D68)","v":""},"","","","","",null,{"$f":"IF(K68=0,\"\",K69/K68)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C71=0,\"\",C83/C71)","v":""},{"$f":"IF(D71=0,\"\",D83/D71)","v":""},"","","","","",null,{"$f":"IF(K71=0,\"\",K83/K71)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C69-C70","v":0},{"$f":"D69-D70","v":0},0,0,0,0,0,null,{"$f":"K69-K70","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C82-C71","v":0},{"$f":"D82-D71","v":0},0,0,0,0,0,null,{"$f":"K82-K71","v":0},0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I83+O83-I88","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B63","v":"15 - 21"},{"$f":"B64","v":"апреля"}]
[]
[]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"22 - 30",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},"Прочие на сайт","Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},"Повторные продажи","Прочие","Итого"]
[null,"апреля",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C94:H94)","v":0},null,null,null,null,null,{"$f":"SUM(K94:N94)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C95:H95)","v":0},null,null,null,null,null,{"$f":"SUM(K95:N95)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C94=0,\"\",C95/C94)","v":""},{"$f":"IF(D94=0,\"\",D95/D94)","v":""},"","","","","",null,{"$f":"IF(K94=0,\"\",K95/K94)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C95=0,\"\",C96/C95)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C96=0,\"\",C97/C96)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C95=0,\"\",C97/C95)","v":""},{"$f":"IF(D95=0,\"\",D97/D95)","v":""},"","","","","",null,{"$f":"IF(K95=0,\"\",K97/K95)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C95=0,\"\",C100/C95)","v":""},{"$f":"IF(D95=0,\"\",D100/D95)","v":""},"","","","","",null,{"$f":"IF(K95=0,\"\",K100/K95)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C96=0,\"\",C100/C96)","v":""},{"$f":"IF(D96=0,\"\",D100/D96)","v":""},"","","","","",null,{"$f":"IF(K96=0,\"\",K100/K96)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C97=0,\"\",C100/C97)","v":""},{"$f":"IF(D97=0,\"\",D100/D97)","v":""},"","","","","",null,{"$f":"IF(K97=0,\"\",K100/K97)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C97=0,\"\",C98/C97)","v":""},{"$f":"IF(D97=0,\"\",D98/D97)","v":""},"","","","","",null,{"$f":"IF(K97=0,\"\",K98/K97)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C100=0,\"\",C112/C100)","v":""},{"$f":"IF(D100=0,\"\",D112/D100)","v":""},"","","","","",null,{"$f":"IF(K100=0,\"\",K112/K100)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C98-C99","v":0},{"$f":"D98-D99","v":0},0,0,0,0,0,null,{"$f":"K98-K99","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C111-C100","v":0},{"$f":"D111-D100","v":0},0,0,0,0,0,null,{"$f":"K111-K100","v":0},0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I112+O112-I117","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B92","v":"22 - 30"},{"$f":"B93","v":"апреля"}]
[]
[]
[null,"ИТОГИ ЗА АПРЕЛЬ"]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"АПРЕЛЬ",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},"Прочие на сайт","Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},{"$f":"M5","v":"Повторные продажи"},{"$f":"N5","v":"Прочие"},"Итого"]
[null,null,null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",{"$f":"C7+C36+C65+C94","v":0},{"$f":"D7+D36+D65+D94","v":0},0,0,0,0,{"$f":"SUM(C124:H124)","v":0},null,{"$f":"K7+K36+K65+K94","v":0},{"$f":"L7+L36+L65+L94","v":0},0,0,{"$f":"SUM(K124:N124)","v":0}]
[null,"Заходы",{"$f":"IF((C8+C37+C66+C95)<C126,C126,C8+C37+C66+C95)","v":0},{"$f":"IF((D8+D37+D66+D95)<D126,D126,D8+D37+D66+D95)","v":0},0,0,0,0,{"$f":"SUM(C125:H125)","v":0},null,{"$f":"IF((K8+K37+K66+K95)<K126,K126,K8+K37+K66+K95)","v":0},{"$f":"IF((L8+L37+L66+L95)<L126,L126,L8+L37+L66+L95)","v":0},0,0,{"$f":"SUM(K125:N125)","v":0}]
[null,"Лиды",{"$f":"IF((C9+C38+C67+C96)<C127,C127,C9+C38+C67+C96)","v":0},{"$f":"IF((D9+D38+D67+D96)<D127,D127,D9+D38+D67+D96)","v":0},0,0,0,0,0,null,{"$f":"IF((K9+K38+K67+K96)<K127,K127,K9+K38+K67+K96)","v":0},0,0,0,0]
[null,"Продажи",{"$f":"C10+C39+C68+C97","v":0},0,0,0,0,0,0,null,{"$f":"K10+K39+K68+K97","v":0},0,0,0,0]
[null,"Выручка, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[null,"Себестоимость, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[null,"Затраты на рекламу, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[]
[null,"Показы - заходы",{"$f":"IF(C124=0,\"\",C125/C124)","v":""},{"$f":"IF(D124=0,\"\",D125/D124)","v":""},"","","","","",null,{"$f":"IF(K124=0,\"\",K125/K124)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C125=0,\"\",C126/C125)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C126=0,\"\",C127/C126)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C125=0,\"\",C127/C125)","v":""},{"$f":"IF(D125=0,\"\",D127/D125)","v":""},"","","","","",null,{"$f":"IF(K125=0,\"\",K127/K125)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C125=0,\"\",C130/C125)","v":""},{"$f":"IF(D125=0,\"\",D130/D125)","v":""},"","","","","",null,{"$f":"IF(K125=0,\"\",K130/K125)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C126=0,\"\",C130/C126)","v":""},{"$f":"IF(D126=0,\"\",D130/D126)","v":""},"","","","","",null,{"$f":"IF(K126=0,\"\",K130/K126)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C127=0,\"\",C130/C127)","v":""},{"$f":"IF(D127=0,\"\",D130/D127)","v":""},"","","","","",null,{"$f":"IF(K127=0,\"\",K130/K127)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C127=0,\"\",C128/C127)","v":""},{"$f":"IF(D127=0,\"\",D128/D127)","v":""},"","","","","",null,{"$f":"IF(K127=0,\"\",K128/K127)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C130=0,\"\",C142/C130)","v":""},{"$f":"IF(D130=0,\"\",D142/D130)","v":""},"","","","","",null,{"$f":"IF(K130=0,\"\",K142/K130)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C128-C129","v":0},{"$f":"D128-D129","v":0},0,0,0,0,0,null,{"$f":"K128-K129","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C141-C130","v":0},{"$f":"D141-D130","v":0},0,0,0,0,0,null,{"$f":"K141-K130","v":0},0,0,0,0]
[]
[null,"Прочие расходы за АПРЕЛЬ"]
[]
[null,null,"Аренда","З/плата","Расходы 1","Расходы 2","Расходы 3","Расходы 4","Итого",null,"Чистая прибыль за",null,{"$f":"I142+O142-I147","v":0},null,"руб."]
[null,"Сумма затрат, руб.",null,null,null,null,null,null,{"$f":"SUM(C147:H147)","v":0},null,{"$f":"B122","v":"АПРЕЛЬ"}]
[]
[]
[]
[]
[null,"Анализ деятельности"]
[]
[]
[null,"Расходы на рекламу:"]
[null,"Рекламный канал","Затраты в руб.","Затраты в %","Сколько прибыли принес",null,"Прибыль в %"]
[null,{"$f":"C122","v":"Поисковые системы"},{"$f":"C130","v":0},{"$f":"IF(C167=0,\"\",C157/C167)","v":""},{"$f":"C142","v":0},null,{"$f":"IF(E167=0,\"\",E157/E167)","v":""}]
[null,{"$f":"D123","v":"Директ"},{"$f":"D130","v":0},{"$f":"IF(C167=0,\"\",C158/C167)","v":""},{"$f":"D142","v":0},null,{"$f":"IF(E167=0,\"\",E158/E167)","v":""}]
[null,{"$f":"E123","v":"AdWords"},{"$f":"E130","v":0},{"$f":"IF(C167=0,\"\",C159/C167)","v":""},{"$f":"E142","v":0},null,{"$f":"IF(E167=0,\"\",E159/E167)","v":""}]
[null,{"$f":"F122","v":"Прямые заходы"},{"$f":"F130","v":0},{"$f":"IF(C167=0,\"\",C160/C167)","v":""},{"$f":"F142","v":0},null,{"$f":"IF(E167=0,\"\",E160/E167)","v":""}]
[null,{"$f":"G122","v":"C других сайтов"},{"$f":"G130","v":0},{"$f":"IF(C167=0,\"\",C161/C167)","v":""},{"$f":"G142","v":0},null,{"$f":"IF(E167=0,\"\",E161/E167)","v":""}]
[null,{"$f":"H122","v":"Прочие на сайт"},{"$f":"H130","v":0},{"$f":"IF(C167=0,\"\",C162/C167)","v":""},{"$f":"H142","v":0},null,{"$f":"IF(E167=0,\"\",E162/E167)","v":""}]
[null,{"$f":"K122","v":"Социальные сети"},{"$f":"K130","v":0},{"$f":"IF(C167=0,\"\",C163/C167)","v":""},{"$f":"K142","v":0},null,{"$f":"IF(E167=0,\"\",E163/E167)","v":""}]
[null,{"$f":"L122","v":"Доски объявлений"},{"$f":"L130","v":0},{"$f":"IF(C167=0,\"\",C164/C167)","v":""},{"$f":"L142","v":0},null,{"$f":"IF(E167=0,\"\",E164/E167)","v":""}]
[null,{"$f":"M122","v":"Повторные продажи"},{"$f":"M130","v":0},{"$f":"IF(C167=0,\"\",C165/C167)","v":""},{"$f":"M142","v":0},null,{"$f":"IF(E167=0,\"\",E165/E167)","v":""}]
[null,{"$f":"N122","v":"Прочие"},{"$f":"N130","v":0},{"$f":"IF(C167=0,\"\",C166/C167)","v":""},{"$f":"N142","v":0},null,{"$f":"IF(E167=0,\"\",E166/E167)","v":""}]
[null,"Итого:",{"$f":"SUM(C157:C166)","v":0},{"$f":"SUM(D157:D166)","v":0},{"$f":"SUM(E157:E166)","v":0},null,{"$f":"SUM(G157:G166)","v":0}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,"Чистая прибыль",{"$f":"I142+O142-I147","v":0}]
[null,"Вид расходов","Сумма в руб.","в %"]
[null,"Себестоимость",{"$f":"I129+O129","v":0},{"$f":"IF(C200=0,\"\",C192/C200)","v":""}]
[null,"Реклама",{"$f":"I130+O130","v":0},{"$f":"IF(C200=0,\"\",C193/C200)","v":""}]
[null,{"$f":"C146","v":"Аренда"},{"$f":"C147","v":0},{"$f":"IF(C200=0,\"\",C194/C200)","v":""}]
[null,{"$f":"D146","v":"З/плата"},{"$f":"D147","v":0},{"$f":"IF(C200=0,\"\",C195/C200)","v":""}]
[null,{"$f":"E146","v":"Расходы 1"},{"$f":"E147","v":0},{"$f":"IF(C200=0,\"\",C196/C200)","v":""}]
[null,{"$f":"F146","v":"Расходы 2"},{"$f":"F147","v":0},{"$f":"IF(C200=0,\"\",C197/C200)","v":""}]
[null,{"$f":"G146","v":"Расходы 3"},{"$f":"G147","v":0},{"$f":"IF(C200=0,\"\",C198/C200)","v":""}]
[null,{"$f":"H146","v":"Расходы 4"},{"$f":"H147","v":0},{"$f":"IF(C200=0,\"\",C199/C200)","v":""}]
[null,"Итого:",{"$f":"SUM(C192:C199)","v":0},{"$f":"SUM(D192:D199)","v":0}]
[]
[null,"Рентабельность деятельности:",null,{"$f":"IF(C200=0,\"\",(I142+O142-I147)/C200)","v":""}]
[null,"Рентабельность продаж:",null,{"$f":"IF((I128+O128)=0,\"\",(I142+O142-I147)/(I128+O128))","v":""}]
[]
[]
[null,{"$f":"IF(C200=0,\"\",CONCATENATE(\"Организация имеет \",ROUND(D202,2),\" руб. чистой прибыли с каждого рубля, затраченного на производство и реализацию продукции.\"))","v":""}]
[null,{"$f":"IF((I128+O128)=0,\"\",CONCATENATE(\"Организация имеет \",ROUND(D203,2),\" руб. чистой прибыли с рубля продаж.\"))","v":""}]
[]
[null,"Точка безубыточности"]
[]
[]
[null,"Средний чек",{"$f":"IF((I127+O127)=0,\"\",(I128+O128)/(I127+O127))","v":""},null,"объем",1,{"$f":"IF(C218/4<1,C218/4+1,C218/4)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218/2<1,C218/2+1,C218/2)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218/1.33<1,C218/1.33+1,C218/1.33)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218<1,C218+1,C218)","v":""},{"$f":"IF(C218*1.25<1,C218*1.25+1,C218*1.25)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*1.5<1,C218*1.5+1,C218*1.5)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*1.75<1,C218*1.75+1,C218*1.75)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*2<1,C218*2+1,C218*2)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*2.25<1,C218*2.25+1,C218*2.25)","v":{"$error":"#VALUE!"}}]
[null,"Средняя себестоимость",{"$f":"IF((I127+O127)=0,\"\",(I129+O129)/(I127+O127))","v":""},null,"Выручка",{"$f":"F212*C212","v":{"$error":"#VALUE!"}},{"$f":"G212*C212","v":{"$error":"#VALUE!"}},{"$f":"H212*C212","v":{"$error":"#VALUE!"}},{"$f":"I212*C212","v":{"$error":"#VALUE!"}},{"$f":"J212*C212","v":{"$error":"#VALUE!"}},{"$f":"K212*C212","v":{"$error":"#VALUE!"}},{"$f":"L212*C212","v":{"$error":"#VALUE!"}},{"$f":"M212*C212","v":{"$error":"#VALUE!"}},{"$f":"N212*C212","v":{"$error":"#VALUE!"}},{"$f":"O212*C212","v":{"$error":"#VALUE!"}}]
[null,"Постоянные затраты",{"$f":"I147+I130+O130","v":0},null,"Переменные затраты",{"$f":"F212*C213","v":{"$error":"#VALUE!"}},{"$f":"G212*C213","v":{"$error":"#VALUE!"}},{"$f":"H212*C213","v":{"$error":"#VALUE!"}},{"$f":"I212*C213","v":{"$error":"#VALUE!"}},{"$f":"J212*C213","v":{"$error":"#VALUE!"}},{"$f":"K212*C213","v":{"$error":"#VALUE!"}},{"$f":"L212*C213","v":{"$error":"#VALUE!"}},{"$f":"M212*C213","v":{"$error":"#VALUE!"}},{"$f":"N212*C213","v":{"$error":"#VALUE!"}},{"$f":"O212*C213","v":{"$error":"#VALUE!"}}]
[null,null,null,null,"Общие затраты",{"$f":"F214+C214","v":{"$error":"#VALUE!"}},{"$f":"G214+C214","v":{"$error":"#VALUE!"}},{"$f":"H214+C214","v":{"$error":"#VALUE!"}},{"$f":"I214+C214","v":{"$error":"#VALUE!"}},{"$f":"J214+C214","v":{"$error":"#VALUE!"}},{"$f":"K214+C214","v":{"$error":"#VALUE!"}},{"$f":"L214+C214","v":{"$error":"#VALUE!"}},{"$f":"M214+C214","v":{"$error":"#VALUE!"}},{"$f":"N214+C214","v":{"$error":"#VALUE!"}},{"$f":"O214+C214","v":{"$error":"#VALUE!"}}]
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[null,null,null,null,null,null,null,"Что будет, если изменить:"]
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[]
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[null,"мая",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
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[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
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[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
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[null,"Заходы - лиды",{"$f":"IF(C95=0,\"\",C96/C95)","v":""},"","","","","","",null,"","","","",""]
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[null,"Заходы-продажи",{"$f":"IF(C95=0,\"\",C97/C95)","v":""},{"$f":"IF(D95=0,\"\",D97/D95)","v":""},"","","","","",null,{"$f":"IF(K95=0,\"\",K97/K95)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C95=0,\"\",C100/C95)","v":""},{"$f":"IF(D95=0,\"\",D100/D95)","v":""},"","","","","",null,{"$f":"IF(K95=0,\"\",K100/K95)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C96=0,\"\",C100/C96)","v":""},{"$f":"IF(D96=0,\"\",D100/D96)","v":""},"","","","","",null,{"$f":"IF(K96=0,\"\",K100/K96)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C97=0,\"\",C100/C97)","v":""},{"$f":"IF(D97=0,\"\",D100/D97)","v":""},"","","","","",null,{"$f":"IF(K97=0,\"\",K100/K97)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C97=0,\"\",C98/C97)","v":""},{"$f":"IF(D97=0,\"\",D98/D97)","v":""},"","","","","",null,{"$f":"IF(K97=0,\"\",K98/K97)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C100=0,\"\",C112/C100)","v":""},{"$f":"IF(D100=0,\"\",D112/D100)","v":""},"","","","","",null,{"$f":"IF(K100=0,\"\",K112/K100)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C98-C99","v":0},{"$f":"D98-D99","v":0},0,0,0,0,0,null,{"$f":"K98-K99","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C111-C100","v":0},{"$f":"D111-D100","v":0},0,0,0,0,0,null,{"$f":"K111-K100","v":0},0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I112+O112-I117","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B92","v":"22 - 31"},{"$f":"B93","v":"мая"}]
[]
[]
[null,"ИТОГИ ЗА МАЙ"]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"МАЙ",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},"Прочие на сайт","Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},{"$f":"M5","v":"Повторные продажи"},{"$f":"N5","v":"Прочие"},"Итого"]
[null,null,null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",{"$f":"C7+C36+C65+C94","v":0},{"$f":"D7+D36+D65+D94","v":0},0,0,0,0,{"$f":"SUM(C124:H124)","v":0},null,{"$f":"K7+K36+K65+K94","v":0},{"$f":"L7+L36+L65+L94","v":0},0,0,{"$f":"SUM(K124:N124)","v":0}]
[null,"Заходы",{"$f":"IF((C8+C37+C66+C95)<C126,C126,C8+C37+C66+C95)","v":0},{"$f":"IF((D8+D37+D66+D95)<D126,D126,D8+D37+D66+D95)","v":0},0,0,0,0,{"$f":"SUM(C125:H125)","v":0},null,{"$f":"IF((K8+K37+K66+K95)<K126,K126,K8+K37+K66+K95)","v":0},{"$f":"IF((L8+L37+L66+L95)<L126,L126,L8+L37+L66+L95)","v":0},0,0,{"$f":"SUM(K125:N125)","v":0}]
[null,"Лиды",{"$f":"IF((C9+C38+C67+C96)<C127,C127,C9+C38+C67+C96)","v":0},{"$f":"IF((D9+D38+D67+D96)<D127,D127,D9+D38+D67+D96)","v":0},0,0,0,0,0,null,{"$f":"IF((K9+K38+K67+K96)<K127,K127,K9+K38+K67+K96)","v":0},0,0,0,0]
[null,"Продажи",{"$f":"C10+C39+C68+C97","v":0},0,0,0,0,0,0,null,{"$f":"K10+K39+K68+K97","v":0},0,0,0,0]
[null,"Выручка, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[null,"Себестоимость, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[null,"Затраты на рекламу, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[]
[null,"Показы - заходы",{"$f":"IF(C124=0,\"\",C125/C124)","v":""},{"$f":"IF(D124=0,\"\",D125/D124)","v":""},"","","","","",null,{"$f":"IF(K124=0,\"\",K125/K124)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C125=0,\"\",C126/C125)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C126=0,\"\",C127/C126)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C125=0,\"\",C127/C125)","v":""},{"$f":"IF(D125=0,\"\",D127/D125)","v":""},"","","","","",null,{"$f":"IF(K125=0,\"\",K127/K125)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C125=0,\"\",C130/C125)","v":""},{"$f":"IF(D125=0,\"\",D130/D125)","v":""},"","","","","",null,{"$f":"IF(K125=0,\"\",K130/K125)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C126=0,\"\",C130/C126)","v":""},{"$f":"IF(D126=0,\"\",D130/D126)","v":""},"","","","","",null,{"$f":"IF(K126=0,\"\",K130/K126)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C127=0,\"\",C130/C127)","v":""},{"$f":"IF(D127=0,\"\",D130/D127)","v":""},"","","","","",null,{"$f":"IF(K127=0,\"\",K130/K127)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C127=0,\"\",C128/C127)","v":""},{"$f":"IF(D127=0,\"\",D128/D127)","v":""},"","","","","",null,{"$f":"IF(K127=0,\"\",K128/K127)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C130=0,\"\",C142/C130)","v":""},{"$f":"IF(D130=0,\"\",D142/D130)","v":""},"","","","","",null,{"$f":"IF(K130=0,\"\",K142/K130)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C128-C129","v":0},{"$f":"D128-D129","v":0},0,0,0,0,0,null,{"$f":"K128-K129","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C141-C130","v":0},{"$f":"D141-D130","v":0},0,0,0,0,0,null,{"$f":"K141-K130","v":0},0,0,0,0]
[]
[null,"Прочие расходы за МАЙ"]
[]
[null,null,"Аренда","З/плата","Расходы 1","Расходы 2","Расходы 3","Расходы 4","Итого",null,"Чистая прибыль за",null,{"$f":"I142+O142-I147","v":0},null,"руб."]
[null,"Сумма затрат, руб.",null,null,null,null,null,null,{"$f":"SUM(C147:H147)","v":0},null,{"$f":"B122","v":"МАЙ"}]
[]
[]
[]
[]
[null,"Анализ деятельности"]
[]
[]
[null,"Расходы на рекламу:"]
[null,"Рекламный канал","Затраты в руб.","Затраты в %","Сколько прибыли принес",null,"Прибыль в %"]
[null,{"$f":"C122","v":"Поисковые системы"},{"$f":"C130","v":0},{"$f":"IF(C167=0,\"\",C157/C167)","v":""},{"$f":"C142","v":0},null,{"$f":"IF(E167=0,\"\",E157/E167)","v":""}]
[null,{"$f":"D123","v":"Директ"},{"$f":"D130","v":0},{"$f":"IF(C167=0,\"\",C158/C167)","v":""},{"$f":"D142","v":0},null,{"$f":"IF(E167=0,\"\",E158/E167)","v":""}]
[null,{"$f":"E123","v":"AdWords"},{"$f":"E130","v":0},{"$f":"IF(C167=0,\"\",C159/C167)","v":""},{"$f":"E142","v":0},null,{"$f":"IF(E167=0,\"\",E159/E167)","v":""}]
[null,{"$f":"F122","v":"Прямые заходы"},{"$f":"F130","v":0},{"$f":"IF(C167=0,\"\",C160/C167)","v":""},{"$f":"F142","v":0},null,{"$f":"IF(E167=0,\"\",E160/E167)","v":""}]
[null,{"$f":"G122","v":"C других сайтов"},{"$f":"G130","v":0},{"$f":"IF(C167=0,\"\",C161/C167)","v":""},{"$f":"G142","v":0},null,{"$f":"IF(E167=0,\"\",E161/E167)","v":""}]
[null,{"$f":"H122","v":"Прочие на сайт"},{"$f":"H130","v":0},{"$f":"IF(C167=0,\"\",C162/C167)","v":""},{"$f":"H142","v":0},null,{"$f":"IF(E167=0,\"\",E162/E167)","v":""}]
[null,{"$f":"K122","v":"Социальные сети"},{"$f":"K130","v":0},{"$f":"IF(C167=0,\"\",C163/C167)","v":""},{"$f":"K142","v":0},null,{"$f":"IF(E167=0,\"\",E163/E167)","v":""}]
[null,{"$f":"L122","v":"Доски объявлений"},{"$f":"L130","v":0},{"$f":"IF(C167=0,\"\",C164/C167)","v":""},{"$f":"L142","v":0},null,{"$f":"IF(E167=0,\"\",E164/E167)","v":""}]
[null,{"$f":"M122","v":"Повторные продажи"},{"$f":"M130","v":0},{"$f":"IF(C167=0,\"\",C165/C167)","v":""},{"$f":"M142","v":0},null,{"$f":"IF(E167=0,\"\",E165/E167)","v":""}]
[null,{"$f":"N122","v":"Прочие"},{"$f":"N130","v":0},{"$f":"IF(C167=0,\"\",C166/C167)","v":""},{"$f":"N142","v":0},null,{"$f":"IF(E167=0,\"\",E166/E167)","v":""}]
[null,"Итого:",{"$f":"SUM(C157:C166)","v":0},{"$f":"SUM(D157:D166)","v":0},{"$f":"SUM(E157:E166)","v":0},null,{"$f":"SUM(G157:G166)","v":0}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,"Чистая прибыль",{"$f":"I142+O142-I147","v":0}]
[null,"Вид расходов","Сумма в руб.","в %"]
[null,"Себестоимость",{"$f":"I129+O129","v":0},{"$f":"IF(C200=0,\"\",C192/C200)","v":""}]
[null,"Реклама",{"$f":"I130+O130","v":0},{"$f":"IF(C200=0,\"\",C193/C200)","v":""}]
[null,{"$f":"C146","v":"Аренда"},{"$f":"C147","v":0},{"$f":"IF(C200=0,\"\",C194/C200)","v":""}]
[null,{"$f":"D146","v":"З/плата"},{"$f":"D147","v":0},{"$f":"IF(C200=0,\"\",C195/C200)","v":""}]
[null,{"$f":"E146","v":"Расходы 1"},{"$f":"E147","v":0},{"$f":"IF(C200=0,\"\",C196/C200)","v":""}]
[null,{"$f":"F146","v":"Расходы 2"},{"$f":"F147","v":0},{"$f":"IF(C200=0,\"\",C197/C200)","v":""}]
[null,{"$f":"G146","v":"Расходы 3"},{"$f":"G147","v":0},{"$f":"IF(C200=0,\"\",C198/C200)","v":""}]
[null,{"$f":"H146","v":"Расходы 4"},{"$f":"H147","v":0},{"$f":"IF(C200=0,\"\",C199/C200)","v":""}]
[null,"Итого:",{"$f":"SUM(C192:C199)","v":0},{"$f":"SUM(D192:D199)","v":0}]
[]
[null,"Рентабельность деятельности:",null,{"$f":"IF(C200=0,\"\",(I142+O142-I147)/C200)","v":""}]
[null,"Рентабельность продаж:",null,{"$f":"IF((I128+O128)=0,\"\",(I142+O142-I147)/(I128+O128))","v":""}]
[]
[]
[null,{"$f":"IF(C200=0,\"\",CONCATENATE(\"Организация имеет \",ROUND(D202,2),\" руб. чистой прибыли с каждого рубля, затраченного на производство и реализацию продукции.\"))","v":""}]
[null,{"$f":"IF((I128+O128)=0,\"\",CONCATENATE(\"Организация имеет \",ROUND(D203,2),\" руб. чистой прибыли с рубля продаж.\"))","v":""}]
[]
[null,"Точка безубыточности"]
[]
[]
[null,"Средний чек",{"$f":"IF((I127+O127)=0,\"\",(I128+O128)/(I127+O127))","v":""},null,"объем",1,{"$f":"IF(C218/4<1,C218/4+1,C218/4)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218/2<1,C218/2+1,C218/2)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218/1.33<1,C218/1.33+1,C218/1.33)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218<1,C218+1,C218)","v":""},{"$f":"IF(C218*1.25<1,C218*1.25+1,C218*1.25)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*1.5<1,C218*1.5+1,C218*1.5)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*1.75<1,C218*1.75+1,C218*1.75)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*2<1,C218*2+1,C218*2)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*2.25<1,C218*2.25+1,C218*2.25)","v":{"$error":"#VALUE!"}}]
[null,"Средняя себестоимость",{"$f":"IF((I127+O127)=0,\"\",(I129+O129)/(I127+O127))","v":""},null,"Выручка",{"$f":"F212*C212","v":{"$error":"#VALUE!"}},{"$f":"G212*C212","v":{"$error":"#VALUE!"}},{"$f":"H212*C212","v":{"$error":"#VALUE!"}},{"$f":"I212*C212","v":{"$error":"#VALUE!"}},{"$f":"J212*C212","v":{"$error":"#VALUE!"}},{"$f":"K212*C212","v":{"$error":"#VALUE!"}},{"$f":"L212*C212","v":{"$error":"#VALUE!"}},{"$f":"M212*C212","v":{"$error":"#VALUE!"}},{"$f":"N212*C212","v":{"$error":"#VALUE!"}},{"$f":"O212*C212","v":{"$error":"#VALUE!"}}]
[null,"Постоянные затраты",{"$f":"I147+I130+O130","v":0},null,"Переменные затраты",{"$f":"F212*C213","v":{"$error":"#VALUE!"}},{"$f":"G212*C213","v":{"$error":"#VALUE!"}},{"$f":"H212*C213","v":{"$error":"#VALUE!"}},{"$f":"I212*C213","v":{"$error":"#VALUE!"}},{"$f":"J212*C213","v":{"$error":"#VALUE!"}},{"$f":"K212*C213","v":{"$error":"#VALUE!"}},{"$f":"L212*C213","v":{"$error":"#VALUE!"}},{"$f":"M212*C213","v":{"$error":"#VALUE!"}},{"$f":"N212*C213","v":{"$error":"#VALUE!"}},{"$f":"O212*C213","v":{"$error":"#VALUE!"}}]
[null,null,null,null,"Общие затраты",{"$f":"F214+C214","v":{"$error":"#VALUE!"}},{"$f":"G214+C214","v":{"$error":"#VALUE!"}},{"$f":"H214+C214","v":{"$error":"#VALUE!"}},{"$f":"I214+C214","v":{"$error":"#VALUE!"}},{"$f":"J214+C214","v":{"$error":"#VALUE!"}},{"$f":"K214+C214","v":{"$error":"#VALUE!"}},{"$f":"L214+C214","v":{"$error":"#VALUE!"}},{"$f":"M214+C214","v":{"$error":"#VALUE!"}},{"$f":"N214+C214","v":{"$error":"#VALUE!"}},{"$f":"O214+C214","v":{"$error":"#VALUE!"}}]
[null,"Точка безубыточности:",null,null,"Точка безубыточности",null,null,null,null,{"$f":"C219","v":""}]
[]
[null,"В объеме продукции:",{"$f":"IF(C212=\"\",\"\",C214/(C212-C213))","v":""}]
[null,"В денежном выражении:",{"$f":"IF(C218=\"\",\"\",C212*C218)","v":""}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,null,null,null,null,null,"Воронка продаж"]
[]
[]
[null,null,null,"Воронка продаж в этом месяце:",null,null,null,null,null,null,null,null,"Изменение показателей:"]
[null,null,null,null,null,null,null,"Что будет, если изменить:"]
[]
[null,null,null,"Заходы",null,null,null,"количество заходов",null,null,null,null,"Заходы"]
[null,null,null,{"$f":"I125+O125","v":0},null,null,null,null,null,null,null,null,{"$f":"H237","v":0}]
[null,null,null,null,null,{"$f":"IF(D236=0,0,D239/D236)","v":0},null,{"$f":"D236","v":0},null,null,null,null,null,null,{"$f":"H241","v":0}]
[null,null,null,"Лиды",null,null,null,null,null,null,null,null,"Лиды"]
[null,{"$f":"IF(D236=0,0,D242/D236)","v":0},null,{"$f":"I126+O126","v":0},null,null,null,"конверсию Заходы - Лиды",null,null,{"$f":"IF(M236=0,0,M242/M236)","v":0},null,{"$f":"ROUND(M236*O237,0)","v":0}]
[null,null,null,null,null,{"$f":"IF(D239=0,0,D242/D239)","v":0},null,null,null,null,null,null,null,null,{"$f":"H245","v":0}]
[null,null,null,"Продажи",null,null,null,{"$f":"F237","v":0},null,null,null,null,"Продажи"]
[null,null,null,{"$f":"I127+O127","v":0},null,null,null,null,null,null,null,null,{"$f":"ROUND(M239*O240,0)","v":0}]
[null,null,null,null,null,null,null,"конверсию Лиды - Продажи"]
[null,null,null,"Выручка",null,null,null,null,null,null,null,null,"Выручка"]
[null,null,null,{"$f":"I128+O128","v":0},null,null,null,{"$f":"F240","v":0},null,null,null,null,{"$f":"IF(C212=\"\",0,M242*C212)","v":0}]

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[]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"1 - 7","Поисковые системы","Контекстная реклама",null,"Прямые заходы","C других сайтов","Прочие на сайт","Итого",null,"Социальные сети","Доски объявлений","Повторные продажи","Прочие","Итого"]
[null,"июня",null,"Директ","AdWords"]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C7:H7)","v":0},null,null,null,null,null,{"$f":"SUM(K7:N7)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C8:H8)","v":0},null,null,null,null,null,{"$f":"SUM(K8:N8)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C7=0,\"\",C8/C7)","v":""},{"$f":"IF(D7=0,\"\",D8/D7)","v":""},"","","","","",null,{"$f":"IF(K7=0,\"\",K8/K7)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C8=0,\"\",C9/C8)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C9=0,\"\",C10/C9)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C8=0,\"\",C10/C8)","v":""},{"$f":"IF(D8=0,\"\",D10/D8)","v":""},"","","","","",null,{"$f":"IF(K8=0,\"\",K10/K8)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C8=0,\"\",C13/C8)","v":""},{"$f":"IF(D8=0,\"\",D13/D8)","v":""},"","","","","",null,{"$f":"IF(K8=0,\"\",K13/K8)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C9=0,\"\",C13/C9)","v":""},{"$f":"IF(D9=0,\"\",D13/D9)","v":""},"","","","","",null,{"$f":"IF(K9=0,\"\",K13/K9)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C10=0,\"\",C13/C10)","v":""},{"$f":"IF(D10=0,\"\",D13/D10)","v":""},"","","","","",null,{"$f":"IF(K10=0,\"\",K13/K10)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C10=0,\"\",C11/C10)","v":""},{"$f":"IF(D10=0,\"\",D11/D10)","v":""},"","","","","",null,{"$f":"IF(K10=0,\"\",K11/K10)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C13=0,\"\",C25/C13)","v":""},{"$f":"IF(D13=0,\"\",D25/D13)","v":""},"","","","","",null,{"$f":"IF(K13=0,\"\",K25/K13)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C11-C12","v":0},{"$f":"D11-D12","v":0},0,0,0,0,0,null,{"$f":"K11-K12","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C24-C13","v":0},{"$f":"D24-D13","v":0},0,0,0,0,0,null,0,0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I25+O25","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B5","v":"1 - 7"},{"$f":"B6","v":"июня"}]
[]
[]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"8 - 14",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},{"$f":"H5","v":"Прочие на сайт"},"Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},{"$f":"M5","v":"Повторные продажи"},{"$f":"N5","v":"Прочие"},"Итого"]
[null,"июня",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C36:H36)","v":0},null,null,null,null,null,{"$f":"SUM(K36:N36)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C37:H37)","v":0},null,null,null,null,null,{"$f":"SUM(K37:N37)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C36=0,\"\",C37/C36)","v":""},{"$f":"IF(D36=0,\"\",D37/D36)","v":""},"","","","","",null,{"$f":"IF(K36=0,\"\",K37/K36)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C37=0,\"\",C38/C37)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C38=0,\"\",C39/C38)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C37=0,\"\",C39/C37)","v":""},{"$f":"IF(D37=0,\"\",D39/D37)","v":""},"","","","","",null,{"$f":"IF(K37=0,\"\",K39/K37)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C37=0,\"\",C42/C37)","v":""},{"$f":"IF(D37=0,\"\",D42/D37)","v":""},"","","","","",null,{"$f":"IF(K37=0,\"\",K42/K37)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C38=0,\"\",C42/C38)","v":""},{"$f":"IF(D38=0,\"\",D42/D38)","v":""},"","","","","",null,{"$f":"IF(K38=0,\"\",K42/K38)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C39=0,\"\",C42/C39)","v":""},{"$f":"IF(D39=0,\"\",D42/D39)","v":""},"","","","","",null,{"$f":"IF(K39=0,\"\",K42/K39)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C39=0,\"\",C40/C39)","v":""},{"$f":"IF(D39=0,\"\",D40/D39)","v":""},"","","","","",null,{"$f":"IF(K39=0,\"\",K40/K39)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C42=0,\"\",C54/C42)","v":""},{"$f":"IF(D42=0,\"\",D54/D42)","v":""},"","","","","",null,{"$f":"IF(K42=0,\"\",K54/K42)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C40-C41","v":0},{"$f":"D40-D41","v":0},0,0,0,0,0,null,{"$f":"K40-K41","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C53-C42","v":0},{"$f":"D53-D42","v":0},0,0,0,0,0,null,{"$f":"K53-K42","v":0},0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I54+O54-I59","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B34","v":"8 - 14"},{"$f":"B35","v":"июня"}]
[]
[]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"15 - 21",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},"Прочие на сайт","Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},"Повторные продажи","Прочие","Итого"]
[null,"июня",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C65:H65)","v":0},null,null,null,null,null,{"$f":"SUM(K65:N65)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C66:H66)","v":0},null,null,null,null,null,{"$f":"SUM(K66:N66)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C65=0,\"\",C66/C65)","v":""},{"$f":"IF(D65=0,\"\",D66/D65)","v":""},"","","","","",null,{"$f":"IF(K65=0,\"\",K66/K65)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C66=0,\"\",C67/C66)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C67=0,\"\",C68/C67)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C66=0,\"\",C68/C66)","v":""},{"$f":"IF(D66=0,\"\",D68/D66)","v":""},"","","","","",null,{"$f":"IF(K66=0,\"\",K68/K66)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C66=0,\"\",C71/C66)","v":""},{"$f":"IF(D66=0,\"\",D71/D66)","v":""},"","","","","",null,{"$f":"IF(K66=0,\"\",K71/K66)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C67=0,\"\",C71/C67)","v":""},{"$f":"IF(D67=0,\"\",D71/D67)","v":""},"","","","","",null,{"$f":"IF(K67=0,\"\",K71/K67)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C68=0,\"\",C71/C68)","v":""},{"$f":"IF(D68=0,\"\",D71/D68)","v":""},"","","","","",null,{"$f":"IF(K68=0,\"\",K71/K68)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C68=0,\"\",C69/C68)","v":""},{"$f":"IF(D68=0,\"\",D69/D68)","v":""},"","","","","",null,{"$f":"IF(K68=0,\"\",K69/K68)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C71=0,\"\",C83/C71)","v":""},{"$f":"IF(D71=0,\"\",D83/D71)","v":""},"","","","","",null,{"$f":"IF(K71=0,\"\",K83/K71)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C69-C70","v":0},{"$f":"D69-D70","v":0},0,0,0,0,0,null,{"$f":"K69-K70","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C82-C71","v":0},{"$f":"D82-D71","v":0},0,0,0,0,0,null,{"$f":"K82-K71","v":0},0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I83+O83-I88","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B63","v":"15 - 21"},{"$f":"B64","v":"июня"}]
[]
[]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"22 - 30",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},"Прочие на сайт","Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},"Повторные продажи","Прочие","Итого"]
[null,"июня",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C94:H94)","v":0},null,null,null,null,null,{"$f":"SUM(K94:N94)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C95:H95)","v":0},null,null,null,null,null,{"$f":"SUM(K95:N95)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C94=0,\"\",C95/C94)","v":""},{"$f":"IF(D94=0,\"\",D95/D94)","v":""},"","","","","",null,{"$f":"IF(K94=0,\"\",K95/K94)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C95=0,\"\",C96/C95)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C96=0,\"\",C97/C96)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C95=0,\"\",C97/C95)","v":""},{"$f":"IF(D95=0,\"\",D97/D95)","v":""},"","","","","",null,{"$f":"IF(K95=0,\"\",K97/K95)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C95=0,\"\",C100/C95)","v":""},{"$f":"IF(D95=0,\"\",D100/D95)","v":""},"","","","","",null,{"$f":"IF(K95=0,\"\",K100/K95)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C96=0,\"\",C100/C96)","v":""},{"$f":"IF(D96=0,\"\",D100/D96)","v":""},"","","","","",null,{"$f":"IF(K96=0,\"\",K100/K96)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C97=0,\"\",C100/C97)","v":""},{"$f":"IF(D97=0,\"\",D100/D97)","v":""},"","","","","",null,{"$f":"IF(K97=0,\"\",K100/K97)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C97=0,\"\",C98/C97)","v":""},{"$f":"IF(D97=0,\"\",D98/D97)","v":""},"","","","","",null,{"$f":"IF(K97=0,\"\",K98/K97)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C100=0,\"\",C112/C100)","v":""},{"$f":"IF(D100=0,\"\",D112/D100)","v":""},"","","","","",null,{"$f":"IF(K100=0,\"\",K112/K100)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C98-C99","v":0},{"$f":"D98-D99","v":0},0,0,0,0,0,null,{"$f":"K98-K99","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C111-C100","v":0},{"$f":"D111-D100","v":0},0,0,0,0,0,null,{"$f":"K111-K100","v":0},0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I112+O112-I117","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B92","v":"22 - 30"},{"$f":"B93","v":"июня"}]
[]
[]
[null,"ИТОГИ ЗА ИЮНЬ"]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"ИЮНЬ",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},"Прочие на сайт","Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},{"$f":"M5","v":"Повторные продажи"},{"$f":"N5","v":"Прочие"},"Итого"]
[null,null,null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",{"$f":"C7+C36+C65+C94","v":0},{"$f":"D7+D36+D65+D94","v":0},0,0,0,0,{"$f":"SUM(C124:H124)","v":0},null,{"$f":"K7+K36+K65+K94","v":0},{"$f":"L7+L36+L65+L94","v":0},0,0,{"$f":"SUM(K124:N124)","v":0}]
[null,"Заходы",{"$f":"IF((C8+C37+C66+C95)<C126,C126,C8+C37+C66+C95)","v":0},{"$f":"IF((D8+D37+D66+D95)<D126,D126,D8+D37+D66+D95)","v":0},0,0,0,0,{"$f":"SUM(C125:H125)","v":0},null,{"$f":"IF((K8+K37+K66+K95)<K126,K126,K8+K37+K66+K95)","v":0},{"$f":"IF((L8+L37+L66+L95)<L126,L126,L8+L37+L66+L95)","v":0},0,0,{"$f":"SUM(K125:N125)","v":0}]
[null,"Лиды",{"$f":"IF((C9+C38+C67+C96)<C127,C127,C9+C38+C67+C96)","v":0},{"$f":"IF((D9+D38+D67+D96)<D127,D127,D9+D38+D67+D96)","v":0},0,0,0,0,0,null,{"$f":"IF((K9+K38+K67+K96)<K127,K127,K9+K38+K67+K96)","v":0},0,0,0,0]
[null,"Продажи",{"$f":"C10+C39+C68+C97","v":0},0,0,0,0,0,0,null,{"$f":"K10+K39+K68+K97","v":0},0,0,0,0]
[null,"Выручка, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[null,"Себестоимость, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[null,"Затраты на рекламу, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[]
[null,"Показы - заходы",{"$f":"IF(C124=0,\"\",C125/C124)","v":""},{"$f":"IF(D124=0,\"\",D125/D124)","v":""},"","","","","",null,{"$f":"IF(K124=0,\"\",K125/K124)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C125=0,\"\",C126/C125)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C126=0,\"\",C127/C126)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C125=0,\"\",C127/C125)","v":""},{"$f":"IF(D125=0,\"\",D127/D125)","v":""},"","","","","",null,{"$f":"IF(K125=0,\"\",K127/K125)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C125=0,\"\",C130/C125)","v":""},{"$f":"IF(D125=0,\"\",D130/D125)","v":""},"","","","","",null,{"$f":"IF(K125=0,\"\",K130/K125)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C126=0,\"\",C130/C126)","v":""},{"$f":"IF(D126=0,\"\",D130/D126)","v":""},"","","","","",null,{"$f":"IF(K126=0,\"\",K130/K126)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C127=0,\"\",C130/C127)","v":""},{"$f":"IF(D127=0,\"\",D130/D127)","v":""},"","","","","",null,{"$f":"IF(K127=0,\"\",K130/K127)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C127=0,\"\",C128/C127)","v":""},{"$f":"IF(D127=0,\"\",D128/D127)","v":""},"","","","","",null,{"$f":"IF(K127=0,\"\",K128/K127)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C130=0,\"\",C142/C130)","v":""},{"$f":"IF(D130=0,\"\",D142/D130)","v":""},"","","","","",null,{"$f":"IF(K130=0,\"\",K142/K130)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C128-C129","v":0},{"$f":"D128-D129","v":0},0,0,0,0,0,null,{"$f":"K128-K129","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C141-C130","v":0},{"$f":"D141-D130","v":0},0,0,0,0,0,null,{"$f":"K141-K130","v":0},0,0,0,0]
[]
[null,"Прочие расходы за ИЮНЬ"]
[]
[null,null,"Аренда","З/плата","Расходы 1","Расходы 2","Расходы 3","Расходы 4","Итого",null,"Чистая прибыль за",null,{"$f":"I142+O142-I147","v":0},null,"руб."]
[null,"Сумма затрат, руб.",null,null,null,null,null,null,{"$f":"SUM(C147:H147)","v":0},null,{"$f":"B122","v":"ИЮНЬ"}]
[]
[]
[]
[]
[null,"Анализ деятельности"]
[]
[]
[null,"Расходы на рекламу:"]
[null,"Рекламный канал","Затраты в руб.","Затраты в %","Сколько прибыли принес",null,"Прибыль в %"]
[null,{"$f":"C122","v":"Поисковые системы"},{"$f":"C130","v":0},{"$f":"IF(C167=0,\"\",C157/C167)","v":""},{"$f":"C142","v":0},null,{"$f":"IF(E167=0,\"\",E157/E167)","v":""}]
[null,{"$f":"D123","v":"Директ"},{"$f":"D130","v":0},{"$f":"IF(C167=0,\"\",C158/C167)","v":""},{"$f":"D142","v":0},null,{"$f":"IF(E167=0,\"\",E158/E167)","v":""}]
[null,{"$f":"E123","v":"AdWords"},{"$f":"E130","v":0},{"$f":"IF(C167=0,\"\",C159/C167)","v":""},{"$f":"E142","v":0},null,{"$f":"IF(E167=0,\"\",E159/E167)","v":""}]
[null,{"$f":"F122","v":"Прямые заходы"},{"$f":"F130","v":0},{"$f":"IF(C167=0,\"\",C160/C167)","v":""},{"$f":"F142","v":0},null,{"$f":"IF(E167=0,\"\",E160/E167)","v":""}]
[null,{"$f":"G122","v":"C других сайтов"},{"$f":"G130","v":0},{"$f":"IF(C167=0,\"\",C161/C167)","v":""},{"$f":"G142","v":0},null,{"$f":"IF(E167=0,\"\",E161/E167)","v":""}]
[null,{"$f":"H122","v":"Прочие на сайт"},{"$f":"H130","v":0},{"$f":"IF(C167=0,\"\",C162/C167)","v":""},{"$f":"H142","v":0},null,{"$f":"IF(E167=0,\"\",E162/E167)","v":""}]
[null,{"$f":"K122","v":"Социальные сети"},{"$f":"K130","v":0},{"$f":"IF(C167=0,\"\",C163/C167)","v":""},{"$f":"K142","v":0},null,{"$f":"IF(E167=0,\"\",E163/E167)","v":""}]
[null,{"$f":"L122","v":"Доски объявлений"},{"$f":"L130","v":0},{"$f":"IF(C167=0,\"\",C164/C167)","v":""},{"$f":"L142","v":0},null,{"$f":"IF(E167=0,\"\",E164/E167)","v":""}]
[null,{"$f":"M122","v":"Повторные продажи"},{"$f":"M130","v":0},{"$f":"IF(C167=0,\"\",C165/C167)","v":""},{"$f":"M142","v":0},null,{"$f":"IF(E167=0,\"\",E165/E167)","v":""}]
[null,{"$f":"N122","v":"Прочие"},{"$f":"N130","v":0},{"$f":"IF(C167=0,\"\",C166/C167)","v":""},{"$f":"N142","v":0},null,{"$f":"IF(E167=0,\"\",E166/E167)","v":""}]
[null,"Итого:",{"$f":"SUM(C157:C166)","v":0},{"$f":"SUM(D157:D166)","v":0},{"$f":"SUM(E157:E166)","v":0},null,{"$f":"SUM(G157:G166)","v":0}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,"Чистая прибыль",{"$f":"I142+O142-I147","v":0}]
[null,"Вид расходов","Сумма в руб.","в %"]
[null,"Себестоимость",{"$f":"I129+O129","v":0},{"$f":"IF(C200=0,\"\",C192/C200)","v":""}]
[null,"Реклама",{"$f":"I130+O130","v":0},{"$f":"IF(C200=0,\"\",C193/C200)","v":""}]
[null,{"$f":"C146","v":"Аренда"},{"$f":"C147","v":0},{"$f":"IF(C200=0,\"\",C194/C200)","v":""}]
[null,{"$f":"D146","v":"З/плата"},{"$f":"D147","v":0},{"$f":"IF(C200=0,\"\",C195/C200)","v":""}]
[null,{"$f":"E146","v":"Расходы 1"},{"$f":"E147","v":0},{"$f":"IF(C200=0,\"\",C196/C200)","v":""}]
[null,{"$f":"F146","v":"Расходы 2"},{"$f":"F147","v":0},{"$f":"IF(C200=0,\"\",C197/C200)","v":""}]
[null,{"$f":"G146","v":"Расходы 3"},{"$f":"G147","v":0},{"$f":"IF(C200=0,\"\",C198/C200)","v":""}]
[null,{"$f":"H146","v":"Расходы 4"},{"$f":"H147","v":0},{"$f":"IF(C200=0,\"\",C199/C200)","v":""}]
[null,"Итого:",{"$f":"SUM(C192:C199)","v":0},{"$f":"SUM(D192:D199)","v":0}]
[]
[null,"Рентабельность деятельности:",null,{"$f":"IF(C200=0,\"\",(I142+O142-I147)/C200)","v":""}]
[null,"Рентабельность продаж:",null,{"$f":"IF((I128+O128)=0,\"\",(I142+O142-I147)/(I128+O128))","v":""}]
[]
[]
[null,{"$f":"IF(C200=0,\"\",CONCATENATE(\"Организация имеет \",ROUND(D202,2),\" руб. чистой прибыли с каждого рубля, затраченного на производство и реализацию продукции.\"))","v":""}]
[null,{"$f":"IF((I128+O128)=0,\"\",CONCATENATE(\"Организация имеет \",ROUND(D203,2),\" руб. чистой прибыли с рубля продаж.\"))","v":""}]
[]
[null,"Точка безубыточности"]
[]
[]
[null,"Средний чек",{"$f":"IF((I127+O127)=0,\"\",(I128+O128)/(I127+O127))","v":""},null,"объем",1,{"$f":"IF(C218/4<1,C218/4+1,C218/4)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218/2<1,C218/2+1,C218/2)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218/1.33<1,C218/1.33+1,C218/1.33)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218<1,C218+1,C218)","v":""},{"$f":"IF(C218*1.25<1,C218*1.25+1,C218*1.25)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*1.5<1,C218*1.5+1,C218*1.5)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*1.75<1,C218*1.75+1,C218*1.75)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*2<1,C218*2+1,C218*2)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*2.25<1,C218*2.25+1,C218*2.25)","v":{"$error":"#VALUE!"}}]
[null,"Средняя себестоимость",{"$f":"IF((I127+O127)=0,\"\",(I129+O129)/(I127+O127))","v":""},null,"Выручка",{"$f":"F212*C212","v":{"$error":"#VALUE!"}},{"$f":"G212*C212","v":{"$error":"#VALUE!"}},{"$f":"H212*C212","v":{"$error":"#VALUE!"}},{"$f":"I212*C212","v":{"$error":"#VALUE!"}},{"$f":"J212*C212","v":{"$error":"#VALUE!"}},{"$f":"K212*C212","v":{"$error":"#VALUE!"}},{"$f":"L212*C212","v":{"$error":"#VALUE!"}},{"$f":"M212*C212","v":{"$error":"#VALUE!"}},{"$f":"N212*C212","v":{"$error":"#VALUE!"}},{"$f":"O212*C212","v":{"$error":"#VALUE!"}}]
[null,"Постоянные затраты",{"$f":"I147+I130+O130","v":0},null,"Переменные затраты",{"$f":"F212*C213","v":{"$error":"#VALUE!"}},{"$f":"G212*C213","v":{"$error":"#VALUE!"}},{"$f":"H212*C213","v":{"$error":"#VALUE!"}},{"$f":"I212*C213","v":{"$error":"#VALUE!"}},{"$f":"J212*C213","v":{"$error":"#VALUE!"}},{"$f":"K212*C213","v":{"$error":"#VALUE!"}},{"$f":"L212*C213","v":{"$error":"#VALUE!"}},{"$f":"M212*C213","v":{"$error":"#VALUE!"}},{"$f":"N212*C213","v":{"$error":"#VALUE!"}},{"$f":"O212*C213","v":{"$error":"#VALUE!"}}]
[null,null,null,null,"Общие затраты",{"$f":"F214+C214","v":{"$error":"#VALUE!"}},{"$f":"G214+C214","v":{"$error":"#VALUE!"}},{"$f":"H214+C214","v":{"$error":"#VALUE!"}},{"$f":"I214+C214","v":{"$error":"#VALUE!"}},{"$f":"J214+C214","v":{"$error":"#VALUE!"}},{"$f":"K214+C214","v":{"$error":"#VALUE!"}},{"$f":"L214+C214","v":{"$error":"#VALUE!"}},{"$f":"M214+C214","v":{"$error":"#VALUE!"}},{"$f":"N214+C214","v":{"$error":"#VALUE!"}},{"$f":"O214+C214","v":{"$error":"#VALUE!"}}]
[null,"Точка безубыточности:",null,null,"Точка безубыточности",null,null,null,null,{"$f":"C219","v":""}]
[]
[null,"В объеме продукции:",{"$f":"IF(C212=\"\",\"\",C214/(C212-C213))","v":""}]
[null,"В денежном выражении:",{"$f":"IF(C218=\"\",\"\",C212*C218)","v":""}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,null,null,null,null,null,"Воронка продаж"]
[]
[]
[null,null,null,"Воронка продаж в этом месяце:",null,null,null,null,null,null,null,null,"Изменение показателей:"]
[null,null,null,null,null,null,null,"Что будет, если изменить:"]
[]
[null,null,null,"Заходы",null,null,null,"количество заходов",null,null,null,null,"Заходы"]
[null,null,null,{"$f":"I125+O125","v":0},null,null,null,null,null,null,null,null,{"$f":"H237","v":0}]
[null,null,null,null,null,{"$f":"IF(D236=0,0,D239/D236)","v":0},null,{"$f":"D236","v":0},null,null,null,null,null,null,{"$f":"H241","v":0}]
[null,null,null,"Лиды",null,null,null,null,null,null,null,null,"Лиды"]
[null,{"$f":"IF(D236=0,0,D242/D236)","v":0},null,{"$f":"I126+O126","v":0},null,null,null,"конверсию Заходы - Лиды",null,null,{"$f":"IF(M236=0,0,M242/M236)","v":0},null,{"$f":"ROUND(M236*O237,0)","v":0}]
[null,null,null,null,null,{"$f":"IF(D239=0,0,D242/D239)","v":0},null,null,null,null,null,null,null,null,{"$f":"H245","v":0}]
[null,null,null,"Продажи",null,null,null,{"$f":"F237","v":0},null,null,null,null,"Продажи"]
[null,null,null,{"$f":"I127+O127","v":0},null,null,null,null,null,null,null,null,{"$f":"ROUND(M239*O240,0)","v":0}]
[null,null,null,null,null,null,null,"конверсию Лиды - Продажи"]
[null,null,null,"Выручка",null,null,null,null,null,null,null,null,"Выручка"]
[null,null,null,{"$f":"I128+O128","v":0},null,null,null,{"$f":"F240","v":0},null,null,null,null,{"$f":"IF(C212=\"\",0,M242*C212)","v":0}]

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[null,"Июль"]
[]
[]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"1 - 7","Поисковые системы","Контекстная реклама",null,"Прямые заходы","C других сайтов","Прочие на сайт","Итого",null,"Социальные сети","Доски объявлений","Повторные продажи","Прочие","Итого"]
[null,"июля",null,"Директ","AdWords"]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C7:H7)","v":0},null,null,null,null,null,{"$f":"SUM(K7:N7)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C8:H8)","v":0},null,null,null,null,null,{"$f":"SUM(K8:N8)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C7=0,\"\",C8/C7)","v":""},{"$f":"IF(D7=0,\"\",D8/D7)","v":""},"","","","","",null,{"$f":"IF(K7=0,\"\",K8/K7)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C8=0,\"\",C9/C8)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C9=0,\"\",C10/C9)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C8=0,\"\",C10/C8)","v":""},{"$f":"IF(D8=0,\"\",D10/D8)","v":""},"","","","","",null,{"$f":"IF(K8=0,\"\",K10/K8)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C8=0,\"\",C13/C8)","v":""},{"$f":"IF(D8=0,\"\",D13/D8)","v":""},"","","","","",null,{"$f":"IF(K8=0,\"\",K13/K8)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C9=0,\"\",C13/C9)","v":""},{"$f":"IF(D9=0,\"\",D13/D9)","v":""},"","","","","",null,{"$f":"IF(K9=0,\"\",K13/K9)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C10=0,\"\",C13/C10)","v":""},{"$f":"IF(D10=0,\"\",D13/D10)","v":""},"","","","","",null,{"$f":"IF(K10=0,\"\",K13/K10)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C10=0,\"\",C11/C10)","v":""},{"$f":"IF(D10=0,\"\",D11/D10)","v":""},"","","","","",null,{"$f":"IF(K10=0,\"\",K11/K10)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C13=0,\"\",C25/C13)","v":""},{"$f":"IF(D13=0,\"\",D25/D13)","v":""},"","","","","",null,{"$f":"IF(K13=0,\"\",K25/K13)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C11-C12","v":0},{"$f":"D11-D12","v":0},0,0,0,0,0,null,{"$f":"K11-K12","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C24-C13","v":0},{"$f":"D24-D13","v":0},0,0,0,0,0,null,0,0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I25+O25","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B5","v":"1 - 7"},{"$f":"B6","v":"июля"}]
[]
[]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"8 - 14",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},{"$f":"H5","v":"Прочие на сайт"},"Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},{"$f":"M5","v":"Повторные продажи"},{"$f":"N5","v":"Прочие"},"Итого"]
[null,"июля",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C36:H36)","v":0},null,null,null,null,null,{"$f":"SUM(K36:N36)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C37:H37)","v":0},null,null,null,null,null,{"$f":"SUM(K37:N37)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C36=0,\"\",C37/C36)","v":""},{"$f":"IF(D36=0,\"\",D37/D36)","v":""},"","","","","",null,{"$f":"IF(K36=0,\"\",K37/K36)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C37=0,\"\",C38/C37)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C38=0,\"\",C39/C38)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C37=0,\"\",C39/C37)","v":""},{"$f":"IF(D37=0,\"\",D39/D37)","v":""},"","","","","",null,{"$f":"IF(K37=0,\"\",K39/K37)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C37=0,\"\",C42/C37)","v":""},{"$f":"IF(D37=0,\"\",D42/D37)","v":""},"","","","","",null,{"$f":"IF(K37=0,\"\",K42/K37)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C38=0,\"\",C42/C38)","v":""},{"$f":"IF(D38=0,\"\",D42/D38)","v":""},"","","","","",null,{"$f":"IF(K38=0,\"\",K42/K38)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C39=0,\"\",C42/C39)","v":""},{"$f":"IF(D39=0,\"\",D42/D39)","v":""},"","","","","",null,{"$f":"IF(K39=0,\"\",K42/K39)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C39=0,\"\",C40/C39)","v":""},{"$f":"IF(D39=0,\"\",D40/D39)","v":""},"","","","","",null,{"$f":"IF(K39=0,\"\",K40/K39)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C42=0,\"\",C54/C42)","v":""},{"$f":"IF(D42=0,\"\",D54/D42)","v":""},"","","","","",null,{"$f":"IF(K42=0,\"\",K54/K42)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C40-C41","v":0},{"$f":"D40-D41","v":0},0,0,0,0,0,null,{"$f":"K40-K41","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C53-C42","v":0},{"$f":"D53-D42","v":0},0,0,0,0,0,null,{"$f":"K53-K42","v":0},0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I54+O54-I59","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B34","v":"8 - 14"},{"$f":"B35","v":"июля"}]
[]
[]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"15 - 21",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},"Прочие на сайт","Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},"Повторные продажи","Прочие","Итого"]
[null,"июля",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C65:H65)","v":0},null,null,null,null,null,{"$f":"SUM(K65:N65)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C66:H66)","v":0},null,null,null,null,null,{"$f":"SUM(K66:N66)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C65=0,\"\",C66/C65)","v":""},{"$f":"IF(D65=0,\"\",D66/D65)","v":""},"","","","","",null,{"$f":"IF(K65=0,\"\",K66/K65)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C66=0,\"\",C67/C66)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C67=0,\"\",C68/C67)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C66=0,\"\",C68/C66)","v":""},{"$f":"IF(D66=0,\"\",D68/D66)","v":""},"","","","","",null,{"$f":"IF(K66=0,\"\",K68/K66)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C66=0,\"\",C71/C66)","v":""},{"$f":"IF(D66=0,\"\",D71/D66)","v":""},"","","","","",null,{"$f":"IF(K66=0,\"\",K71/K66)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C67=0,\"\",C71/C67)","v":""},{"$f":"IF(D67=0,\"\",D71/D67)","v":""},"","","","","",null,{"$f":"IF(K67=0,\"\",K71/K67)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C68=0,\"\",C71/C68)","v":""},{"$f":"IF(D68=0,\"\",D71/D68)","v":""},"","","","","",null,{"$f":"IF(K68=0,\"\",K71/K68)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C68=0,\"\",C69/C68)","v":""},{"$f":"IF(D68=0,\"\",D69/D68)","v":""},"","","","","",null,{"$f":"IF(K68=0,\"\",K69/K68)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C71=0,\"\",C83/C71)","v":""},{"$f":"IF(D71=0,\"\",D83/D71)","v":""},"","","","","",null,{"$f":"IF(K71=0,\"\",K83/K71)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C69-C70","v":0},{"$f":"D69-D70","v":0},0,0,0,0,0,null,{"$f":"K69-K70","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C82-C71","v":0},{"$f":"D82-D71","v":0},0,0,0,0,0,null,{"$f":"K82-K71","v":0},0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I83+O83-I88","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B63","v":"15 - 21"},{"$f":"B64","v":"июля"}]
[]
[]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"22 - 31",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},"Прочие на сайт","Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},"Повторные продажи","Прочие","Итого"]
[null,"июля",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C94:H94)","v":0},null,null,null,null,null,{"$f":"SUM(K94:N94)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C95:H95)","v":0},null,null,null,null,null,{"$f":"SUM(K95:N95)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C94=0,\"\",C95/C94)","v":""},{"$f":"IF(D94=0,\"\",D95/D94)","v":""},"","","","","",null,{"$f":"IF(K94=0,\"\",K95/K94)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C95=0,\"\",C96/C95)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C96=0,\"\",C97/C96)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C95=0,\"\",C97/C95)","v":""},{"$f":"IF(D95=0,\"\",D97/D95)","v":""},"","","","","",null,{"$f":"IF(K95=0,\"\",K97/K95)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C95=0,\"\",C100/C95)","v":""},{"$f":"IF(D95=0,\"\",D100/D95)","v":""},"","","","","",null,{"$f":"IF(K95=0,\"\",K100/K95)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C96=0,\"\",C100/C96)","v":""},{"$f":"IF(D96=0,\"\",D100/D96)","v":""},"","","","","",null,{"$f":"IF(K96=0,\"\",K100/K96)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C97=0,\"\",C100/C97)","v":""},{"$f":"IF(D97=0,\"\",D100/D97)","v":""},"","","","","",null,{"$f":"IF(K97=0,\"\",K100/K97)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C97=0,\"\",C98/C97)","v":""},{"$f":"IF(D97=0,\"\",D98/D97)","v":""},"","","","","",null,{"$f":"IF(K97=0,\"\",K98/K97)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C100=0,\"\",C112/C100)","v":""},{"$f":"IF(D100=0,\"\",D112/D100)","v":""},"","","","","",null,{"$f":"IF(K100=0,\"\",K112/K100)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C98-C99","v":0},{"$f":"D98-D99","v":0},0,0,0,0,0,null,{"$f":"K98-K99","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C111-C100","v":0},{"$f":"D111-D100","v":0},0,0,0,0,0,null,{"$f":"K111-K100","v":0},0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I112+O112-I117","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B92","v":"22 - 31"},{"$f":"B93","v":"июля"}]
[]
[]
[null,"ИТОГИ ЗА ИЮЛЬ"]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"ИЮЛЬ",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},"Прочие на сайт","Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},{"$f":"M5","v":"Повторные продажи"},{"$f":"N5","v":"Прочие"},"Итого"]
[null,null,null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",{"$f":"C7+C36+C65+C94","v":0},{"$f":"D7+D36+D65+D94","v":0},0,0,0,0,{"$f":"SUM(C124:H124)","v":0},null,{"$f":"K7+K36+K65+K94","v":0},{"$f":"L7+L36+L65+L94","v":0},0,0,{"$f":"SUM(K124:N124)","v":0}]
[null,"Заходы",{"$f":"IF((C8+C37+C66+C95)<C126,C126,C8+C37+C66+C95)","v":0},{"$f":"IF((D8+D37+D66+D95)<D126,D126,D8+D37+D66+D95)","v":0},0,0,0,0,{"$f":"SUM(C125:H125)","v":0},null,{"$f":"IF((K8+K37+K66+K95)<K126,K126,K8+K37+K66+K95)","v":0},{"$f":"IF((L8+L37+L66+L95)<L126,L126,L8+L37+L66+L95)","v":0},0,0,{"$f":"SUM(K125:N125)","v":0}]
[null,"Лиды",{"$f":"IF((C9+C38+C67+C96)<C127,C127,C9+C38+C67+C96)","v":0},{"$f":"IF((D9+D38+D67+D96)<D127,D127,D9+D38+D67+D96)","v":0},0,0,0,0,0,null,{"$f":"IF((K9+K38+K67+K96)<K127,K127,K9+K38+K67+K96)","v":0},0,0,0,0]
[null,"Продажи",{"$f":"C10+C39+C68+C97","v":0},0,0,0,0,0,0,null,{"$f":"K10+K39+K68+K97","v":0},0,0,0,0]
[null,"Выручка, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[null,"Себестоимость, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[null,"Затраты на рекламу, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[]
[null,"Показы - заходы",{"$f":"IF(C124=0,\"\",C125/C124)","v":""},{"$f":"IF(D124=0,\"\",D125/D124)","v":""},"","","","","",null,{"$f":"IF(K124=0,\"\",K125/K124)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C125=0,\"\",C126/C125)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C126=0,\"\",C127/C126)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C125=0,\"\",C127/C125)","v":""},{"$f":"IF(D125=0,\"\",D127/D125)","v":""},"","","","","",null,{"$f":"IF(K125=0,\"\",K127/K125)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C125=0,\"\",C130/C125)","v":""},{"$f":"IF(D125=0,\"\",D130/D125)","v":""},"","","","","",null,{"$f":"IF(K125=0,\"\",K130/K125)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C126=0,\"\",C130/C126)","v":""},{"$f":"IF(D126=0,\"\",D130/D126)","v":""},"","","","","",null,{"$f":"IF(K126=0,\"\",K130/K126)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C127=0,\"\",C130/C127)","v":""},{"$f":"IF(D127=0,\"\",D130/D127)","v":""},"","","","","",null,{"$f":"IF(K127=0,\"\",K130/K127)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C127=0,\"\",C128/C127)","v":""},{"$f":"IF(D127=0,\"\",D128/D127)","v":""},"","","","","",null,{"$f":"IF(K127=0,\"\",K128/K127)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C130=0,\"\",C142/C130)","v":""},{"$f":"IF(D130=0,\"\",D142/D130)","v":""},"","","","","",null,{"$f":"IF(K130=0,\"\",K142/K130)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C128-C129","v":0},{"$f":"D128-D129","v":0},0,0,0,0,0,null,{"$f":"K128-K129","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C141-C130","v":0},{"$f":"D141-D130","v":0},0,0,0,0,0,null,{"$f":"K141-K130","v":0},0,0,0,0]
[]
[null,"Прочие расходы за ИЮЛЬ"]
[]
[null,null,"Аренда","З/плата","Расходы 1","Расходы 2","Расходы 3","Расходы 4","Итого",null,"Чистая прибыль за",null,{"$f":"I142+O142-I147","v":0},null,"руб."]
[null,"Сумма затрат, руб.",null,null,null,null,null,null,{"$f":"SUM(C147:H147)","v":0},null,{"$f":"B122","v":"ИЮЛЬ"}]
[]
[]
[]
[]
[null,"Анализ деятельности"]
[]
[]
[null,"Расходы на рекламу:"]
[null,"Рекламный канал","Затраты в руб.","Затраты в %","Сколько прибыли принес",null,"Прибыль в %"]
[null,{"$f":"C122","v":"Поисковые системы"},{"$f":"C130","v":0},{"$f":"IF(C167=0,\"\",C157/C167)","v":""},{"$f":"C142","v":0},null,{"$f":"IF(E167=0,\"\",E157/E167)","v":""}]
[null,{"$f":"D123","v":"Директ"},{"$f":"D130","v":0},{"$f":"IF(C167=0,\"\",C158/C167)","v":""},{"$f":"D142","v":0},null,{"$f":"IF(E167=0,\"\",E158/E167)","v":""}]
[null,{"$f":"E123","v":"AdWords"},{"$f":"E130","v":0},{"$f":"IF(C167=0,\"\",C159/C167)","v":""},{"$f":"E142","v":0},null,{"$f":"IF(E167=0,\"\",E159/E167)","v":""}]
[null,{"$f":"F122","v":"Прямые заходы"},{"$f":"F130","v":0},{"$f":"IF(C167=0,\"\",C160/C167)","v":""},{"$f":"F142","v":0},null,{"$f":"IF(E167=0,\"\",E160/E167)","v":""}]
[null,{"$f":"G122","v":"C других сайтов"},{"$f":"G130","v":0},{"$f":"IF(C167=0,\"\",C161/C167)","v":""},{"$f":"G142","v":0},null,{"$f":"IF(E167=0,\"\",E161/E167)","v":""}]
[null,{"$f":"H122","v":"Прочие на сайт"},{"$f":"H130","v":0},{"$f":"IF(C167=0,\"\",C162/C167)","v":""},{"$f":"H142","v":0},null,{"$f":"IF(E167=0,\"\",E162/E167)","v":""}]
[null,{"$f":"K122","v":"Социальные сети"},{"$f":"K130","v":0},{"$f":"IF(C167=0,\"\",C163/C167)","v":""},{"$f":"K142","v":0},null,{"$f":"IF(E167=0,\"\",E163/E167)","v":""}]
[null,{"$f":"L122","v":"Доски объявлений"},{"$f":"L130","v":0},{"$f":"IF(C167=0,\"\",C164/C167)","v":""},{"$f":"L142","v":0},null,{"$f":"IF(E167=0,\"\",E164/E167)","v":""}]
[null,{"$f":"M122","v":"Повторные продажи"},{"$f":"M130","v":0},{"$f":"IF(C167=0,\"\",C165/C167)","v":""},{"$f":"M142","v":0},null,{"$f":"IF(E167=0,\"\",E165/E167)","v":""}]
[null,{"$f":"N122","v":"Прочие"},{"$f":"N130","v":0},{"$f":"IF(C167=0,\"\",C166/C167)","v":""},{"$f":"N142","v":0},null,{"$f":"IF(E167=0,\"\",E166/E167)","v":""}]
[null,"Итого:",{"$f":"SUM(C157:C166)","v":0},{"$f":"SUM(D157:D166)","v":0},{"$f":"SUM(E157:E166)","v":0},null,{"$f":"SUM(G157:G166)","v":0}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,"Чистая прибыль",{"$f":"I142+O142-I147","v":0}]
[null,"Вид расходов","Сумма в руб.","в %"]
[null,"Себестоимость",{"$f":"I129+O129","v":0},{"$f":"IF(C200=0,\"\",C192/C200)","v":""}]
[null,"Реклама",{"$f":"I130+O130","v":0},{"$f":"IF(C200=0,\"\",C193/C200)","v":""}]
[null,{"$f":"C146","v":"Аренда"},{"$f":"C147","v":0},{"$f":"IF(C200=0,\"\",C194/C200)","v":""}]
[null,{"$f":"D146","v":"З/плата"},{"$f":"D147","v":0},{"$f":"IF(C200=0,\"\",C195/C200)","v":""}]
[null,{"$f":"E146","v":"Расходы 1"},{"$f":"E147","v":0},{"$f":"IF(C200=0,\"\",C196/C200)","v":""}]
[null,{"$f":"F146","v":"Расходы 2"},{"$f":"F147","v":0},{"$f":"IF(C200=0,\"\",C197/C200)","v":""}]
[null,{"$f":"G146","v":"Расходы 3"},{"$f":"G147","v":0},{"$f":"IF(C200=0,\"\",C198/C200)","v":""}]
[null,{"$f":"H146","v":"Расходы 4"},{"$f":"H147","v":0},{"$f":"IF(C200=0,\"\",C199/C200)","v":""}]
[null,"Итого:",{"$f":"SUM(C192:C199)","v":0},{"$f":"SUM(D192:D199)","v":0}]
[]
[null,"Рентабельность деятельности:",null,{"$f":"IF(C200=0,\"\",(I142+O142-I147)/C200)","v":""}]
[null,"Рентабельность продаж:",null,{"$f":"IF((I128+O128)=0,\"\",(I142+O142-I147)/(I128+O128))","v":""}]
[]
[]
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[null,"Точка безубыточности:",null,null,"Точка безубыточности",null,null,null,null,{"$f":"C219","v":""}]
[]
[null,"В объеме продукции:",{"$f":"IF(C212=\"\",\"\",C214/(C212-C213))","v":""}]
[null,"В денежном выражении:",{"$f":"IF(C218=\"\",\"\",C212*C218)","v":""}]
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[null,null,null,null,null,null,"Воронка продаж"]
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[null,null,null,"Воронка продаж в этом месяце:",null,null,null,null,null,null,null,null,"Изменение показателей:"]
[null,null,null,null,null,null,null,"Что будет, если изменить:"]
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[null,null,null,"Выручка",null,null,null,null,null,null,null,null,"Выручка"]
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[null,"августа",null,"Директ","AdWords"]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C7:H7)","v":0},null,null,null,null,null,{"$f":"SUM(K7:N7)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C8:H8)","v":0},null,null,null,null,null,{"$f":"SUM(K8:N8)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
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[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
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[null,"Показы - заходы",{"$f":"IF(C7=0,\"\",C8/C7)","v":""},{"$f":"IF(D7=0,\"\",D8/D7)","v":""},"","","","","",null,{"$f":"IF(K7=0,\"\",K8/K7)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C8=0,\"\",C9/C8)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C9=0,\"\",C10/C9)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C8=0,\"\",C10/C8)","v":""},{"$f":"IF(D8=0,\"\",D10/D8)","v":""},"","","","","",null,{"$f":"IF(K8=0,\"\",K10/K8)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C8=0,\"\",C13/C8)","v":""},{"$f":"IF(D8=0,\"\",D13/D8)","v":""},"","","","","",null,{"$f":"IF(K8=0,\"\",K13/K8)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C9=0,\"\",C13/C9)","v":""},{"$f":"IF(D9=0,\"\",D13/D9)","v":""},"","","","","",null,{"$f":"IF(K9=0,\"\",K13/K9)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C10=0,\"\",C13/C10)","v":""},{"$f":"IF(D10=0,\"\",D13/D10)","v":""},"","","","","",null,{"$f":"IF(K10=0,\"\",K13/K10)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C10=0,\"\",C11/C10)","v":""},{"$f":"IF(D10=0,\"\",D11/D10)","v":""},"","","","","",null,{"$f":"IF(K10=0,\"\",K11/K10)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C13=0,\"\",C25/C13)","v":""},{"$f":"IF(D13=0,\"\",D25/D13)","v":""},"","","","","",null,{"$f":"IF(K13=0,\"\",K25/K13)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C11-C12","v":0},{"$f":"D11-D12","v":0},0,0,0,0,0,null,{"$f":"K11-K12","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C24-C13","v":0},{"$f":"D24-D13","v":0},0,0,0,0,0,null,0,0,0,0,0]
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[]
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[null,"августа",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C36:H36)","v":0},null,null,null,null,null,{"$f":"SUM(K36:N36)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C37:H37)","v":0},null,null,null,null,null,{"$f":"SUM(K37:N37)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C36=0,\"\",C37/C36)","v":""},{"$f":"IF(D36=0,\"\",D37/D36)","v":""},"","","","","",null,{"$f":"IF(K36=0,\"\",K37/K36)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C37=0,\"\",C38/C37)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C38=0,\"\",C39/C38)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C37=0,\"\",C39/C37)","v":""},{"$f":"IF(D37=0,\"\",D39/D37)","v":""},"","","","","",null,{"$f":"IF(K37=0,\"\",K39/K37)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C37=0,\"\",C42/C37)","v":""},{"$f":"IF(D37=0,\"\",D42/D37)","v":""},"","","","","",null,{"$f":"IF(K37=0,\"\",K42/K37)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C38=0,\"\",C42/C38)","v":""},{"$f":"IF(D38=0,\"\",D42/D38)","v":""},"","","","","",null,{"$f":"IF(K38=0,\"\",K42/K38)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C39=0,\"\",C42/C39)","v":""},{"$f":"IF(D39=0,\"\",D42/D39)","v":""},"","","","","",null,{"$f":"IF(K39=0,\"\",K42/K39)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C39=0,\"\",C40/C39)","v":""},{"$f":"IF(D39=0,\"\",D40/D39)","v":""},"","","","","",null,{"$f":"IF(K39=0,\"\",K40/K39)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C42=0,\"\",C54/C42)","v":""},{"$f":"IF(D42=0,\"\",D54/D42)","v":""},"","","","","",null,{"$f":"IF(K42=0,\"\",K54/K42)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C40-C41","v":0},{"$f":"D40-D41","v":0},0,0,0,0,0,null,{"$f":"K40-K41","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C53-C42","v":0},{"$f":"D53-D42","v":0},0,0,0,0,0,null,{"$f":"K53-K42","v":0},0,0,0,0]
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[]
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[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I54+O54-I59","v":0},null,"руб."]
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[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
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[null,"августа",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
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[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
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[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
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[null,"Заходы-продажи",{"$f":"IF(C66=0,\"\",C68/C66)","v":""},{"$f":"IF(D66=0,\"\",D68/D66)","v":""},"","","","","",null,{"$f":"IF(K66=0,\"\",K68/K66)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C66=0,\"\",C71/C66)","v":""},{"$f":"IF(D66=0,\"\",D71/D66)","v":""},"","","","","",null,{"$f":"IF(K66=0,\"\",K71/K66)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C67=0,\"\",C71/C67)","v":""},{"$f":"IF(D67=0,\"\",D71/D67)","v":""},"","","","","",null,{"$f":"IF(K67=0,\"\",K71/K67)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C68=0,\"\",C71/C68)","v":""},{"$f":"IF(D68=0,\"\",D71/D68)","v":""},"","","","","",null,{"$f":"IF(K68=0,\"\",K71/K68)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C68=0,\"\",C69/C68)","v":""},{"$f":"IF(D68=0,\"\",D69/D68)","v":""},"","","","","",null,{"$f":"IF(K68=0,\"\",K69/K68)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C71=0,\"\",C83/C71)","v":""},{"$f":"IF(D71=0,\"\",D83/D71)","v":""},"","","","","",null,{"$f":"IF(K71=0,\"\",K83/K71)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C69-C70","v":0},{"$f":"D69-D70","v":0},0,0,0,0,0,null,{"$f":"K69-K70","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C82-C71","v":0},{"$f":"D82-D71","v":0},0,0,0,0,0,null,{"$f":"K82-K71","v":0},0,0,0,0]
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[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I83+O83-I88","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B63","v":"15 - 21"},{"$f":"B64","v":"августа"}]
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[]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"22 - 31",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},"Прочие на сайт","Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},"Повторные продажи","Прочие","Итого"]
[null,"августа",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C94:H94)","v":0},null,null,null,null,null,{"$f":"SUM(K94:N94)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C95:H95)","v":0},null,null,null,null,null,{"$f":"SUM(K95:N95)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C94=0,\"\",C95/C94)","v":""},{"$f":"IF(D94=0,\"\",D95/D94)","v":""},"","","","","",null,{"$f":"IF(K94=0,\"\",K95/K94)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C95=0,\"\",C96/C95)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C96=0,\"\",C97/C96)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C95=0,\"\",C97/C95)","v":""},{"$f":"IF(D95=0,\"\",D97/D95)","v":""},"","","","","",null,{"$f":"IF(K95=0,\"\",K97/K95)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C95=0,\"\",C100/C95)","v":""},{"$f":"IF(D95=0,\"\",D100/D95)","v":""},"","","","","",null,{"$f":"IF(K95=0,\"\",K100/K95)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C96=0,\"\",C100/C96)","v":""},{"$f":"IF(D96=0,\"\",D100/D96)","v":""},"","","","","",null,{"$f":"IF(K96=0,\"\",K100/K96)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C97=0,\"\",C100/C97)","v":""},{"$f":"IF(D97=0,\"\",D100/D97)","v":""},"","","","","",null,{"$f":"IF(K97=0,\"\",K100/K97)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C97=0,\"\",C98/C97)","v":""},{"$f":"IF(D97=0,\"\",D98/D97)","v":""},"","","","","",null,{"$f":"IF(K97=0,\"\",K98/K97)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C100=0,\"\",C112/C100)","v":""},{"$f":"IF(D100=0,\"\",D112/D100)","v":""},"","","","","",null,{"$f":"IF(K100=0,\"\",K112/K100)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C98-C99","v":0},{"$f":"D98-D99","v":0},0,0,0,0,0,null,{"$f":"K98-K99","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C111-C100","v":0},{"$f":"D111-D100","v":0},0,0,0,0,0,null,{"$f":"K111-K100","v":0},0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I112+O112-I117","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B92","v":"22 - 31"},{"$f":"B93","v":"августа"}]
[]
[]
[null,"ИТОГИ ЗА АВГУСТ"]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"АВГУСТ",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},"Прочие на сайт","Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},{"$f":"M5","v":"Повторные продажи"},{"$f":"N5","v":"Прочие"},"Итого"]
[null,null,null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",{"$f":"C7+C36+C65+C94","v":0},{"$f":"D7+D36+D65+D94","v":0},0,0,0,0,{"$f":"SUM(C124:H124)","v":0},null,{"$f":"K7+K36+K65+K94","v":0},{"$f":"L7+L36+L65+L94","v":0},0,0,{"$f":"SUM(K124:N124)","v":0}]
[null,"Заходы",{"$f":"IF((C8+C37+C66+C95)<C126,C126,C8+C37+C66+C95)","v":0},{"$f":"IF((D8+D37+D66+D95)<D126,D126,D8+D37+D66+D95)","v":0},0,0,0,0,{"$f":"SUM(C125:H125)","v":0},null,{"$f":"IF((K8+K37+K66+K95)<K126,K126,K8+K37+K66+K95)","v":0},{"$f":"IF((L8+L37+L66+L95)<L126,L126,L8+L37+L66+L95)","v":0},0,0,{"$f":"SUM(K125:N125)","v":0}]
[null,"Лиды",{"$f":"IF((C9+C38+C67+C96)<C127,C127,C9+C38+C67+C96)","v":0},{"$f":"IF((D9+D38+D67+D96)<D127,D127,D9+D38+D67+D96)","v":0},0,0,0,0,0,null,{"$f":"IF((K9+K38+K67+K96)<K127,K127,K9+K38+K67+K96)","v":0},0,0,0,0]
[null,"Продажи",{"$f":"C10+C39+C68+C97","v":0},0,0,0,0,0,0,null,{"$f":"K10+K39+K68+K97","v":0},0,0,0,0]
[null,"Выручка, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[null,"Себестоимость, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[null,"Затраты на рекламу, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[]
[null,"Показы - заходы",{"$f":"IF(C124=0,\"\",C125/C124)","v":""},{"$f":"IF(D124=0,\"\",D125/D124)","v":""},"","","","","",null,{"$f":"IF(K124=0,\"\",K125/K124)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C125=0,\"\",C126/C125)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C126=0,\"\",C127/C126)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C125=0,\"\",C127/C125)","v":""},{"$f":"IF(D125=0,\"\",D127/D125)","v":""},"","","","","",null,{"$f":"IF(K125=0,\"\",K127/K125)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C125=0,\"\",C130/C125)","v":""},{"$f":"IF(D125=0,\"\",D130/D125)","v":""},"","","","","",null,{"$f":"IF(K125=0,\"\",K130/K125)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C126=0,\"\",C130/C126)","v":""},{"$f":"IF(D126=0,\"\",D130/D126)","v":""},"","","","","",null,{"$f":"IF(K126=0,\"\",K130/K126)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C127=0,\"\",C130/C127)","v":""},{"$f":"IF(D127=0,\"\",D130/D127)","v":""},"","","","","",null,{"$f":"IF(K127=0,\"\",K130/K127)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C127=0,\"\",C128/C127)","v":""},{"$f":"IF(D127=0,\"\",D128/D127)","v":""},"","","","","",null,{"$f":"IF(K127=0,\"\",K128/K127)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C130=0,\"\",C142/C130)","v":""},{"$f":"IF(D130=0,\"\",D142/D130)","v":""},"","","","","",null,{"$f":"IF(K130=0,\"\",K142/K130)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C128-C129","v":0},{"$f":"D128-D129","v":0},0,0,0,0,0,null,{"$f":"K128-K129","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C141-C130","v":0},{"$f":"D141-D130","v":0},0,0,0,0,0,null,{"$f":"K141-K130","v":0},0,0,0,0]
[]
[null,"Прочие расходы за АВГУСТ"]
[]
[null,null,"Аренда","З/плата","Расходы 1","Расходы 2","Расходы 3","Расходы 4","Итого",null,"Чистая прибыль за",null,{"$f":"I142+O142-I147","v":0},null,"руб."]
[null,"Сумма затрат, руб.",null,null,null,null,null,null,{"$f":"SUM(C147:H147)","v":0},null,{"$f":"B122","v":"АВГУСТ"}]
[]
[]
[]
[]
[null,"Анализ деятельности"]
[]
[]
[null,"Расходы на рекламу:"]
[null,"Рекламный канал","Затраты в руб.","Затраты в %","Сколько прибыли принес",null,"Прибыль в %"]
[null,{"$f":"C122","v":"Поисковые системы"},{"$f":"C130","v":0},{"$f":"IF(C167=0,\"\",C157/C167)","v":""},{"$f":"C142","v":0},null,{"$f":"IF(E167=0,\"\",E157/E167)","v":""}]
[null,{"$f":"D123","v":"Директ"},{"$f":"D130","v":0},{"$f":"IF(C167=0,\"\",C158/C167)","v":""},{"$f":"D142","v":0},null,{"$f":"IF(E167=0,\"\",E158/E167)","v":""}]
[null,{"$f":"E123","v":"AdWords"},{"$f":"E130","v":0},{"$f":"IF(C167=0,\"\",C159/C167)","v":""},{"$f":"E142","v":0},null,{"$f":"IF(E167=0,\"\",E159/E167)","v":""}]
[null,{"$f":"F122","v":"Прямые заходы"},{"$f":"F130","v":0},{"$f":"IF(C167=0,\"\",C160/C167)","v":""},{"$f":"F142","v":0},null,{"$f":"IF(E167=0,\"\",E160/E167)","v":""}]
[null,{"$f":"G122","v":"C других сайтов"},{"$f":"G130","v":0},{"$f":"IF(C167=0,\"\",C161/C167)","v":""},{"$f":"G142","v":0},null,{"$f":"IF(E167=0,\"\",E161/E167)","v":""}]
[null,{"$f":"H122","v":"Прочие на сайт"},{"$f":"H130","v":0},{"$f":"IF(C167=0,\"\",C162/C167)","v":""},{"$f":"H142","v":0},null,{"$f":"IF(E167=0,\"\",E162/E167)","v":""}]
[null,{"$f":"K122","v":"Социальные сети"},{"$f":"K130","v":0},{"$f":"IF(C167=0,\"\",C163/C167)","v":""},{"$f":"K142","v":0},null,{"$f":"IF(E167=0,\"\",E163/E167)","v":""}]
[null,{"$f":"L122","v":"Доски объявлений"},{"$f":"L130","v":0},{"$f":"IF(C167=0,\"\",C164/C167)","v":""},{"$f":"L142","v":0},null,{"$f":"IF(E167=0,\"\",E164/E167)","v":""}]
[null,{"$f":"M122","v":"Повторные продажи"},{"$f":"M130","v":0},{"$f":"IF(C167=0,\"\",C165/C167)","v":""},{"$f":"M142","v":0},null,{"$f":"IF(E167=0,\"\",E165/E167)","v":""}]
[null,{"$f":"N122","v":"Прочие"},{"$f":"N130","v":0},{"$f":"IF(C167=0,\"\",C166/C167)","v":""},{"$f":"N142","v":0},null,{"$f":"IF(E167=0,\"\",E166/E167)","v":""}]
[null,"Итого:",{"$f":"SUM(C157:C166)","v":0},{"$f":"SUM(D157:D166)","v":0},{"$f":"SUM(E157:E166)","v":0},null,{"$f":"SUM(G157:G166)","v":0}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,"Чистая прибыль",{"$f":"I142+O142-I147","v":0}]
[null,"Вид расходов","Сумма в руб.","в %"]
[null,"Себестоимость",{"$f":"I129+O129","v":0},{"$f":"IF(C200=0,\"\",C192/C200)","v":""}]
[null,"Реклама",{"$f":"I130+O130","v":0},{"$f":"IF(C200=0,\"\",C193/C200)","v":""}]
[null,{"$f":"C146","v":"Аренда"},{"$f":"C147","v":0},{"$f":"IF(C200=0,\"\",C194/C200)","v":""}]
[null,{"$f":"D146","v":"З/плата"},{"$f":"D147","v":0},{"$f":"IF(C200=0,\"\",C195/C200)","v":""}]
[null,{"$f":"E146","v":"Расходы 1"},{"$f":"E147","v":0},{"$f":"IF(C200=0,\"\",C196/C200)","v":""}]
[null,{"$f":"F146","v":"Расходы 2"},{"$f":"F147","v":0},{"$f":"IF(C200=0,\"\",C197/C200)","v":""}]
[null,{"$f":"G146","v":"Расходы 3"},{"$f":"G147","v":0},{"$f":"IF(C200=0,\"\",C198/C200)","v":""}]
[null,{"$f":"H146","v":"Расходы 4"},{"$f":"H147","v":0},{"$f":"IF(C200=0,\"\",C199/C200)","v":""}]
[null,"Итого:",{"$f":"SUM(C192:C199)","v":0},{"$f":"SUM(D192:D199)","v":0}]
[]
[null,"Рентабельность деятельности:",null,{"$f":"IF(C200=0,\"\",(I142+O142-I147)/C200)","v":""}]
[null,"Рентабельность продаж:",null,{"$f":"IF((I128+O128)=0,\"\",(I142+O142-I147)/(I128+O128))","v":""}]
[]
[]
[null,{"$f":"IF(C200=0,\"\",CONCATENATE(\"Организация имеет \",ROUND(D202,2),\" руб. чистой прибыли с каждого рубля, затраченного на производство и реализацию продукции.\"))","v":""}]
[null,{"$f":"IF((I128+O128)=0,\"\",CONCATENATE(\"Организация имеет \",ROUND(D203,2),\" руб. чистой прибыли с рубля продаж.\"))","v":""}]
[]
[null,"Точка безубыточности"]
[]
[]
[null,"Средний чек",{"$f":"IF((I127+O127)=0,\"\",(I128+O128)/(I127+O127))","v":""},null,"объем",1,{"$f":"IF(C218/4<1,C218/4+1,C218/4)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218/2<1,C218/2+1,C218/2)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218/1.33<1,C218/1.33+1,C218/1.33)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218<1,C218+1,C218)","v":""},{"$f":"IF(C218*1.25<1,C218*1.25+1,C218*1.25)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*1.5<1,C218*1.5+1,C218*1.5)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*1.75<1,C218*1.75+1,C218*1.75)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*2<1,C218*2+1,C218*2)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*2.25<1,C218*2.25+1,C218*2.25)","v":{"$error":"#VALUE!"}}]
[null,"Средняя себестоимость",{"$f":"IF((I127+O127)=0,\"\",(I129+O129)/(I127+O127))","v":""},null,"Выручка",{"$f":"F212*C212","v":{"$error":"#VALUE!"}},{"$f":"G212*C212","v":{"$error":"#VALUE!"}},{"$f":"H212*C212","v":{"$error":"#VALUE!"}},{"$f":"I212*C212","v":{"$error":"#VALUE!"}},{"$f":"J212*C212","v":{"$error":"#VALUE!"}},{"$f":"K212*C212","v":{"$error":"#VALUE!"}},{"$f":"L212*C212","v":{"$error":"#VALUE!"}},{"$f":"M212*C212","v":{"$error":"#VALUE!"}},{"$f":"N212*C212","v":{"$error":"#VALUE!"}},{"$f":"O212*C212","v":{"$error":"#VALUE!"}}]
[null,"Постоянные затраты",{"$f":"I147+I130+O130","v":0},null,"Переменные затраты",{"$f":"F212*C213","v":{"$error":"#VALUE!"}},{"$f":"G212*C213","v":{"$error":"#VALUE!"}},{"$f":"H212*C213","v":{"$error":"#VALUE!"}},{"$f":"I212*C213","v":{"$error":"#VALUE!"}},{"$f":"J212*C213","v":{"$error":"#VALUE!"}},{"$f":"K212*C213","v":{"$error":"#VALUE!"}},{"$f":"L212*C213","v":{"$error":"#VALUE!"}},{"$f":"M212*C213","v":{"$error":"#VALUE!"}},{"$f":"N212*C213","v":{"$error":"#VALUE!"}},{"$f":"O212*C213","v":{"$error":"#VALUE!"}}]
[null,null,null,null,"Общие затраты",{"$f":"F214+C214","v":{"$error":"#VALUE!"}},{"$f":"G214+C214","v":{"$error":"#VALUE!"}},{"$f":"H214+C214","v":{"$error":"#VALUE!"}},{"$f":"I214+C214","v":{"$error":"#VALUE!"}},{"$f":"J214+C214","v":{"$error":"#VALUE!"}},{"$f":"K214+C214","v":{"$error":"#VALUE!"}},{"$f":"L214+C214","v":{"$error":"#VALUE!"}},{"$f":"M214+C214","v":{"$error":"#VALUE!"}},{"$f":"N214+C214","v":{"$error":"#VALUE!"}},{"$f":"O214+C214","v":{"$error":"#VALUE!"}}]
[null,"Точка безубыточности:",null,null,"Точка безубыточности",null,null,null,null,{"$f":"C219","v":""}]
[]
[null,"В объеме продукции:",{"$f":"IF(C212=\"\",\"\",C214/(C212-C213))","v":""}]
[null,"В денежном выражении:",{"$f":"IF(C218=\"\",\"\",C212*C218)","v":""}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,null,null,null,null,null,"Воронка продаж"]
[]
[]
[null,null,null,"Воронка продаж в этом месяце:",null,null,null,null,null,null,null,null,"Изменение показателей:"]
[null,null,null,null,null,null,null,"Что будет, если изменить:"]
[]
[null,null,null,"Заходы",null,null,null,"количество заходов",null,null,null,null,"Заходы"]
[null,null,null,{"$f":"I125+O125","v":0},null,null,null,null,null,null,null,null,{"$f":"H237","v":0}]
[null,null,null,null,null,{"$f":"IF(D236=0,0,D239/D236)","v":0},null,{"$f":"D236","v":0},null,null,null,null,null,null,{"$f":"H241","v":0}]
[null,null,null,"Лиды",null,null,null,null,null,null,null,null,"Лиды"]
[null,{"$f":"IF(D236=0,0,D242/D236)","v":0},null,{"$f":"I126+O126","v":0},null,null,null,"конверсию Заходы - Лиды",null,null,{"$f":"IF(M236=0,0,M242/M236)","v":0},null,{"$f":"ROUND(M236*O237,0)","v":0}]
[null,null,null,null,null,{"$f":"IF(D239=0,0,D242/D239)","v":0},null,null,null,null,null,null,null,null,{"$f":"H245","v":0}]
[null,null,null,"Продажи",null,null,null,{"$f":"F237","v":0},null,null,null,null,"Продажи"]
[null,null,null,{"$f":"I127+O127","v":0},null,null,null,null,null,null,null,null,{"$f":"ROUND(M239*O240,0)","v":0}]
[null,null,null,null,null,null,null,"конверсию Лиды - Продажи"]
[null,null,null,"Выручка",null,null,null,null,null,null,null,null,"Выручка"]
[null,null,null,{"$f":"I128+O128","v":0},null,null,null,{"$f":"F240","v":0},null,null,null,null,{"$f":"IF(C212=\"\",0,M242*C212)","v":0}]

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[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
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[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
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[null,"Прибыль, руб.",{"$f":"C11-C12","v":0},{"$f":"D11-D12","v":0},0,0,0,0,0,null,{"$f":"K11-K12","v":0},0,0,0,0]
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[null,"сентября",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
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[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
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[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
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[null,"Прибыль, руб.",{"$f":"C40-C41","v":0},{"$f":"D40-D41","v":0},0,0,0,0,0,null,{"$f":"K40-K41","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C53-C42","v":0},{"$f":"D53-D42","v":0},0,0,0,0,0,null,{"$f":"K53-K42","v":0},0,0,0,0]
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[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
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[null,"сентября",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
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[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
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[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
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[null,"Заходы - лиды",{"$f":"IF(C66=0,\"\",C67/C66)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C67=0,\"\",C68/C67)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C66=0,\"\",C68/C66)","v":""},{"$f":"IF(D66=0,\"\",D68/D66)","v":""},"","","","","",null,{"$f":"IF(K66=0,\"\",K68/K66)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C66=0,\"\",C71/C66)","v":""},{"$f":"IF(D66=0,\"\",D71/D66)","v":""},"","","","","",null,{"$f":"IF(K66=0,\"\",K71/K66)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C67=0,\"\",C71/C67)","v":""},{"$f":"IF(D67=0,\"\",D71/D67)","v":""},"","","","","",null,{"$f":"IF(K67=0,\"\",K71/K67)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C68=0,\"\",C71/C68)","v":""},{"$f":"IF(D68=0,\"\",D71/D68)","v":""},"","","","","",null,{"$f":"IF(K68=0,\"\",K71/K68)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C68=0,\"\",C69/C68)","v":""},{"$f":"IF(D68=0,\"\",D69/D68)","v":""},"","","","","",null,{"$f":"IF(K68=0,\"\",K69/K68)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C71=0,\"\",C83/C71)","v":""},{"$f":"IF(D71=0,\"\",D83/D71)","v":""},"","","","","",null,{"$f":"IF(K71=0,\"\",K83/K71)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C69-C70","v":0},{"$f":"D69-D70","v":0},0,0,0,0,0,null,{"$f":"K69-K70","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C82-C71","v":0},{"$f":"D82-D71","v":0},0,0,0,0,0,null,{"$f":"K82-K71","v":0},0,0,0,0]
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[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I83+O83-I88","v":0},null,"руб."]
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[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
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[null,"сентября",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C94:H94)","v":0},null,null,null,null,null,{"$f":"SUM(K94:N94)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C95:H95)","v":0},null,null,null,null,null,{"$f":"SUM(K95:N95)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
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[null,"Показы - заходы",{"$f":"IF(C94=0,\"\",C95/C94)","v":""},{"$f":"IF(D94=0,\"\",D95/D94)","v":""},"","","","","",null,{"$f":"IF(K94=0,\"\",K95/K94)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C95=0,\"\",C96/C95)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C96=0,\"\",C97/C96)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C95=0,\"\",C97/C95)","v":""},{"$f":"IF(D95=0,\"\",D97/D95)","v":""},"","","","","",null,{"$f":"IF(K95=0,\"\",K97/K95)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C95=0,\"\",C100/C95)","v":""},{"$f":"IF(D95=0,\"\",D100/D95)","v":""},"","","","","",null,{"$f":"IF(K95=0,\"\",K100/K95)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C96=0,\"\",C100/C96)","v":""},{"$f":"IF(D96=0,\"\",D100/D96)","v":""},"","","","","",null,{"$f":"IF(K96=0,\"\",K100/K96)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C97=0,\"\",C100/C97)","v":""},{"$f":"IF(D97=0,\"\",D100/D97)","v":""},"","","","","",null,{"$f":"IF(K97=0,\"\",K100/K97)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C97=0,\"\",C98/C97)","v":""},{"$f":"IF(D97=0,\"\",D98/D97)","v":""},"","","","","",null,{"$f":"IF(K97=0,\"\",K98/K97)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C100=0,\"\",C112/C100)","v":""},{"$f":"IF(D100=0,\"\",D112/D100)","v":""},"","","","","",null,{"$f":"IF(K100=0,\"\",K112/K100)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C98-C99","v":0},{"$f":"D98-D99","v":0},0,0,0,0,0,null,{"$f":"K98-K99","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C111-C100","v":0},{"$f":"D111-D100","v":0},0,0,0,0,0,null,{"$f":"K111-K100","v":0},0,0,0,0]
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[]
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[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I112+O112-I117","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B92","v":"22 - 30"},{"$f":"B93","v":"сентября"}]
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[null,"ИТОГИ ЗА СЕНТЯБРЬ"]
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[null,null,null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",{"$f":"C7+C36+C65+C94","v":0},{"$f":"D7+D36+D65+D94","v":0},0,0,0,0,{"$f":"SUM(C124:H124)","v":0},null,{"$f":"K7+K36+K65+K94","v":0},{"$f":"L7+L36+L65+L94","v":0},0,0,{"$f":"SUM(K124:N124)","v":0}]
[null,"Заходы",{"$f":"IF((C8+C37+C66+C95)<C126,C126,C8+C37+C66+C95)","v":0},{"$f":"IF((D8+D37+D66+D95)<D126,D126,D8+D37+D66+D95)","v":0},0,0,0,0,{"$f":"SUM(C125:H125)","v":0},null,{"$f":"IF((K8+K37+K66+K95)<K126,K126,K8+K37+K66+K95)","v":0},{"$f":"IF((L8+L37+L66+L95)<L126,L126,L8+L37+L66+L95)","v":0},0,0,{"$f":"SUM(K125:N125)","v":0}]
[null,"Лиды",{"$f":"IF((C9+C38+C67+C96)<C127,C127,C9+C38+C67+C96)","v":0},{"$f":"IF((D9+D38+D67+D96)<D127,D127,D9+D38+D67+D96)","v":0},0,0,0,0,0,null,{"$f":"IF((K9+K38+K67+K96)<K127,K127,K9+K38+K67+K96)","v":0},0,0,0,0]
[null,"Продажи",{"$f":"C10+C39+C68+C97","v":0},0,0,0,0,0,0,null,{"$f":"K10+K39+K68+K97","v":0},0,0,0,0]
[null,"Выручка, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[null,"Себестоимость, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[null,"Затраты на рекламу, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[]
[null,"Показы - заходы",{"$f":"IF(C124=0,\"\",C125/C124)","v":""},{"$f":"IF(D124=0,\"\",D125/D124)","v":""},"","","","","",null,{"$f":"IF(K124=0,\"\",K125/K124)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C125=0,\"\",C126/C125)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C126=0,\"\",C127/C126)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C125=0,\"\",C127/C125)","v":""},{"$f":"IF(D125=0,\"\",D127/D125)","v":""},"","","","","",null,{"$f":"IF(K125=0,\"\",K127/K125)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C125=0,\"\",C130/C125)","v":""},{"$f":"IF(D125=0,\"\",D130/D125)","v":""},"","","","","",null,{"$f":"IF(K125=0,\"\",K130/K125)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C126=0,\"\",C130/C126)","v":""},{"$f":"IF(D126=0,\"\",D130/D126)","v":""},"","","","","",null,{"$f":"IF(K126=0,\"\",K130/K126)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C127=0,\"\",C130/C127)","v":""},{"$f":"IF(D127=0,\"\",D130/D127)","v":""},"","","","","",null,{"$f":"IF(K127=0,\"\",K130/K127)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C127=0,\"\",C128/C127)","v":""},{"$f":"IF(D127=0,\"\",D128/D127)","v":""},"","","","","",null,{"$f":"IF(K127=0,\"\",K128/K127)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C130=0,\"\",C142/C130)","v":""},{"$f":"IF(D130=0,\"\",D142/D130)","v":""},"","","","","",null,{"$f":"IF(K130=0,\"\",K142/K130)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C128-C129","v":0},{"$f":"D128-D129","v":0},0,0,0,0,0,null,{"$f":"K128-K129","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C141-C130","v":0},{"$f":"D141-D130","v":0},0,0,0,0,0,null,{"$f":"K141-K130","v":0},0,0,0,0]
[]
[null,"Прочие расходы за СЕНТЯБРЬ"]
[]
[null,null,"Аренда","З/плата","Расходы 1","Расходы 2","Расходы 3","Расходы 4","Итого",null,"Чистая прибыль за",null,{"$f":"I142+O142-I147","v":0},null,"руб."]
[null,"Сумма затрат, руб.",null,null,null,null,null,null,{"$f":"SUM(C147:H147)","v":0},null,{"$f":"B122","v":"СЕНТЯБРЬ"}]
[]
[]
[]
[]
[null,"Анализ деятельности"]
[]
[]
[null,"Расходы на рекламу:"]
[null,"Рекламный канал","Затраты в руб.","Затраты в %","Сколько прибыли принес",null,"Прибыль в %"]
[null,{"$f":"C122","v":"Поисковые системы"},{"$f":"C130","v":0},{"$f":"IF(C167=0,\"\",C157/C167)","v":""},{"$f":"C142","v":0},null,{"$f":"IF(E167=0,\"\",E157/E167)","v":""}]
[null,{"$f":"D123","v":"Директ"},{"$f":"D130","v":0},{"$f":"IF(C167=0,\"\",C158/C167)","v":""},{"$f":"D142","v":0},null,{"$f":"IF(E167=0,\"\",E158/E167)","v":""}]
[null,{"$f":"E123","v":"AdWords"},{"$f":"E130","v":0},{"$f":"IF(C167=0,\"\",C159/C167)","v":""},{"$f":"E142","v":0},null,{"$f":"IF(E167=0,\"\",E159/E167)","v":""}]
[null,{"$f":"F122","v":"Прямые заходы"},{"$f":"F130","v":0},{"$f":"IF(C167=0,\"\",C160/C167)","v":""},{"$f":"F142","v":0},null,{"$f":"IF(E167=0,\"\",E160/E167)","v":""}]
[null,{"$f":"G122","v":"C других сайтов"},{"$f":"G130","v":0},{"$f":"IF(C167=0,\"\",C161/C167)","v":""},{"$f":"G142","v":0},null,{"$f":"IF(E167=0,\"\",E161/E167)","v":""}]
[null,{"$f":"H122","v":"Прочие на сайт"},{"$f":"H130","v":0},{"$f":"IF(C167=0,\"\",C162/C167)","v":""},{"$f":"H142","v":0},null,{"$f":"IF(E167=0,\"\",E162/E167)","v":""}]
[null,{"$f":"K122","v":"Социальные сети"},{"$f":"K130","v":0},{"$f":"IF(C167=0,\"\",C163/C167)","v":""},{"$f":"K142","v":0},null,{"$f":"IF(E167=0,\"\",E163/E167)","v":""}]
[null,{"$f":"L122","v":"Доски объявлений"},{"$f":"L130","v":0},{"$f":"IF(C167=0,\"\",C164/C167)","v":""},{"$f":"L142","v":0},null,{"$f":"IF(E167=0,\"\",E164/E167)","v":""}]
[null,{"$f":"M122","v":"Повторные продажи"},{"$f":"M130","v":0},{"$f":"IF(C167=0,\"\",C165/C167)","v":""},{"$f":"M142","v":0},null,{"$f":"IF(E167=0,\"\",E165/E167)","v":""}]
[null,{"$f":"N122","v":"Прочие"},{"$f":"N130","v":0},{"$f":"IF(C167=0,\"\",C166/C167)","v":""},{"$f":"N142","v":0},null,{"$f":"IF(E167=0,\"\",E166/E167)","v":""}]
[null,"Итого:",{"$f":"SUM(C157:C166)","v":0},{"$f":"SUM(D157:D166)","v":0},{"$f":"SUM(E157:E166)","v":0},null,{"$f":"SUM(G157:G166)","v":0}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,"Чистая прибыль",{"$f":"I142+O142-I147","v":0}]
[null,"Вид расходов","Сумма в руб.","в %"]
[null,"Себестоимость",{"$f":"I129+O129","v":0},{"$f":"IF(C200=0,\"\",C192/C200)","v":""}]
[null,"Реклама",{"$f":"I130+O130","v":0},{"$f":"IF(C200=0,\"\",C193/C200)","v":""}]
[null,{"$f":"C146","v":"Аренда"},{"$f":"C147","v":0},{"$f":"IF(C200=0,\"\",C194/C200)","v":""}]
[null,{"$f":"D146","v":"З/плата"},{"$f":"D147","v":0},{"$f":"IF(C200=0,\"\",C195/C200)","v":""}]
[null,{"$f":"E146","v":"Расходы 1"},{"$f":"E147","v":0},{"$f":"IF(C200=0,\"\",C196/C200)","v":""}]
[null,{"$f":"F146","v":"Расходы 2"},{"$f":"F147","v":0},{"$f":"IF(C200=0,\"\",C197/C200)","v":""}]
[null,{"$f":"G146","v":"Расходы 3"},{"$f":"G147","v":0},{"$f":"IF(C200=0,\"\",C198/C200)","v":""}]
[null,{"$f":"H146","v":"Расходы 4"},{"$f":"H147","v":0},{"$f":"IF(C200=0,\"\",C199/C200)","v":""}]
[null,"Итого:",{"$f":"SUM(C192:C199)","v":0},{"$f":"SUM(D192:D199)","v":0}]
[]
[null,"Рентабельность деятельности:",null,{"$f":"IF(C200=0,\"\",(I142+O142-I147)/C200)","v":""}]
[null,"Рентабельность продаж:",null,{"$f":"IF((I128+O128)=0,\"\",(I142+O142-I147)/(I128+O128))","v":""}]
[]
[]
[null,{"$f":"IF(C200=0,\"\",CONCATENATE(\"Организация имеет \",ROUND(D202,2),\" руб. чистой прибыли с каждого рубля, затраченного на производство и реализацию продукции.\"))","v":""}]
[null,{"$f":"IF((I128+O128)=0,\"\",CONCATENATE(\"Организация имеет \",ROUND(D203,2),\" руб. чистой прибыли с рубля продаж.\"))","v":""}]
[]
[null,"Точка безубыточности"]
[]
[]
[null,"Средний чек",{"$f":"IF((I127+O127)=0,\"\",(I128+O128)/(I127+O127))","v":""},null,"объем",1,{"$f":"IF(C218/4<1,C218/4+1,C218/4)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218/2<1,C218/2+1,C218/2)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218/1.33<1,C218/1.33+1,C218/1.33)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218<1,C218+1,C218)","v":""},{"$f":"IF(C218*1.25<1,C218*1.25+1,C218*1.25)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*1.5<1,C218*1.5+1,C218*1.5)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*1.75<1,C218*1.75+1,C218*1.75)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*2<1,C218*2+1,C218*2)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*2.25<1,C218*2.25+1,C218*2.25)","v":{"$error":"#VALUE!"}}]
[null,"Средняя себестоимость",{"$f":"IF((I127+O127)=0,\"\",(I129+O129)/(I127+O127))","v":""},null,"Выручка",{"$f":"F212*C212","v":{"$error":"#VALUE!"}},{"$f":"G212*C212","v":{"$error":"#VALUE!"}},{"$f":"H212*C212","v":{"$error":"#VALUE!"}},{"$f":"I212*C212","v":{"$error":"#VALUE!"}},{"$f":"J212*C212","v":{"$error":"#VALUE!"}},{"$f":"K212*C212","v":{"$error":"#VALUE!"}},{"$f":"L212*C212","v":{"$error":"#VALUE!"}},{"$f":"M212*C212","v":{"$error":"#VALUE!"}},{"$f":"N212*C212","v":{"$error":"#VALUE!"}},{"$f":"O212*C212","v":{"$error":"#VALUE!"}}]
[null,"Постоянные затраты",{"$f":"I147+I130+O130","v":0},null,"Переменные затраты",{"$f":"F212*C213","v":{"$error":"#VALUE!"}},{"$f":"G212*C213","v":{"$error":"#VALUE!"}},{"$f":"H212*C213","v":{"$error":"#VALUE!"}},{"$f":"I212*C213","v":{"$error":"#VALUE!"}},{"$f":"J212*C213","v":{"$error":"#VALUE!"}},{"$f":"K212*C213","v":{"$error":"#VALUE!"}},{"$f":"L212*C213","v":{"$error":"#VALUE!"}},{"$f":"M212*C213","v":{"$error":"#VALUE!"}},{"$f":"N212*C213","v":{"$error":"#VALUE!"}},{"$f":"O212*C213","v":{"$error":"#VALUE!"}}]
[null,null,null,null,"Общие затраты",{"$f":"F214+C214","v":{"$error":"#VALUE!"}},{"$f":"G214+C214","v":{"$error":"#VALUE!"}},{"$f":"H214+C214","v":{"$error":"#VALUE!"}},{"$f":"I214+C214","v":{"$error":"#VALUE!"}},{"$f":"J214+C214","v":{"$error":"#VALUE!"}},{"$f":"K214+C214","v":{"$error":"#VALUE!"}},{"$f":"L214+C214","v":{"$error":"#VALUE!"}},{"$f":"M214+C214","v":{"$error":"#VALUE!"}},{"$f":"N214+C214","v":{"$error":"#VALUE!"}},{"$f":"O214+C214","v":{"$error":"#VALUE!"}}]
[null,"Точка безубыточности:",null,null,"Точка безубыточности",null,null,null,null,{"$f":"C219","v":""}]
[]
[null,"В объеме продукции:",{"$f":"IF(C212=\"\",\"\",C214/(C212-C213))","v":""}]
[null,"В денежном выражении:",{"$f":"IF(C218=\"\",\"\",C212*C218)","v":""}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,null,null,null,null,null,"Воронка продаж"]
[]
[]
[null,null,null,"Воронка продаж в этом месяце:",null,null,null,null,null,null,null,null,"Изменение показателей:"]
[null,null,null,null,null,null,null,"Что будет, если изменить:"]
[]
[null,null,null,"Заходы",null,null,null,"количество заходов",null,null,null,null,"Заходы"]
[null,null,null,{"$f":"I125+O125","v":0},null,null,null,null,null,null,null,null,{"$f":"H237","v":0}]
[null,null,null,null,null,{"$f":"IF(D236=0,0,D239/D236)","v":0},null,{"$f":"D236","v":0},null,null,null,null,null,null,{"$f":"H241","v":0}]
[null,null,null,"Лиды",null,null,null,null,null,null,null,null,"Лиды"]
[null,{"$f":"IF(D236=0,0,D242/D236)","v":0},null,{"$f":"I126+O126","v":0},null,null,null,"конверсию Заходы - Лиды",null,null,{"$f":"IF(M236=0,0,M242/M236)","v":0},null,{"$f":"ROUND(M236*O237,0)","v":0}]
[null,null,null,null,null,{"$f":"IF(D239=0,0,D242/D239)","v":0},null,null,null,null,null,null,null,null,{"$f":"H245","v":0}]
[null,null,null,"Продажи",null,null,null,{"$f":"F237","v":0},null,null,null,null,"Продажи"]
[null,null,null,{"$f":"I127+O127","v":0},null,null,null,null,null,null,null,null,{"$f":"ROUND(M239*O240,0)","v":0}]
[null,null,null,null,null,null,null,"конверсию Лиды - Продажи"]
[null,null,null,"Выручка",null,null,null,null,null,null,null,null,"Выручка"]
[null,null,null,{"$f":"I128+O128","v":0},null,null,null,{"$f":"F240","v":0},null,null,null,null,{"$f":"IF(C212=\"\",0,M242*C212)","v":0}]

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[null,"Октябрь"]
[]
[]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"1 - 7","Поисковые системы","Контекстная реклама",null,"Прямые заходы","C других сайтов","Прочие на сайт","Итого",null,"Социальные сети","Доски объявлений","Повторные продажи","Прочие","Итого"]
[null,"октября",null,"Директ","AdWords"]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C7:H7)","v":0},null,null,null,null,null,{"$f":"SUM(K7:N7)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C8:H8)","v":0},null,null,null,null,null,{"$f":"SUM(K8:N8)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C7=0,\"\",C8/C7)","v":""},{"$f":"IF(D7=0,\"\",D8/D7)","v":""},"","","","","",null,{"$f":"IF(K7=0,\"\",K8/K7)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C8=0,\"\",C9/C8)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C9=0,\"\",C10/C9)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C8=0,\"\",C10/C8)","v":""},{"$f":"IF(D8=0,\"\",D10/D8)","v":""},"","","","","",null,{"$f":"IF(K8=0,\"\",K10/K8)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C8=0,\"\",C13/C8)","v":""},{"$f":"IF(D8=0,\"\",D13/D8)","v":""},"","","","","",null,{"$f":"IF(K8=0,\"\",K13/K8)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C9=0,\"\",C13/C9)","v":""},{"$f":"IF(D9=0,\"\",D13/D9)","v":""},"","","","","",null,{"$f":"IF(K9=0,\"\",K13/K9)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C10=0,\"\",C13/C10)","v":""},{"$f":"IF(D10=0,\"\",D13/D10)","v":""},"","","","","",null,{"$f":"IF(K10=0,\"\",K13/K10)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C10=0,\"\",C11/C10)","v":""},{"$f":"IF(D10=0,\"\",D11/D10)","v":""},"","","","","",null,{"$f":"IF(K10=0,\"\",K11/K10)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C13=0,\"\",C25/C13)","v":""},{"$f":"IF(D13=0,\"\",D25/D13)","v":""},"","","","","",null,{"$f":"IF(K13=0,\"\",K25/K13)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C11-C12","v":0},{"$f":"D11-D12","v":0},0,0,0,0,0,null,{"$f":"K11-K12","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C24-C13","v":0},{"$f":"D24-D13","v":0},0,0,0,0,0,null,0,0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I25+O25","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B5","v":"1 - 7"},{"$f":"B6","v":"октября"}]
[]
[]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"8 - 14",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},{"$f":"H5","v":"Прочие на сайт"},"Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},{"$f":"M5","v":"Повторные продажи"},{"$f":"N5","v":"Прочие"},"Итого"]
[null,"октября",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C36:H36)","v":0},null,null,null,null,null,{"$f":"SUM(K36:N36)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C37:H37)","v":0},null,null,null,null,null,{"$f":"SUM(K37:N37)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C36=0,\"\",C37/C36)","v":""},{"$f":"IF(D36=0,\"\",D37/D36)","v":""},"","","","","",null,{"$f":"IF(K36=0,\"\",K37/K36)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C37=0,\"\",C38/C37)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C38=0,\"\",C39/C38)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C37=0,\"\",C39/C37)","v":""},{"$f":"IF(D37=0,\"\",D39/D37)","v":""},"","","","","",null,{"$f":"IF(K37=0,\"\",K39/K37)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C37=0,\"\",C42/C37)","v":""},{"$f":"IF(D37=0,\"\",D42/D37)","v":""},"","","","","",null,{"$f":"IF(K37=0,\"\",K42/K37)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C38=0,\"\",C42/C38)","v":""},{"$f":"IF(D38=0,\"\",D42/D38)","v":""},"","","","","",null,{"$f":"IF(K38=0,\"\",K42/K38)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C39=0,\"\",C42/C39)","v":""},{"$f":"IF(D39=0,\"\",D42/D39)","v":""},"","","","","",null,{"$f":"IF(K39=0,\"\",K42/K39)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C39=0,\"\",C40/C39)","v":""},{"$f":"IF(D39=0,\"\",D40/D39)","v":""},"","","","","",null,{"$f":"IF(K39=0,\"\",K40/K39)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C42=0,\"\",C54/C42)","v":""},{"$f":"IF(D42=0,\"\",D54/D42)","v":""},"","","","","",null,{"$f":"IF(K42=0,\"\",K54/K42)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C40-C41","v":0},{"$f":"D40-D41","v":0},0,0,0,0,0,null,{"$f":"K40-K41","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C53-C42","v":0},{"$f":"D53-D42","v":0},0,0,0,0,0,null,{"$f":"K53-K42","v":0},0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I54+O54-I59","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B34","v":"8 - 14"},{"$f":"B35","v":"октября"}]
[]
[]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"15 - 21",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},"Прочие на сайт","Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},"Повторные продажи","Прочие","Итого"]
[null,"октября",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C65:H65)","v":0},null,null,null,null,null,{"$f":"SUM(K65:N65)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C66:H66)","v":0},null,null,null,null,null,{"$f":"SUM(K66:N66)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C65=0,\"\",C66/C65)","v":""},{"$f":"IF(D65=0,\"\",D66/D65)","v":""},"","","","","",null,{"$f":"IF(K65=0,\"\",K66/K65)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C66=0,\"\",C67/C66)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C67=0,\"\",C68/C67)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C66=0,\"\",C68/C66)","v":""},{"$f":"IF(D66=0,\"\",D68/D66)","v":""},"","","","","",null,{"$f":"IF(K66=0,\"\",K68/K66)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C66=0,\"\",C71/C66)","v":""},{"$f":"IF(D66=0,\"\",D71/D66)","v":""},"","","","","",null,{"$f":"IF(K66=0,\"\",K71/K66)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C67=0,\"\",C71/C67)","v":""},{"$f":"IF(D67=0,\"\",D71/D67)","v":""},"","","","","",null,{"$f":"IF(K67=0,\"\",K71/K67)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C68=0,\"\",C71/C68)","v":""},{"$f":"IF(D68=0,\"\",D71/D68)","v":""},"","","","","",null,{"$f":"IF(K68=0,\"\",K71/K68)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C68=0,\"\",C69/C68)","v":""},{"$f":"IF(D68=0,\"\",D69/D68)","v":""},"","","","","",null,{"$f":"IF(K68=0,\"\",K69/K68)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C71=0,\"\",C83/C71)","v":""},{"$f":"IF(D71=0,\"\",D83/D71)","v":""},"","","","","",null,{"$f":"IF(K71=0,\"\",K83/K71)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C69-C70","v":0},{"$f":"D69-D70","v":0},0,0,0,0,0,null,{"$f":"K69-K70","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C82-C71","v":0},{"$f":"D82-D71","v":0},0,0,0,0,0,null,{"$f":"K82-K71","v":0},0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I83+O83-I88","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B63","v":"15 - 21"},{"$f":"B64","v":"октября"}]
[]
[]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"22 - 31",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},"Прочие на сайт","Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},"Повторные продажи","Прочие","Итого"]
[null,"октября",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C94:H94)","v":0},null,null,null,null,null,{"$f":"SUM(K94:N94)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C95:H95)","v":0},null,null,null,null,null,{"$f":"SUM(K95:N95)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C94=0,\"\",C95/C94)","v":""},{"$f":"IF(D94=0,\"\",D95/D94)","v":""},"","","","","",null,{"$f":"IF(K94=0,\"\",K95/K94)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C95=0,\"\",C96/C95)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C96=0,\"\",C97/C96)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C95=0,\"\",C97/C95)","v":""},{"$f":"IF(D95=0,\"\",D97/D95)","v":""},"","","","","",null,{"$f":"IF(K95=0,\"\",K97/K95)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C95=0,\"\",C100/C95)","v":""},{"$f":"IF(D95=0,\"\",D100/D95)","v":""},"","","","","",null,{"$f":"IF(K95=0,\"\",K100/K95)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C96=0,\"\",C100/C96)","v":""},{"$f":"IF(D96=0,\"\",D100/D96)","v":""},"","","","","",null,{"$f":"IF(K96=0,\"\",K100/K96)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C97=0,\"\",C100/C97)","v":""},{"$f":"IF(D97=0,\"\",D100/D97)","v":""},"","","","","",null,{"$f":"IF(K97=0,\"\",K100/K97)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C97=0,\"\",C98/C97)","v":""},{"$f":"IF(D97=0,\"\",D98/D97)","v":""},"","","","","",null,{"$f":"IF(K97=0,\"\",K98/K97)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C100=0,\"\",C112/C100)","v":""},{"$f":"IF(D100=0,\"\",D112/D100)","v":""},"","","","","",null,{"$f":"IF(K100=0,\"\",K112/K100)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C98-C99","v":0},{"$f":"D98-D99","v":0},0,0,0,0,0,null,{"$f":"K98-K99","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C111-C100","v":0},{"$f":"D111-D100","v":0},0,0,0,0,0,null,{"$f":"K111-K100","v":0},0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I112+O112-I117","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B92","v":"22 - 31"},{"$f":"B93","v":"октября"}]
[]
[]
[null,"ИТОГИ ЗА ОКТЯБРЬ"]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"ОКТЯБРЬ",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},"Прочие на сайт","Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},{"$f":"M5","v":"Повторные продажи"},{"$f":"N5","v":"Прочие"},"Итого"]
[null,null,null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",{"$f":"C7+C36+C65+C94","v":0},{"$f":"D7+D36+D65+D94","v":0},0,0,0,0,{"$f":"SUM(C124:H124)","v":0},null,{"$f":"K7+K36+K65+K94","v":0},{"$f":"L7+L36+L65+L94","v":0},0,0,{"$f":"SUM(K124:N124)","v":0}]
[null,"Заходы",{"$f":"IF((C8+C37+C66+C95)<C126,C126,C8+C37+C66+C95)","v":0},{"$f":"IF((D8+D37+D66+D95)<D126,D126,D8+D37+D66+D95)","v":0},0,0,0,0,{"$f":"SUM(C125:H125)","v":0},null,{"$f":"IF((K8+K37+K66+K95)<K126,K126,K8+K37+K66+K95)","v":0},{"$f":"IF((L8+L37+L66+L95)<L126,L126,L8+L37+L66+L95)","v":0},0,0,{"$f":"SUM(K125:N125)","v":0}]
[null,"Лиды",{"$f":"IF((C9+C38+C67+C96)<C127,C127,C9+C38+C67+C96)","v":0},{"$f":"IF((D9+D38+D67+D96)<D127,D127,D9+D38+D67+D96)","v":0},0,0,0,0,0,null,{"$f":"IF((K9+K38+K67+K96)<K127,K127,K9+K38+K67+K96)","v":0},0,0,0,0]
[null,"Продажи",{"$f":"C10+C39+C68+C97","v":0},0,0,0,0,0,0,null,{"$f":"K10+K39+K68+K97","v":0},0,0,0,0]
[null,"Выручка, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[null,"Себестоимость, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[null,"Затраты на рекламу, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[]
[null,"Показы - заходы",{"$f":"IF(C124=0,\"\",C125/C124)","v":""},{"$f":"IF(D124=0,\"\",D125/D124)","v":""},"","","","","",null,{"$f":"IF(K124=0,\"\",K125/K124)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C125=0,\"\",C126/C125)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C126=0,\"\",C127/C126)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C125=0,\"\",C127/C125)","v":""},{"$f":"IF(D125=0,\"\",D127/D125)","v":""},"","","","","",null,{"$f":"IF(K125=0,\"\",K127/K125)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C125=0,\"\",C130/C125)","v":""},{"$f":"IF(D125=0,\"\",D130/D125)","v":""},"","","","","",null,{"$f":"IF(K125=0,\"\",K130/K125)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C126=0,\"\",C130/C126)","v":""},{"$f":"IF(D126=0,\"\",D130/D126)","v":""},"","","","","",null,{"$f":"IF(K126=0,\"\",K130/K126)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C127=0,\"\",C130/C127)","v":""},{"$f":"IF(D127=0,\"\",D130/D127)","v":""},"","","","","",null,{"$f":"IF(K127=0,\"\",K130/K127)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C127=0,\"\",C128/C127)","v":""},{"$f":"IF(D127=0,\"\",D128/D127)","v":""},"","","","","",null,{"$f":"IF(K127=0,\"\",K128/K127)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C130=0,\"\",C142/C130)","v":""},{"$f":"IF(D130=0,\"\",D142/D130)","v":""},"","","","","",null,{"$f":"IF(K130=0,\"\",K142/K130)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C128-C129","v":0},{"$f":"D128-D129","v":0},0,0,0,0,0,null,{"$f":"K128-K129","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C141-C130","v":0},{"$f":"D141-D130","v":0},0,0,0,0,0,null,{"$f":"K141-K130","v":0},0,0,0,0]
[]
[null,"Прочие расходы за ОКТЯБРЬ"]
[]
[null,null,"Аренда","З/плата","Расходы 1","Расходы 2","Расходы 3","Расходы 4","Итого",null,"Чистая прибыль за",null,{"$f":"I142+O142-I147","v":0},null,"руб."]
[null,"Сумма затрат, руб.",null,null,null,null,null,null,{"$f":"SUM(C147:H147)","v":0},null,{"$f":"B122","v":"ОКТЯБРЬ"}]
[]
[]
[]
[]
[null,"Анализ деятельности"]
[]
[]
[null,"Расходы на рекламу:"]
[null,"Рекламный канал","Затраты в руб.","Затраты в %","Сколько прибыли принес",null,"Прибыль в %"]
[null,{"$f":"C122","v":"Поисковые системы"},{"$f":"C130","v":0},{"$f":"IF(C167=0,\"\",C157/C167)","v":""},{"$f":"C142","v":0},null,{"$f":"IF(E167=0,\"\",E157/E167)","v":""}]
[null,{"$f":"D123","v":"Директ"},{"$f":"D130","v":0},{"$f":"IF(C167=0,\"\",C158/C167)","v":""},{"$f":"D142","v":0},null,{"$f":"IF(E167=0,\"\",E158/E167)","v":""}]
[null,{"$f":"E123","v":"AdWords"},{"$f":"E130","v":0},{"$f":"IF(C167=0,\"\",C159/C167)","v":""},{"$f":"E142","v":0},null,{"$f":"IF(E167=0,\"\",E159/E167)","v":""}]
[null,{"$f":"F122","v":"Прямые заходы"},{"$f":"F130","v":0},{"$f":"IF(C167=0,\"\",C160/C167)","v":""},{"$f":"F142","v":0},null,{"$f":"IF(E167=0,\"\",E160/E167)","v":""}]
[null,{"$f":"G122","v":"C других сайтов"},{"$f":"G130","v":0},{"$f":"IF(C167=0,\"\",C161/C167)","v":""},{"$f":"G142","v":0},null,{"$f":"IF(E167=0,\"\",E161/E167)","v":""}]
[null,{"$f":"H122","v":"Прочие на сайт"},{"$f":"H130","v":0},{"$f":"IF(C167=0,\"\",C162/C167)","v":""},{"$f":"H142","v":0},null,{"$f":"IF(E167=0,\"\",E162/E167)","v":""}]
[null,{"$f":"K122","v":"Социальные сети"},{"$f":"K130","v":0},{"$f":"IF(C167=0,\"\",C163/C167)","v":""},{"$f":"K142","v":0},null,{"$f":"IF(E167=0,\"\",E163/E167)","v":""}]
[null,{"$f":"L122","v":"Доски объявлений"},{"$f":"L130","v":0},{"$f":"IF(C167=0,\"\",C164/C167)","v":""},{"$f":"L142","v":0},null,{"$f":"IF(E167=0,\"\",E164/E167)","v":""}]
[null,{"$f":"M122","v":"Повторные продажи"},{"$f":"M130","v":0},{"$f":"IF(C167=0,\"\",C165/C167)","v":""},{"$f":"M142","v":0},null,{"$f":"IF(E167=0,\"\",E165/E167)","v":""}]
[null,{"$f":"N122","v":"Прочие"},{"$f":"N130","v":0},{"$f":"IF(C167=0,\"\",C166/C167)","v":""},{"$f":"N142","v":0},null,{"$f":"IF(E167=0,\"\",E166/E167)","v":""}]
[null,"Итого:",{"$f":"SUM(C157:C166)","v":0},{"$f":"SUM(D157:D166)","v":0},{"$f":"SUM(E157:E166)","v":0},null,{"$f":"SUM(G157:G166)","v":0}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,"Чистая прибыль",{"$f":"I142+O142-I147","v":0}]
[null,"Вид расходов","Сумма в руб.","в %"]
[null,"Себестоимость",{"$f":"I129+O129","v":0},{"$f":"IF(C200=0,\"\",C192/C200)","v":""}]
[null,"Реклама",{"$f":"I130+O130","v":0},{"$f":"IF(C200=0,\"\",C193/C200)","v":""}]
[null,{"$f":"C146","v":"Аренда"},{"$f":"C147","v":0},{"$f":"IF(C200=0,\"\",C194/C200)","v":""}]
[null,{"$f":"D146","v":"З/плата"},{"$f":"D147","v":0},{"$f":"IF(C200=0,\"\",C195/C200)","v":""}]
[null,{"$f":"E146","v":"Расходы 1"},{"$f":"E147","v":0},{"$f":"IF(C200=0,\"\",C196/C200)","v":""}]
[null,{"$f":"F146","v":"Расходы 2"},{"$f":"F147","v":0},{"$f":"IF(C200=0,\"\",C197/C200)","v":""}]
[null,{"$f":"G146","v":"Расходы 3"},{"$f":"G147","v":0},{"$f":"IF(C200=0,\"\",C198/C200)","v":""}]
[null,{"$f":"H146","v":"Расходы 4"},{"$f":"H147","v":0},{"$f":"IF(C200=0,\"\",C199/C200)","v":""}]
[null,"Итого:",{"$f":"SUM(C192:C199)","v":0},{"$f":"SUM(D192:D199)","v":0}]
[]
[null,"Рентабельность деятельности:",null,{"$f":"IF(C200=0,\"\",(I142+O142-I147)/C200)","v":""}]
[null,"Рентабельность продаж:",null,{"$f":"IF((I128+O128)=0,\"\",(I142+O142-I147)/(I128+O128))","v":""}]
[]
[]
[null,{"$f":"IF(C200=0,\"\",CONCATENATE(\"Организация имеет \",ROUND(D202,2),\" руб. чистой прибыли с каждого рубля, затраченного на производство и реализацию продукции.\"))","v":""}]
[null,{"$f":"IF((I128+O128)=0,\"\",CONCATENATE(\"Организация имеет \",ROUND(D203,2),\" руб. чистой прибыли с рубля продаж.\"))","v":""}]
[]
[null,"Точка безубыточности"]
[]
[]
[null,"Средний чек",{"$f":"IF((I127+O127)=0,\"\",(I128+O128)/(I127+O127))","v":""},null,"объем",1,{"$f":"IF(C218/4<1,C218/4+1,C218/4)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218/2<1,C218/2+1,C218/2)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218/1.33<1,C218/1.33+1,C218/1.33)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218<1,C218+1,C218)","v":""},{"$f":"IF(C218*1.25<1,C218*1.25+1,C218*1.25)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*1.5<1,C218*1.5+1,C218*1.5)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*1.75<1,C218*1.75+1,C218*1.75)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*2<1,C218*2+1,C218*2)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*2.25<1,C218*2.25+1,C218*2.25)","v":{"$error":"#VALUE!"}}]
[null,"Средняя себестоимость",{"$f":"IF((I127+O127)=0,\"\",(I129+O129)/(I127+O127))","v":""},null,"Выручка",{"$f":"F212*C212","v":{"$error":"#VALUE!"}},{"$f":"G212*C212","v":{"$error":"#VALUE!"}},{"$f":"H212*C212","v":{"$error":"#VALUE!"}},{"$f":"I212*C212","v":{"$error":"#VALUE!"}},{"$f":"J212*C212","v":{"$error":"#VALUE!"}},{"$f":"K212*C212","v":{"$error":"#VALUE!"}},{"$f":"L212*C212","v":{"$error":"#VALUE!"}},{"$f":"M212*C212","v":{"$error":"#VALUE!"}},{"$f":"N212*C212","v":{"$error":"#VALUE!"}},{"$f":"O212*C212","v":{"$error":"#VALUE!"}}]
[null,"Постоянные затраты",{"$f":"I147+I130+O130","v":0},null,"Переменные затраты",{"$f":"F212*C213","v":{"$error":"#VALUE!"}},{"$f":"G212*C213","v":{"$error":"#VALUE!"}},{"$f":"H212*C213","v":{"$error":"#VALUE!"}},{"$f":"I212*C213","v":{"$error":"#VALUE!"}},{"$f":"J212*C213","v":{"$error":"#VALUE!"}},{"$f":"K212*C213","v":{"$error":"#VALUE!"}},{"$f":"L212*C213","v":{"$error":"#VALUE!"}},{"$f":"M212*C213","v":{"$error":"#VALUE!"}},{"$f":"N212*C213","v":{"$error":"#VALUE!"}},{"$f":"O212*C213","v":{"$error":"#VALUE!"}}]
[null,null,null,null,"Общие затраты",{"$f":"F214+C214","v":{"$error":"#VALUE!"}},{"$f":"G214+C214","v":{"$error":"#VALUE!"}},{"$f":"H214+C214","v":{"$error":"#VALUE!"}},{"$f":"I214+C214","v":{"$error":"#VALUE!"}},{"$f":"J214+C214","v":{"$error":"#VALUE!"}},{"$f":"K214+C214","v":{"$error":"#VALUE!"}},{"$f":"L214+C214","v":{"$error":"#VALUE!"}},{"$f":"M214+C214","v":{"$error":"#VALUE!"}},{"$f":"N214+C214","v":{"$error":"#VALUE!"}},{"$f":"O214+C214","v":{"$error":"#VALUE!"}}]
[null,"Точка безубыточности:",null,null,"Точка безубыточности",null,null,null,null,{"$f":"C219","v":""}]
[]
[null,"В объеме продукции:",{"$f":"IF(C212=\"\",\"\",C214/(C212-C213))","v":""}]
[null,"В денежном выражении:",{"$f":"IF(C218=\"\",\"\",C212*C218)","v":""}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,null,null,null,null,null,"Воронка продаж"]
[]
[]
[null,null,null,"Воронка продаж в этом месяце:",null,null,null,null,null,null,null,null,"Изменение показателей:"]
[null,null,null,null,null,null,null,"Что будет, если изменить:"]
[]
[null,null,null,"Заходы",null,null,null,"количество заходов",null,null,null,null,"Заходы"]
[null,null,null,{"$f":"I125+O125","v":0},null,null,null,null,null,null,null,null,{"$f":"H237","v":0}]
[null,null,null,null,null,{"$f":"IF(D236=0,0,D239/D236)","v":0},null,{"$f":"D236","v":0},null,null,null,null,null,null,{"$f":"H241","v":0}]
[null,null,null,"Лиды",null,null,null,null,null,null,null,null,"Лиды"]
[null,{"$f":"IF(D236=0,0,D242/D236)","v":0},null,{"$f":"I126+O126","v":0},null,null,null,"конверсию Заходы - Лиды",null,null,{"$f":"IF(M236=0,0,M242/M236)","v":0},null,{"$f":"ROUND(M236*O237,0)","v":0}]
[null,null,null,null,null,{"$f":"IF(D239=0,0,D242/D239)","v":0},null,null,null,null,null,null,null,null,{"$f":"H245","v":0}]
[null,null,null,"Продажи",null,null,null,{"$f":"F237","v":0},null,null,null,null,"Продажи"]
[null,null,null,{"$f":"I127+O127","v":0},null,null,null,null,null,null,null,null,{"$f":"ROUND(M239*O240,0)","v":0}]
[null,null,null,null,null,null,null,"конверсию Лиды - Продажи"]
[null,null,null,"Выручка",null,null,null,null,null,null,null,null,"Выручка"]
[null,null,null,{"$f":"I128+O128","v":0},null,null,null,{"$f":"F240","v":0},null,null,null,null,{"$f":"IF(C212=\"\",0,M242*C212)","v":0}]

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[]
[]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"1 - 7","Поисковые системы","Контекстная реклама",null,"Прямые заходы","C других сайтов","Прочие на сайт","Итого",null,"Социальные сети","Доски объявлений","Повторные продажи","Прочие","Итого"]
[null,"ноября",null,"Директ","AdWords"]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C7:H7)","v":0},null,null,null,null,null,{"$f":"SUM(K7:N7)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C8:H8)","v":0},null,null,null,null,null,{"$f":"SUM(K8:N8)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C7=0,\"\",C8/C7)","v":""},{"$f":"IF(D7=0,\"\",D8/D7)","v":""},"","","","","",null,{"$f":"IF(K7=0,\"\",K8/K7)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C8=0,\"\",C9/C8)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C9=0,\"\",C10/C9)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C8=0,\"\",C10/C8)","v":""},{"$f":"IF(D8=0,\"\",D10/D8)","v":""},"","","","","",null,{"$f":"IF(K8=0,\"\",K10/K8)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C8=0,\"\",C13/C8)","v":""},{"$f":"IF(D8=0,\"\",D13/D8)","v":""},"","","","","",null,{"$f":"IF(K8=0,\"\",K13/K8)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C9=0,\"\",C13/C9)","v":""},{"$f":"IF(D9=0,\"\",D13/D9)","v":""},"","","","","",null,{"$f":"IF(K9=0,\"\",K13/K9)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C10=0,\"\",C13/C10)","v":""},{"$f":"IF(D10=0,\"\",D13/D10)","v":""},"","","","","",null,{"$f":"IF(K10=0,\"\",K13/K10)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C10=0,\"\",C11/C10)","v":""},{"$f":"IF(D10=0,\"\",D11/D10)","v":""},"","","","","",null,{"$f":"IF(K10=0,\"\",K11/K10)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C13=0,\"\",C25/C13)","v":""},{"$f":"IF(D13=0,\"\",D25/D13)","v":""},"","","","","",null,{"$f":"IF(K13=0,\"\",K25/K13)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C11-C12","v":0},{"$f":"D11-D12","v":0},0,0,0,0,0,null,{"$f":"K11-K12","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C24-C13","v":0},{"$f":"D24-D13","v":0},0,0,0,0,0,null,0,0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I25+O25","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B5","v":"1 - 7"},{"$f":"B6","v":"ноября"}]
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[]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"8 - 14",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},{"$f":"H5","v":"Прочие на сайт"},"Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},{"$f":"M5","v":"Повторные продажи"},{"$f":"N5","v":"Прочие"},"Итого"]
[null,"ноября",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C36:H36)","v":0},null,null,null,null,null,{"$f":"SUM(K36:N36)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C37:H37)","v":0},null,null,null,null,null,{"$f":"SUM(K37:N37)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C36=0,\"\",C37/C36)","v":""},{"$f":"IF(D36=0,\"\",D37/D36)","v":""},"","","","","",null,{"$f":"IF(K36=0,\"\",K37/K36)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C37=0,\"\",C38/C37)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C38=0,\"\",C39/C38)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C37=0,\"\",C39/C37)","v":""},{"$f":"IF(D37=0,\"\",D39/D37)","v":""},"","","","","",null,{"$f":"IF(K37=0,\"\",K39/K37)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C37=0,\"\",C42/C37)","v":""},{"$f":"IF(D37=0,\"\",D42/D37)","v":""},"","","","","",null,{"$f":"IF(K37=0,\"\",K42/K37)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C38=0,\"\",C42/C38)","v":""},{"$f":"IF(D38=0,\"\",D42/D38)","v":""},"","","","","",null,{"$f":"IF(K38=0,\"\",K42/K38)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C39=0,\"\",C42/C39)","v":""},{"$f":"IF(D39=0,\"\",D42/D39)","v":""},"","","","","",null,{"$f":"IF(K39=0,\"\",K42/K39)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C39=0,\"\",C40/C39)","v":""},{"$f":"IF(D39=0,\"\",D40/D39)","v":""},"","","","","",null,{"$f":"IF(K39=0,\"\",K40/K39)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C42=0,\"\",C54/C42)","v":""},{"$f":"IF(D42=0,\"\",D54/D42)","v":""},"","","","","",null,{"$f":"IF(K42=0,\"\",K54/K42)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C40-C41","v":0},{"$f":"D40-D41","v":0},0,0,0,0,0,null,{"$f":"K40-K41","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C53-C42","v":0},{"$f":"D53-D42","v":0},0,0,0,0,0,null,{"$f":"K53-K42","v":0},0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I54+O54-I59","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B34","v":"8 - 14"},{"$f":"B35","v":"ноября"}]
[]
[]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"15 - 21",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},"Прочие на сайт","Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},"Повторные продажи","Прочие","Итого"]
[null,"ноября",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C65:H65)","v":0},null,null,null,null,null,{"$f":"SUM(K65:N65)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C66:H66)","v":0},null,null,null,null,null,{"$f":"SUM(K66:N66)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C65=0,\"\",C66/C65)","v":""},{"$f":"IF(D65=0,\"\",D66/D65)","v":""},"","","","","",null,{"$f":"IF(K65=0,\"\",K66/K65)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C66=0,\"\",C67/C66)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C67=0,\"\",C68/C67)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C66=0,\"\",C68/C66)","v":""},{"$f":"IF(D66=0,\"\",D68/D66)","v":""},"","","","","",null,{"$f":"IF(K66=0,\"\",K68/K66)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C66=0,\"\",C71/C66)","v":""},{"$f":"IF(D66=0,\"\",D71/D66)","v":""},"","","","","",null,{"$f":"IF(K66=0,\"\",K71/K66)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C67=0,\"\",C71/C67)","v":""},{"$f":"IF(D67=0,\"\",D71/D67)","v":""},"","","","","",null,{"$f":"IF(K67=0,\"\",K71/K67)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C68=0,\"\",C71/C68)","v":""},{"$f":"IF(D68=0,\"\",D71/D68)","v":""},"","","","","",null,{"$f":"IF(K68=0,\"\",K71/K68)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C68=0,\"\",C69/C68)","v":""},{"$f":"IF(D68=0,\"\",D69/D68)","v":""},"","","","","",null,{"$f":"IF(K68=0,\"\",K69/K68)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C71=0,\"\",C83/C71)","v":""},{"$f":"IF(D71=0,\"\",D83/D71)","v":""},"","","","","",null,{"$f":"IF(K71=0,\"\",K83/K71)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C69-C70","v":0},{"$f":"D69-D70","v":0},0,0,0,0,0,null,{"$f":"K69-K70","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C82-C71","v":0},{"$f":"D82-D71","v":0},0,0,0,0,0,null,{"$f":"K82-K71","v":0},0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I83+O83-I88","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B63","v":"15 - 21"},{"$f":"B64","v":"ноября"}]
[]
[]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"22 - 30",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},"Прочие на сайт","Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},"Повторные продажи","Прочие","Итого"]
[null,"ноября",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C94:H94)","v":0},null,null,null,null,null,{"$f":"SUM(K94:N94)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C95:H95)","v":0},null,null,null,null,null,{"$f":"SUM(K95:N95)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C94=0,\"\",C95/C94)","v":""},{"$f":"IF(D94=0,\"\",D95/D94)","v":""},"","","","","",null,{"$f":"IF(K94=0,\"\",K95/K94)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C95=0,\"\",C96/C95)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C96=0,\"\",C97/C96)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C95=0,\"\",C97/C95)","v":""},{"$f":"IF(D95=0,\"\",D97/D95)","v":""},"","","","","",null,{"$f":"IF(K95=0,\"\",K97/K95)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C95=0,\"\",C100/C95)","v":""},{"$f":"IF(D95=0,\"\",D100/D95)","v":""},"","","","","",null,{"$f":"IF(K95=0,\"\",K100/K95)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C96=0,\"\",C100/C96)","v":""},{"$f":"IF(D96=0,\"\",D100/D96)","v":""},"","","","","",null,{"$f":"IF(K96=0,\"\",K100/K96)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C97=0,\"\",C100/C97)","v":""},{"$f":"IF(D97=0,\"\",D100/D97)","v":""},"","","","","",null,{"$f":"IF(K97=0,\"\",K100/K97)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C97=0,\"\",C98/C97)","v":""},{"$f":"IF(D97=0,\"\",D98/D97)","v":""},"","","","","",null,{"$f":"IF(K97=0,\"\",K98/K97)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C100=0,\"\",C112/C100)","v":""},{"$f":"IF(D100=0,\"\",D112/D100)","v":""},"","","","","",null,{"$f":"IF(K100=0,\"\",K112/K100)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C98-C99","v":0},{"$f":"D98-D99","v":0},0,0,0,0,0,null,{"$f":"K98-K99","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C111-C100","v":0},{"$f":"D111-D100","v":0},0,0,0,0,0,null,{"$f":"K111-K100","v":0},0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I112+O112-I117","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B92","v":"22 - 30"},{"$f":"B93","v":"ноября"}]
[]
[]
[null,"ИТОГИ ЗА НОЯБРЬ"]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"НОЯБРЬ",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},"Прочие на сайт","Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},{"$f":"M5","v":"Повторные продажи"},{"$f":"N5","v":"Прочие"},"Итого"]
[null,null,null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",{"$f":"C7+C36+C65+C94","v":0},{"$f":"D7+D36+D65+D94","v":0},0,0,0,0,{"$f":"SUM(C124:H124)","v":0},null,{"$f":"K7+K36+K65+K94","v":0},{"$f":"L7+L36+L65+L94","v":0},0,0,{"$f":"SUM(K124:N124)","v":0}]
[null,"Заходы",{"$f":"IF((C8+C37+C66+C95)<C126,C126,C8+C37+C66+C95)","v":0},{"$f":"IF((D8+D37+D66+D95)<D126,D126,D8+D37+D66+D95)","v":0},0,0,0,0,{"$f":"SUM(C125:H125)","v":0},null,{"$f":"IF((K8+K37+K66+K95)<K126,K126,K8+K37+K66+K95)","v":0},{"$f":"IF((L8+L37+L66+L95)<L126,L126,L8+L37+L66+L95)","v":0},0,0,{"$f":"SUM(K125:N125)","v":0}]
[null,"Лиды",{"$f":"IF((C9+C38+C67+C96)<C127,C127,C9+C38+C67+C96)","v":0},{"$f":"IF((D9+D38+D67+D96)<D127,D127,D9+D38+D67+D96)","v":0},0,0,0,0,0,null,{"$f":"IF((K9+K38+K67+K96)<K127,K127,K9+K38+K67+K96)","v":0},0,0,0,0]
[null,"Продажи",{"$f":"C10+C39+C68+C97","v":0},0,0,0,0,0,0,null,{"$f":"K10+K39+K68+K97","v":0},0,0,0,0]
[null,"Выручка, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[null,"Себестоимость, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[null,"Затраты на рекламу, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[]
[null,"Показы - заходы",{"$f":"IF(C124=0,\"\",C125/C124)","v":""},{"$f":"IF(D124=0,\"\",D125/D124)","v":""},"","","","","",null,{"$f":"IF(K124=0,\"\",K125/K124)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C125=0,\"\",C126/C125)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C126=0,\"\",C127/C126)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C125=0,\"\",C127/C125)","v":""},{"$f":"IF(D125=0,\"\",D127/D125)","v":""},"","","","","",null,{"$f":"IF(K125=0,\"\",K127/K125)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C125=0,\"\",C130/C125)","v":""},{"$f":"IF(D125=0,\"\",D130/D125)","v":""},"","","","","",null,{"$f":"IF(K125=0,\"\",K130/K125)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C126=0,\"\",C130/C126)","v":""},{"$f":"IF(D126=0,\"\",D130/D126)","v":""},"","","","","",null,{"$f":"IF(K126=0,\"\",K130/K126)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C127=0,\"\",C130/C127)","v":""},{"$f":"IF(D127=0,\"\",D130/D127)","v":""},"","","","","",null,{"$f":"IF(K127=0,\"\",K130/K127)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C127=0,\"\",C128/C127)","v":""},{"$f":"IF(D127=0,\"\",D128/D127)","v":""},"","","","","",null,{"$f":"IF(K127=0,\"\",K128/K127)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C130=0,\"\",C142/C130)","v":""},{"$f":"IF(D130=0,\"\",D142/D130)","v":""},"","","","","",null,{"$f":"IF(K130=0,\"\",K142/K130)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C128-C129","v":0},{"$f":"D128-D129","v":0},0,0,0,0,0,null,{"$f":"K128-K129","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C141-C130","v":0},{"$f":"D141-D130","v":0},0,0,0,0,0,null,{"$f":"K141-K130","v":0},0,0,0,0]
[]
[null,"Прочие расходы за НОЯБРЬ"]
[]
[null,null,"Аренда","З/плата","Расходы 1","Расходы 2","Расходы 3","Расходы 4","Итого",null,"Чистая прибыль за",null,{"$f":"I142+O142-I147","v":0},null,"руб."]
[null,"Сумма затрат, руб.",null,null,null,null,null,null,{"$f":"SUM(C147:H147)","v":0},null,{"$f":"B122","v":"НОЯБРЬ"}]
[]
[]
[]
[]
[null,"Анализ деятельности"]
[]
[]
[null,"Расходы на рекламу:"]
[null,"Рекламный канал","Затраты в руб.","Затраты в %","Сколько прибыли принес",null,"Прибыль в %"]
[null,{"$f":"C122","v":"Поисковые системы"},{"$f":"C130","v":0},{"$f":"IF(C167=0,\"\",C157/C167)","v":""},{"$f":"C142","v":0},null,{"$f":"IF(E167=0,\"\",E157/E167)","v":""}]
[null,{"$f":"D123","v":"Директ"},{"$f":"D130","v":0},{"$f":"IF(C167=0,\"\",C158/C167)","v":""},{"$f":"D142","v":0},null,{"$f":"IF(E167=0,\"\",E158/E167)","v":""}]
[null,{"$f":"E123","v":"AdWords"},{"$f":"E130","v":0},{"$f":"IF(C167=0,\"\",C159/C167)","v":""},{"$f":"E142","v":0},null,{"$f":"IF(E167=0,\"\",E159/E167)","v":""}]
[null,{"$f":"F122","v":"Прямые заходы"},{"$f":"F130","v":0},{"$f":"IF(C167=0,\"\",C160/C167)","v":""},{"$f":"F142","v":0},null,{"$f":"IF(E167=0,\"\",E160/E167)","v":""}]
[null,{"$f":"G122","v":"C других сайтов"},{"$f":"G130","v":0},{"$f":"IF(C167=0,\"\",C161/C167)","v":""},{"$f":"G142","v":0},null,{"$f":"IF(E167=0,\"\",E161/E167)","v":""}]
[null,{"$f":"H122","v":"Прочие на сайт"},{"$f":"H130","v":0},{"$f":"IF(C167=0,\"\",C162/C167)","v":""},{"$f":"H142","v":0},null,{"$f":"IF(E167=0,\"\",E162/E167)","v":""}]
[null,{"$f":"K122","v":"Социальные сети"},{"$f":"K130","v":0},{"$f":"IF(C167=0,\"\",C163/C167)","v":""},{"$f":"K142","v":0},null,{"$f":"IF(E167=0,\"\",E163/E167)","v":""}]
[null,{"$f":"L122","v":"Доски объявлений"},{"$f":"L130","v":0},{"$f":"IF(C167=0,\"\",C164/C167)","v":""},{"$f":"L142","v":0},null,{"$f":"IF(E167=0,\"\",E164/E167)","v":""}]
[null,{"$f":"M122","v":"Повторные продажи"},{"$f":"M130","v":0},{"$f":"IF(C167=0,\"\",C165/C167)","v":""},{"$f":"M142","v":0},null,{"$f":"IF(E167=0,\"\",E165/E167)","v":""}]
[null,{"$f":"N122","v":"Прочие"},{"$f":"N130","v":0},{"$f":"IF(C167=0,\"\",C166/C167)","v":""},{"$f":"N142","v":0},null,{"$f":"IF(E167=0,\"\",E166/E167)","v":""}]
[null,"Итого:",{"$f":"SUM(C157:C166)","v":0},{"$f":"SUM(D157:D166)","v":0},{"$f":"SUM(E157:E166)","v":0},null,{"$f":"SUM(G157:G166)","v":0}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,"Чистая прибыль",{"$f":"I142+O142-I147","v":0}]
[null,"Вид расходов","Сумма в руб.","в %"]
[null,"Себестоимость",{"$f":"I129+O129","v":0},{"$f":"IF(C200=0,\"\",C192/C200)","v":""}]
[null,"Реклама",{"$f":"I130+O130","v":0},{"$f":"IF(C200=0,\"\",C193/C200)","v":""}]
[null,{"$f":"C146","v":"Аренда"},{"$f":"C147","v":0},{"$f":"IF(C200=0,\"\",C194/C200)","v":""}]
[null,{"$f":"D146","v":"З/плата"},{"$f":"D147","v":0},{"$f":"IF(C200=0,\"\",C195/C200)","v":""}]
[null,{"$f":"E146","v":"Расходы 1"},{"$f":"E147","v":0},{"$f":"IF(C200=0,\"\",C196/C200)","v":""}]
[null,{"$f":"F146","v":"Расходы 2"},{"$f":"F147","v":0},{"$f":"IF(C200=0,\"\",C197/C200)","v":""}]
[null,{"$f":"G146","v":"Расходы 3"},{"$f":"G147","v":0},{"$f":"IF(C200=0,\"\",C198/C200)","v":""}]
[null,{"$f":"H146","v":"Расходы 4"},{"$f":"H147","v":0},{"$f":"IF(C200=0,\"\",C199/C200)","v":""}]
[null,"Итого:",{"$f":"SUM(C192:C199)","v":0},{"$f":"SUM(D192:D199)","v":0}]
[]
[null,"Рентабельность деятельности:",null,{"$f":"IF(C200=0,\"\",(I142+O142-I147)/C200)","v":""}]
[null,"Рентабельность продаж:",null,{"$f":"IF((I128+O128)=0,\"\",(I142+O142-I147)/(I128+O128))","v":""}]
[]
[]
[null,{"$f":"IF(C200=0,\"\",CONCATENATE(\"Организация имеет \",ROUND(D202,2),\" руб. чистой прибыли с каждого рубля, затраченного на производство и реализацию продукции.\"))","v":""}]
[null,{"$f":"IF((I128+O128)=0,\"\",CONCATENATE(\"Организация имеет \",ROUND(D203,2),\" руб. чистой прибыли с рубля продаж.\"))","v":""}]
[]
[null,"Точка безубыточности"]
[]
[]
[null,"Средний чек",{"$f":"IF((I127+O127)=0,\"\",(I128+O128)/(I127+O127))","v":""},null,"объем",1,{"$f":"IF(C218/4<1,C218/4+1,C218/4)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218/2<1,C218/2+1,C218/2)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218/1.33<1,C218/1.33+1,C218/1.33)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218<1,C218+1,C218)","v":""},{"$f":"IF(C218*1.25<1,C218*1.25+1,C218*1.25)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*1.5<1,C218*1.5+1,C218*1.5)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*1.75<1,C218*1.75+1,C218*1.75)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*2<1,C218*2+1,C218*2)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*2.25<1,C218*2.25+1,C218*2.25)","v":{"$error":"#VALUE!"}}]
[null,"Средняя себестоимость",{"$f":"IF((I127+O127)=0,\"\",(I129+O129)/(I127+O127))","v":""},null,"Выручка",{"$f":"F212*C212","v":{"$error":"#VALUE!"}},{"$f":"G212*C212","v":{"$error":"#VALUE!"}},{"$f":"H212*C212","v":{"$error":"#VALUE!"}},{"$f":"I212*C212","v":{"$error":"#VALUE!"}},{"$f":"J212*C212","v":{"$error":"#VALUE!"}},{"$f":"K212*C212","v":{"$error":"#VALUE!"}},{"$f":"L212*C212","v":{"$error":"#VALUE!"}},{"$f":"M212*C212","v":{"$error":"#VALUE!"}},{"$f":"N212*C212","v":{"$error":"#VALUE!"}},{"$f":"O212*C212","v":{"$error":"#VALUE!"}}]
[null,"Постоянные затраты",{"$f":"I147+I130+O130","v":0},null,"Переменные затраты",{"$f":"F212*C213","v":{"$error":"#VALUE!"}},{"$f":"G212*C213","v":{"$error":"#VALUE!"}},{"$f":"H212*C213","v":{"$error":"#VALUE!"}},{"$f":"I212*C213","v":{"$error":"#VALUE!"}},{"$f":"J212*C213","v":{"$error":"#VALUE!"}},{"$f":"K212*C213","v":{"$error":"#VALUE!"}},{"$f":"L212*C213","v":{"$error":"#VALUE!"}},{"$f":"M212*C213","v":{"$error":"#VALUE!"}},{"$f":"N212*C213","v":{"$error":"#VALUE!"}},{"$f":"O212*C213","v":{"$error":"#VALUE!"}}]
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[null,"Точка безубыточности:",null,null,"Точка безубыточности",null,null,null,null,{"$f":"C219","v":""}]
[]
[null,"В объеме продукции:",{"$f":"IF(C212=\"\",\"\",C214/(C212-C213))","v":""}]
[null,"В денежном выражении:",{"$f":"IF(C218=\"\",\"\",C212*C218)","v":""}]
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[]
[]
[]
[]
[]
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[]
[]
[null,null,null,null,null,null,"Воронка продаж"]
[]
[]
[null,null,null,"Воронка продаж в этом месяце:",null,null,null,null,null,null,null,null,"Изменение показателей:"]
[null,null,null,null,null,null,null,"Что будет, если изменить:"]
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[null,"декабря",null,"Директ","AdWords"]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C7:H7)","v":0},null,null,null,null,null,{"$f":"SUM(K7:N7)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C8:H8)","v":0},null,null,null,null,null,{"$f":"SUM(K8:N8)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C7=0,\"\",C8/C7)","v":""},{"$f":"IF(D7=0,\"\",D8/D7)","v":""},"","","","","",null,{"$f":"IF(K7=0,\"\",K8/K7)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C8=0,\"\",C9/C8)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C9=0,\"\",C10/C9)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C8=0,\"\",C10/C8)","v":""},{"$f":"IF(D8=0,\"\",D10/D8)","v":""},"","","","","",null,{"$f":"IF(K8=0,\"\",K10/K8)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C8=0,\"\",C13/C8)","v":""},{"$f":"IF(D8=0,\"\",D13/D8)","v":""},"","","","","",null,{"$f":"IF(K8=0,\"\",K13/K8)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C9=0,\"\",C13/C9)","v":""},{"$f":"IF(D9=0,\"\",D13/D9)","v":""},"","","","","",null,{"$f":"IF(K9=0,\"\",K13/K9)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C10=0,\"\",C13/C10)","v":""},{"$f":"IF(D10=0,\"\",D13/D10)","v":""},"","","","","",null,{"$f":"IF(K10=0,\"\",K13/K10)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C10=0,\"\",C11/C10)","v":""},{"$f":"IF(D10=0,\"\",D11/D10)","v":""},"","","","","",null,{"$f":"IF(K10=0,\"\",K11/K10)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C13=0,\"\",C25/C13)","v":""},{"$f":"IF(D13=0,\"\",D25/D13)","v":""},"","","","","",null,{"$f":"IF(K13=0,\"\",K25/K13)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C11-C12","v":0},{"$f":"D11-D12","v":0},0,0,0,0,0,null,{"$f":"K11-K12","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C24-C13","v":0},{"$f":"D24-D13","v":0},0,0,0,0,0,null,0,0,0,0,0]
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[]
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[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
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[null,"декабря",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C36:H36)","v":0},null,null,null,null,null,{"$f":"SUM(K36:N36)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C37:H37)","v":0},null,null,null,null,null,{"$f":"SUM(K37:N37)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C36=0,\"\",C37/C36)","v":""},{"$f":"IF(D36=0,\"\",D37/D36)","v":""},"","","","","",null,{"$f":"IF(K36=0,\"\",K37/K36)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C37=0,\"\",C38/C37)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C38=0,\"\",C39/C38)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C37=0,\"\",C39/C37)","v":""},{"$f":"IF(D37=0,\"\",D39/D37)","v":""},"","","","","",null,{"$f":"IF(K37=0,\"\",K39/K37)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C37=0,\"\",C42/C37)","v":""},{"$f":"IF(D37=0,\"\",D42/D37)","v":""},"","","","","",null,{"$f":"IF(K37=0,\"\",K42/K37)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C38=0,\"\",C42/C38)","v":""},{"$f":"IF(D38=0,\"\",D42/D38)","v":""},"","","","","",null,{"$f":"IF(K38=0,\"\",K42/K38)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C39=0,\"\",C42/C39)","v":""},{"$f":"IF(D39=0,\"\",D42/D39)","v":""},"","","","","",null,{"$f":"IF(K39=0,\"\",K42/K39)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C39=0,\"\",C40/C39)","v":""},{"$f":"IF(D39=0,\"\",D40/D39)","v":""},"","","","","",null,{"$f":"IF(K39=0,\"\",K40/K39)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C42=0,\"\",C54/C42)","v":""},{"$f":"IF(D42=0,\"\",D54/D42)","v":""},"","","","","",null,{"$f":"IF(K42=0,\"\",K54/K42)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C40-C41","v":0},{"$f":"D40-D41","v":0},0,0,0,0,0,null,{"$f":"K40-K41","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C53-C42","v":0},{"$f":"D53-D42","v":0},0,0,0,0,0,null,{"$f":"K53-K42","v":0},0,0,0,0]
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[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I54+O54-I59","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B34","v":"8 - 14"},{"$f":"B35","v":"декабря"}]
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[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
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[null,"декабря",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C65:H65)","v":0},null,null,null,null,null,{"$f":"SUM(K65:N65)","v":0}]
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[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
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[null,"Заходы - лиды",{"$f":"IF(C66=0,\"\",C67/C66)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C67=0,\"\",C68/C67)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C66=0,\"\",C68/C66)","v":""},{"$f":"IF(D66=0,\"\",D68/D66)","v":""},"","","","","",null,{"$f":"IF(K66=0,\"\",K68/K66)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C66=0,\"\",C71/C66)","v":""},{"$f":"IF(D66=0,\"\",D71/D66)","v":""},"","","","","",null,{"$f":"IF(K66=0,\"\",K71/K66)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C67=0,\"\",C71/C67)","v":""},{"$f":"IF(D67=0,\"\",D71/D67)","v":""},"","","","","",null,{"$f":"IF(K67=0,\"\",K71/K67)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C68=0,\"\",C71/C68)","v":""},{"$f":"IF(D68=0,\"\",D71/D68)","v":""},"","","","","",null,{"$f":"IF(K68=0,\"\",K71/K68)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C68=0,\"\",C69/C68)","v":""},{"$f":"IF(D68=0,\"\",D69/D68)","v":""},"","","","","",null,{"$f":"IF(K68=0,\"\",K69/K68)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C71=0,\"\",C83/C71)","v":""},{"$f":"IF(D71=0,\"\",D83/D71)","v":""},"","","","","",null,{"$f":"IF(K71=0,\"\",K83/K71)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C69-C70","v":0},{"$f":"D69-D70","v":0},0,0,0,0,0,null,{"$f":"K69-K70","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C82-C71","v":0},{"$f":"D82-D71","v":0},0,0,0,0,0,null,{"$f":"K82-K71","v":0},0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I83+O83-I88","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B63","v":"15 - 21"},{"$f":"B64","v":"декабря"}]
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[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"22 - 31",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},"Прочие на сайт","Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},"Повторные продажи","Прочие","Итого"]
[null,"декабря",null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",null,null,null,null,null,null,{"$f":"SUM(C94:H94)","v":0},null,null,null,null,null,{"$f":"SUM(K94:N94)","v":0}]
[null,"Заходы",null,null,null,null,null,null,{"$f":"SUM(C95:H95)","v":0},null,null,null,null,null,{"$f":"SUM(K95:N95)","v":0}]
[null,"Лиды",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Продажи",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Выручка, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Себестоимость, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[null,"Затраты на рекламу, руб.",null,null,null,null,null,null,0,null,null,null,null,null,0]
[]
[null,"Показы - заходы",{"$f":"IF(C94=0,\"\",C95/C94)","v":""},{"$f":"IF(D94=0,\"\",D95/D94)","v":""},"","","","","",null,{"$f":"IF(K94=0,\"\",K95/K94)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C95=0,\"\",C96/C95)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C96=0,\"\",C97/C96)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C95=0,\"\",C97/C95)","v":""},{"$f":"IF(D95=0,\"\",D97/D95)","v":""},"","","","","",null,{"$f":"IF(K95=0,\"\",K97/K95)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C95=0,\"\",C100/C95)","v":""},{"$f":"IF(D95=0,\"\",D100/D95)","v":""},"","","","","",null,{"$f":"IF(K95=0,\"\",K100/K95)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C96=0,\"\",C100/C96)","v":""},{"$f":"IF(D96=0,\"\",D100/D96)","v":""},"","","","","",null,{"$f":"IF(K96=0,\"\",K100/K96)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C97=0,\"\",C100/C97)","v":""},{"$f":"IF(D97=0,\"\",D100/D97)","v":""},"","","","","",null,{"$f":"IF(K97=0,\"\",K100/K97)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C97=0,\"\",C98/C97)","v":""},{"$f":"IF(D97=0,\"\",D98/D97)","v":""},"","","","","",null,{"$f":"IF(K97=0,\"\",K98/K97)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C100=0,\"\",C112/C100)","v":""},{"$f":"IF(D100=0,\"\",D112/D100)","v":""},"","","","","",null,{"$f":"IF(K100=0,\"\",K112/K100)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C98-C99","v":0},{"$f":"D98-D99","v":0},0,0,0,0,0,null,{"$f":"K98-K99","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C111-C100","v":0},{"$f":"D111-D100","v":0},0,0,0,0,0,null,{"$f":"K111-K100","v":0},0,0,0,0]
[]
[]
[]
[null,null,null,null,null,null,null,null,null,null,"Прибыль",null,{"$f":"I112+O112-I117","v":0},null,"руб."]
[null,null,null,null,null,null,null,null,null,null,{"$f":"B92","v":"22 - 31"},{"$f":"B93","v":"декабря"}]
[]
[]
[null,"ИТОГИ ЗА ДЕКАБРЬ"]
[null,null,"Продающие каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт"]
[null,"ДЕКАБРЬ",{"$f":"C5","v":"Поисковые системы"},"Контекстная реклама",null,{"$f":"F5","v":"Прямые заходы"},{"$f":"G5","v":"C других сайтов"},"Прочие на сайт","Итого",null,{"$f":"K5","v":"Социальные сети"},{"$f":"L5","v":"Доски объявлений"},{"$f":"M5","v":"Повторные продажи"},{"$f":"N5","v":"Прочие"},"Итого"]
[null,null,null,{"$f":"D6","v":"Директ"},{"$f":"E6","v":"AdWords"}]
[null,"Показы",{"$f":"C7+C36+C65+C94","v":0},{"$f":"D7+D36+D65+D94","v":0},0,0,0,0,{"$f":"SUM(C124:H124)","v":0},null,{"$f":"K7+K36+K65+K94","v":0},{"$f":"L7+L36+L65+L94","v":0},0,0,{"$f":"SUM(K124:N124)","v":0}]
[null,"Заходы",{"$f":"IF((C8+C37+C66+C95)<C126,C126,C8+C37+C66+C95)","v":0},{"$f":"IF((D8+D37+D66+D95)<D126,D126,D8+D37+D66+D95)","v":0},0,0,0,0,{"$f":"SUM(C125:H125)","v":0},null,{"$f":"IF((K8+K37+K66+K95)<K126,K126,K8+K37+K66+K95)","v":0},{"$f":"IF((L8+L37+L66+L95)<L126,L126,L8+L37+L66+L95)","v":0},0,0,{"$f":"SUM(K125:N125)","v":0}]
[null,"Лиды",{"$f":"IF((C9+C38+C67+C96)<C127,C127,C9+C38+C67+C96)","v":0},{"$f":"IF((D9+D38+D67+D96)<D127,D127,D9+D38+D67+D96)","v":0},0,0,0,0,0,null,{"$f":"IF((K9+K38+K67+K96)<K127,K127,K9+K38+K67+K96)","v":0},0,0,0,0]
[null,"Продажи",{"$f":"C10+C39+C68+C97","v":0},0,0,0,0,0,0,null,{"$f":"K10+K39+K68+K97","v":0},0,0,0,0]
[null,"Выручка, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[null,"Себестоимость, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[null,"Затраты на рекламу, руб.",0,0,0,0,0,0,0,null,0,0,0,0,0]
[]
[null,"Показы - заходы",{"$f":"IF(C124=0,\"\",C125/C124)","v":""},{"$f":"IF(D124=0,\"\",D125/D124)","v":""},"","","","","",null,{"$f":"IF(K124=0,\"\",K125/K124)","v":""},"","","",""]
[null,"Заходы - лиды",{"$f":"IF(C125=0,\"\",C126/C125)","v":""},"","","","","","",null,"","","","",""]
[null,"Лиды - продажи",{"$f":"IF(C126=0,\"\",C127/C126)","v":""},"","","","","","",null,"","","","",""]
[null,"Заходы-продажи",{"$f":"IF(C125=0,\"\",C127/C125)","v":""},{"$f":"IF(D125=0,\"\",D127/D125)","v":""},"","","","","",null,{"$f":"IF(K125=0,\"\",K127/K125)","v":""},"","","",""]
[null,"Средняя цена клика, руб.",{"$f":"IF(C125=0,\"\",C130/C125)","v":""},{"$f":"IF(D125=0,\"\",D130/D125)","v":""},"","","","","",null,{"$f":"IF(K125=0,\"\",K130/K125)","v":""},"","","",""]
[null,"Стоимость ЛИДа, руб.",{"$f":"IF(C126=0,\"\",C130/C126)","v":""},{"$f":"IF(D126=0,\"\",D130/D126)","v":""},"","","","","",null,{"$f":"IF(K126=0,\"\",K130/K126)","v":""},"","","",""]
[null,"Стоимость клиента, руб.",{"$f":"IF(C127=0,\"\",C130/C127)","v":""},{"$f":"IF(D127=0,\"\",D130/D127)","v":""},"","","","","",null,{"$f":"IF(K127=0,\"\",K130/K127)","v":""},"","","",""]
[null,"Средний чек, руб.",{"$f":"IF(C127=0,\"\",C128/C127)","v":""},{"$f":"IF(D127=0,\"\",D128/D127)","v":""},"","","","","",null,{"$f":"IF(K127=0,\"\",K128/K127)","v":""},"","","",""]
[null,"Эффективность",{"$f":"IF(C130=0,\"\",C142/C130)","v":""},{"$f":"IF(D130=0,\"\",D142/D130)","v":""},"","","","","",null,{"$f":"IF(K130=0,\"\",K142/K130)","v":""},"","","",""]
[null,"Прибыль, руб.",{"$f":"C128-C129","v":0},{"$f":"D128-D129","v":0},0,0,0,0,0,null,{"$f":"K128-K129","v":0},0,0,0,0]
[null,"Прибыль - реклама, руб.",{"$f":"C141-C130","v":0},{"$f":"D141-D130","v":0},0,0,0,0,0,null,{"$f":"K141-K130","v":0},0,0,0,0]
[]
[null,"Прочие расходы за ДЕКАБРЬ"]
[]
[null,null,"Аренда","З/плата","Расходы 1","Расходы 2","Расходы 3","Расходы 4","Итого",null,"Чистая прибыль за",null,{"$f":"I142+O142-I147","v":0},null,"руб."]
[null,"Сумма затрат, руб.",null,null,null,null,null,null,{"$f":"SUM(C147:H147)","v":0},null,{"$f":"B122","v":"ДЕКАБРЬ"}]
[]
[]
[]
[]
[null,"Анализ деятельности"]
[]
[]
[null,"Расходы на рекламу:"]
[null,"Рекламный канал","Затраты в руб.","Затраты в %","Сколько прибыли принес",null,"Прибыль в %"]
[null,{"$f":"C122","v":"Поисковые системы"},{"$f":"C130","v":0},{"$f":"IF(C167=0,\"\",C157/C167)","v":""},{"$f":"C142","v":0},null,{"$f":"IF(E167=0,\"\",E157/E167)","v":""}]
[null,{"$f":"D123","v":"Директ"},{"$f":"D130","v":0},{"$f":"IF(C167=0,\"\",C158/C167)","v":""},{"$f":"D142","v":0},null,{"$f":"IF(E167=0,\"\",E158/E167)","v":""}]
[null,{"$f":"E123","v":"AdWords"},{"$f":"E130","v":0},{"$f":"IF(C167=0,\"\",C159/C167)","v":""},{"$f":"E142","v":0},null,{"$f":"IF(E167=0,\"\",E159/E167)","v":""}]
[null,{"$f":"F122","v":"Прямые заходы"},{"$f":"F130","v":0},{"$f":"IF(C167=0,\"\",C160/C167)","v":""},{"$f":"F142","v":0},null,{"$f":"IF(E167=0,\"\",E160/E167)","v":""}]
[null,{"$f":"G122","v":"C других сайтов"},{"$f":"G130","v":0},{"$f":"IF(C167=0,\"\",C161/C167)","v":""},{"$f":"G142","v":0},null,{"$f":"IF(E167=0,\"\",E161/E167)","v":""}]
[null,{"$f":"H122","v":"Прочие на сайт"},{"$f":"H130","v":0},{"$f":"IF(C167=0,\"\",C162/C167)","v":""},{"$f":"H142","v":0},null,{"$f":"IF(E167=0,\"\",E162/E167)","v":""}]
[null,{"$f":"K122","v":"Социальные сети"},{"$f":"K130","v":0},{"$f":"IF(C167=0,\"\",C163/C167)","v":""},{"$f":"K142","v":0},null,{"$f":"IF(E167=0,\"\",E163/E167)","v":""}]
[null,{"$f":"L122","v":"Доски объявлений"},{"$f":"L130","v":0},{"$f":"IF(C167=0,\"\",C164/C167)","v":""},{"$f":"L142","v":0},null,{"$f":"IF(E167=0,\"\",E164/E167)","v":""}]
[null,{"$f":"M122","v":"Повторные продажи"},{"$f":"M130","v":0},{"$f":"IF(C167=0,\"\",C165/C167)","v":""},{"$f":"M142","v":0},null,{"$f":"IF(E167=0,\"\",E165/E167)","v":""}]
[null,{"$f":"N122","v":"Прочие"},{"$f":"N130","v":0},{"$f":"IF(C167=0,\"\",C166/C167)","v":""},{"$f":"N142","v":0},null,{"$f":"IF(E167=0,\"\",E166/E167)","v":""}]
[null,"Итого:",{"$f":"SUM(C157:C166)","v":0},{"$f":"SUM(D157:D166)","v":0},{"$f":"SUM(E157:E166)","v":0},null,{"$f":"SUM(G157:G166)","v":0}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,"Чистая прибыль",{"$f":"I142+O142-I147","v":0}]
[null,"Вид расходов","Сумма в руб.","в %"]
[null,"Себестоимость",{"$f":"I129+O129","v":0},{"$f":"IF(C200=0,\"\",C192/C200)","v":""}]
[null,"Реклама",{"$f":"I130+O130","v":0},{"$f":"IF(C200=0,\"\",C193/C200)","v":""}]
[null,{"$f":"C146","v":"Аренда"},{"$f":"C147","v":0},{"$f":"IF(C200=0,\"\",C194/C200)","v":""}]
[null,{"$f":"D146","v":"З/плата"},{"$f":"D147","v":0},{"$f":"IF(C200=0,\"\",C195/C200)","v":""}]
[null,{"$f":"E146","v":"Расходы 1"},{"$f":"E147","v":0},{"$f":"IF(C200=0,\"\",C196/C200)","v":""}]
[null,{"$f":"F146","v":"Расходы 2"},{"$f":"F147","v":0},{"$f":"IF(C200=0,\"\",C197/C200)","v":""}]
[null,{"$f":"G146","v":"Расходы 3"},{"$f":"G147","v":0},{"$f":"IF(C200=0,\"\",C198/C200)","v":""}]
[null,{"$f":"H146","v":"Расходы 4"},{"$f":"H147","v":0},{"$f":"IF(C200=0,\"\",C199/C200)","v":""}]
[null,"Итого:",{"$f":"SUM(C192:C199)","v":0},{"$f":"SUM(D192:D199)","v":0}]
[]
[null,"Рентабельность деятельности:",null,{"$f":"IF(C200=0,\"\",(I142+O142-I147)/C200)","v":""}]
[null,"Рентабельность продаж:",null,{"$f":"IF((I128+O128)=0,\"\",(I142+O142-I147)/(I128+O128))","v":""}]
[]
[]
[null,{"$f":"IF(C200=0,\"\",CONCATENATE(\"Организация имеет \",ROUND(D202,2),\" руб. чистой прибыли с каждого рубля, затраченного на производство и реализацию продукции.\"))","v":""}]
[null,{"$f":"IF((I128+O128)=0,\"\",CONCATENATE(\"Организация имеет \",ROUND(D203,2),\" руб. чистой прибыли с рубля продаж.\"))","v":""}]
[]
[null,"Точка безубыточности"]
[]
[]
[null,"Средний чек",{"$f":"IF((I127+O127)=0,\"\",(I128+O128)/(I127+O127))","v":""},null,"объем",1,{"$f":"IF(C218/4<1,C218/4+1,C218/4)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218/2<1,C218/2+1,C218/2)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218/1.33<1,C218/1.33+1,C218/1.33)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218<1,C218+1,C218)","v":""},{"$f":"IF(C218*1.25<1,C218*1.25+1,C218*1.25)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*1.5<1,C218*1.5+1,C218*1.5)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*1.75<1,C218*1.75+1,C218*1.75)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*2<1,C218*2+1,C218*2)","v":{"$error":"#VALUE!"}},{"$f":"IF(C218*2.25<1,C218*2.25+1,C218*2.25)","v":{"$error":"#VALUE!"}}]
[null,"Средняя себестоимость",{"$f":"IF((I127+O127)=0,\"\",(I129+O129)/(I127+O127))","v":""},null,"Выручка",{"$f":"F212*C212","v":{"$error":"#VALUE!"}},{"$f":"G212*C212","v":{"$error":"#VALUE!"}},{"$f":"H212*C212","v":{"$error":"#VALUE!"}},{"$f":"I212*C212","v":{"$error":"#VALUE!"}},{"$f":"J212*C212","v":{"$error":"#VALUE!"}},{"$f":"K212*C212","v":{"$error":"#VALUE!"}},{"$f":"L212*C212","v":{"$error":"#VALUE!"}},{"$f":"M212*C212","v":{"$error":"#VALUE!"}},{"$f":"N212*C212","v":{"$error":"#VALUE!"}},{"$f":"O212*C212","v":{"$error":"#VALUE!"}}]
[null,"Постоянные затраты",{"$f":"I147+I130+O130","v":0},null,"Переменные затраты",{"$f":"F212*C213","v":{"$error":"#VALUE!"}},{"$f":"G212*C213","v":{"$error":"#VALUE!"}},{"$f":"H212*C213","v":{"$error":"#VALUE!"}},{"$f":"I212*C213","v":{"$error":"#VALUE!"}},{"$f":"J212*C213","v":{"$error":"#VALUE!"}},{"$f":"K212*C213","v":{"$error":"#VALUE!"}},{"$f":"L212*C213","v":{"$error":"#VALUE!"}},{"$f":"M212*C213","v":{"$error":"#VALUE!"}},{"$f":"N212*C213","v":{"$error":"#VALUE!"}},{"$f":"O212*C213","v":{"$error":"#VALUE!"}}]
[null,null,null,null,"Общие затраты",{"$f":"F214+C214","v":{"$error":"#VALUE!"}},{"$f":"G214+C214","v":{"$error":"#VALUE!"}},{"$f":"H214+C214","v":{"$error":"#VALUE!"}},{"$f":"I214+C214","v":{"$error":"#VALUE!"}},{"$f":"J214+C214","v":{"$error":"#VALUE!"}},{"$f":"K214+C214","v":{"$error":"#VALUE!"}},{"$f":"L214+C214","v":{"$error":"#VALUE!"}},{"$f":"M214+C214","v":{"$error":"#VALUE!"}},{"$f":"N214+C214","v":{"$error":"#VALUE!"}},{"$f":"O214+C214","v":{"$error":"#VALUE!"}}]
[null,"Точка безубыточности:",null,null,"Точка безубыточности",null,null,null,null,{"$f":"C219","v":""}]
[]
[null,"В объеме продукции:",{"$f":"IF(C212=\"\",\"\",C214/(C212-C213))","v":""}]
[null,"В денежном выражении:",{"$f":"IF(C218=\"\",\"\",C212*C218)","v":""}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[null,null,null,null,null,null,"Воронка продаж"]
[]
[]
[null,null,null,"Воронка продаж в этом месяце:",null,null,null,null,null,null,null,null,"Изменение показателей:"]
[null,null,null,null,null,null,null,"Что будет, если изменить:"]
[]
[null,null,null,"Заходы",null,null,null,"количество заходов",null,null,null,null,"Заходы"]
[null,null,null,{"$f":"I125+O125","v":0},null,null,null,null,null,null,null,null,{"$f":"H237","v":0}]
[null,null,null,null,null,{"$f":"IF(D236=0,0,D239/D236)","v":0},null,{"$f":"D236","v":0},null,null,null,null,null,null,{"$f":"H241","v":0}]
[null,null,null,"Лиды",null,null,null,null,null,null,null,null,"Лиды"]
[null,{"$f":"IF(D236=0,0,D242/D236)","v":0},null,{"$f":"I126+O126","v":0},null,null,null,"конверсию Заходы - Лиды",null,null,{"$f":"IF(M236=0,0,M242/M236)","v":0},null,{"$f":"ROUND(M236*O237,0)","v":0}]
[null,null,null,null,null,{"$f":"IF(D239=0,0,D242/D239)","v":0},null,null,null,null,null,null,null,null,{"$f":"H245","v":0}]
[null,null,null,"Продажи",null,null,null,{"$f":"F237","v":0},null,null,null,null,"Продажи"]
[null,null,null,{"$f":"I127+O127","v":0},null,null,null,null,null,null,null,null,{"$f":"ROUND(M239*O240,0)","v":0}]
[null,null,null,null,null,null,null,"конверсию Лиды - Продажи"]
[null,null,null,"Выручка",null,null,null,null,null,null,null,null,"Выручка"]
[null,null,null,{"$f":"I128+O128","v":0},null,null,null,{"$f":"F240","v":0},null,null,null,null,{"$f":"IF(C212=\"\",0,M242*C212)","v":0}]

{"sheet":"Динамика за год","index":13,"n_rows":105,"n_cols":14,"rows_kept":105,"cut":false,"hidden":false,"merged":[[0,1,0,16],[3,1,3,16],[67,1,67,16],[98,1,98,16]]}
[null,"Динамика показателей за год"]
[]
[]
[null,"Финансовый анализ"]
[]
[]
[null,null,"Январь","Февраль","Март","Апрель","Май","Июнь","Июль","Август","Сентябрь","Октябрь","Ноябрь","Декабрь"]
[null,"Чистая прибыль",{"$f":"IF(Январь!M146=0,NA(),Январь!M146)","v":{"$error":"#N/A"}},{"$f":"IF(Февраль!M146=0,NA(),Февраль!M146)","v":{"$error":"#N/A"}},{"$f":"IF(Март!M146=0,NA(),Март!M146)","v":{"$error":"#N/A"}},{"$f":"IF(Апрель!M146=0,NA(),Апрель!M146)","v":{"$error":"#N/A"}},{"$f":"IF(Май!M146=0,NA(),Май!M146)","v":{"$error":"#N/A"}},{"$f":"IF(Июнь!M146=0,NA(),Июнь!M146)","v":{"$error":"#N/A"}},{"$f":"IF(Июль!M146=0,NA(),Июль!M146)","v":{"$error":"#N/A"}},{"$f":"IF(Август!M146=0,NA(),Август!M146)","v":{"$error":"#N/A"}},{"$f":"IF(Сентябрь!M146=0,NA(),Сентябрь!M146)","v":{"$error":"#N/A"}},{"$f":"IF(Октябрь!M146=0,NA(),Октябрь!M146)","v":{"$error":"#N/A"}},{"$f":"IF(Ноябрь!M146=0,NA(),Ноябрь!M146)","v":{"$error":"#N/A"}},{"$f":"IF(Декабрь!M146=0,NA(),Декабрь!M146)","v":{"$error":"#N/A"}}]
[null,"Выручка",{"$f":"IF(C8=0,NA(),Январь!I128+Январь!O128)","v":{"$error":"#N/A"}},{"$f":"IF(D8=0,NA(),Февраль!I128+Февраль!O128)","v":{"$error":"#N/A"}},{"$f":"IF(E8=0,NA(),Март!I128+Март!O128)","v":{"$error":"#N/A"}},{"$f":"IF(F8=0,NA(),Апрель!I128+Апрель!O128)","v":{"$error":"#N/A"}},{"$f":"IF(G8=0,NA(),Май!I128+Май!O128)","v":{"$error":"#N/A"}},{"$f":"IF(H8=0,NA(),Июнь!I128+Июнь!O128)","v":{"$error":"#N/A"}},{"$f":"IF(I8=0,NA(),Июль!I128+Июль!O128)","v":{"$error":"#N/A"}},{"$f":"IF(J8=0,NA(),Август!I128+Август!O128)","v":{"$error":"#N/A"}},{"$f":"IF(K8=0,NA(),Сентябрь!I128+Сентябрь!O128)","v":{"$error":"#N/A"}},{"$f":"IF(L8=0,NA(),Октябрь!I128+Октябрь!O128)","v":{"$error":"#N/A"}},{"$f":"IF(M8=0,NA(),Ноябрь!I128+Ноябрь!O128)","v":{"$error":"#N/A"}},{"$f":"IF(N8=0,NA(),Декабрь!I128+Декабрь!O128)","v":{"$error":"#N/A"}}]
[null,"Средний чек",{"$f":"IF(Январь!C212=\"\",NA(),Январь!C212)","v":{"$error":"#N/A"}},{"$f":"IF(Февраль!C212=\"\",NA(),Февраль!C212)","v":{"$error":"#N/A"}},{"$f":"IF(Март!C212=\"\",NA(),Март!C212)","v":{"$error":"#N/A"}},{"$f":"IF(Апрель!C212=\"\",NA(),Апрель!C212)","v":{"$error":"#N/A"}},{"$f":"IF(Май!C212=\"\",NA(),Май!C212)","v":{"$error":"#N/A"}},{"$f":"IF(Июнь!C212=\"\",NA(),Июнь!C212)","v":{"$error":"#N/A"}},{"$f":"IF(Июль!C212=\"\",NA(),Июль!C212)","v":{"$error":"#N/A"}},{"$f":"IF(Август!C212=\"\",NA(),Август!C212)","v":{"$error":"#N/A"}},{"$f":"IF(Сентябрь!C212=\"\",NA(),Сентябрь!C212)","v":{"$error":"#N/A"}},{"$f":"IF(Октябрь!C212=\"\",NA(),Октябрь!C212)","v":{"$error":"#N/A"}},{"$f":"IF(Ноябрь!C212=\"\",NA(),Ноябрь!C212)","v":{"$error":"#N/A"}},{"$f":"IF(Декабрь!C212=\"\",NA(),Декабрь!C212)","v":{"$error":"#N/A"}}]
[null,"Средняя себестоимость",{"$f":"IF(Январь!C213=\"\",NA(),Январь!C213)","v":{"$error":"#N/A"}},{"$f":"IF(Февраль!C213=\"\",NA(),Февраль!C213)","v":{"$error":"#N/A"}},{"$f":"IF(Март!C213=\"\",NA(),Март!C213)","v":{"$error":"#N/A"}},{"$f":"IF(Апрель!C213=\"\",NA(),Апрель!C213)","v":{"$error":"#N/A"}},{"$f":"IF(Май!C213=\"\",NA(),Май!C213)","v":{"$error":"#N/A"}},{"$f":"IF(Июнь!C213=\"\",NA(),Июнь!C213)","v":{"$error":"#N/A"}},{"$f":"IF(Июль!C213=\"\",NA(),Июль!C213)","v":{"$error":"#N/A"}},{"$f":"IF(Август!C213=\"\",NA(),Август!C213)","v":{"$error":"#N/A"}},{"$f":"IF(Сентябрь!C213=\"\",NA(),Сентябрь!C213)","v":{"$error":"#N/A"}},{"$f":"IF(Октябрь!C213=\"\",NA(),Октябрь!C213)","v":{"$error":"#N/A"}},{"$f":"IF(Ноябрь!C213=\"\",NA(),Ноябрь!C213)","v":{"$error":"#N/A"}},{"$f":"IF(Декабрь!C213=\"\",NA(),Декабрь!C213)","v":{"$error":"#N/A"}}]
[null,"Затраты на рекламу",{"$f":"IF(Январь!M146=0,NA(),Январь!C193)","v":{"$error":"#N/A"}},{"$f":"IF(Февраль!M146=0,NA(),Февраль!C193)","v":{"$error":"#N/A"}},{"$f":"IF(Март!M146=0,NA(),Март!C193)","v":{"$error":"#N/A"}},{"$f":"IF(Апрель!M146=0,NA(),Апрель!C193)","v":{"$error":"#N/A"}},{"$f":"IF(Май!M146=0,NA(),Май!C193)","v":{"$error":"#N/A"}},{"$f":"IF(Июнь!M146=0,NA(),Июнь!C193)","v":{"$error":"#N/A"}},{"$f":"IF(Июль!M146=0,NA(),Июль!C193)","v":{"$error":"#N/A"}},{"$f":"IF(Август!M146=0,NA(),Август!C193)","v":{"$error":"#N/A"}},{"$f":"IF(Сентябрь!M146=0,NA(),Сентябрь!C193)","v":{"$error":"#N/A"}},{"$f":"IF(Октябрь!M146=0,NA(),Октябрь!C193)","v":{"$error":"#N/A"}},{"$f":"IF(Ноябрь!M146=0,NA(),Ноябрь!C193)","v":{"$error":"#N/A"}},{"$f":"IF(Декабрь!M146=0,NA(),Декабрь!C193)","v":{"$error":"#N/A"}}]
[null,"Прочие затраты",{"$f":"IF(Январь!M146=0,NA(),Январь!I147)","v":{"$error":"#N/A"}},{"$f":"IF(Февраль!M146=0,NA(),Февраль!I147)","v":{"$error":"#N/A"}},{"$f":"IF(Март!M146=0,NA(),Март!I147)","v":{"$error":"#N/A"}},{"$f":"IF(Апрель!M146=0,NA(),Апрель!I147)","v":{"$error":"#N/A"}},{"$f":"IF(Май!M146=0,NA(),Май!I147)","v":{"$error":"#N/A"}},{"$f":"IF(Июнь!M146=0,NA(),Июнь!I147)","v":{"$error":"#N/A"}},{"$f":"IF(Июль!M146=0,NA(),Июль!I147)","v":{"$error":"#N/A"}},{"$f":"IF(Август!M146=0,NA(),Август!I147)","v":{"$error":"#N/A"}},{"$f":"IF(Сентябрь!M146=0,NA(),Сентябрь!I147)","v":{"$error":"#N/A"}},{"$f":"IF(Октябрь!M146=0,NA(),Октябрь!I147)","v":{"$error":"#N/A"}},{"$f":"IF(Ноябрь!M146=0,NA(),Ноябрь!I147)","v":{"$error":"#N/A"}},{"$f":"IF(Декабрь!M146=0,NA(),Декабрь!I147)","v":{"$error":"#N/A"}}]
[null,"Общие затраты",{"$f":"C12+C13","v":{"$error":"#N/A"}},{"$f":"D12+D13","v":{"$error":"#N/A"}},{"$error":"#N/A"},{"$error":"#N/A"},{"$error":"#N/A"},{"$error":"#N/A"},{"$error":"#N/A"},{"$error":"#N/A"},{"$error":"#N/A"},{"$error":"#N/A"},{"$error":"#N/A"},{"$error":"#N/A"}]
[null,"Заходы - Лиды",{"$f":"IF(Январь!F237=0,NA(),Январь!F237)","v":{"$error":"#N/A"}},{"$f":"IF(Февраль!F237=0,NA(),Февраль!F237)","v":{"$error":"#N/A"}},{"$f":"IF(Март!F237=0,NA(),Март!F237)","v":{"$error":"#N/A"}},{"$f":"IF(Апрель!F237=0,NA(),Апрель!F237)","v":{"$error":"#N/A"}},{"$f":"IF(Май!F237=0,NA(),Май!F237)","v":{"$error":"#N/A"}},{"$f":"IF(Июнь!F237=0,NA(),Июнь!F237)","v":{"$error":"#N/A"}},{"$f":"IF(Июль!F237=0,NA(),Июль!F237)","v":{"$error":"#N/A"}},{"$f":"IF(Август!F237=0,NA(),Август!F237)","v":{"$error":"#N/A"}},{"$f":"IF(Сентябрь!F237=0,NA(),Сентябрь!F237)","v":{"$error":"#N/A"}},{"$f":"IF(Октябрь!F237=0,NA(),Октябрь!F237)","v":{"$error":"#N/A"}},{"$f":"IF(Ноябрь!F237=0,NA(),Ноябрь!F237)","v":{"$error":"#N/A"}},{"$f":"IF(Декабрь!F237=0,NA(),Декабрь!F237)","v":{"$error":"#N/A"}}]
[null,"Лиды - Продажи",{"$f":"IF(Январь!F240=0,NA(),Январь!F240)","v":{"$error":"#N/A"}},{"$f":"IF(Февраль!F240=0,NA(),Февраль!F240)","v":{"$error":"#N/A"}},{"$f":"IF(Март!F240=0,NA(),Март!F240)","v":{"$error":"#N/A"}},{"$f":"IF(Апрель!F240=0,NA(),Апрель!F240)","v":{"$error":"#N/A"}},{"$f":"IF(Май!F240=0,NA(),Май!F240)","v":{"$error":"#N/A"}},{"$f":"IF(Июнь!F240=0,NA(),Июнь!F240)","v":{"$error":"#N/A"}},{"$f":"IF(Июль!F240=0,NA(),Июль!F240)","v":{"$error":"#N/A"}},{"$f":"IF(Август!F240=0,NA(),Август!F240)","v":{"$error":"#N/A"}},{"$f":"IF(Сентябрь!F240=0,NA(),Сентябрь!F240)","v":{"$error":"#N/A"}},{"$f":"IF(Октябрь!F240=0,NA(),Октябрь!F240)","v":{"$error":"#N/A"}},{"$f":"IF(Ноябрь!F240=0,NA(),Ноябрь!F240)","v":{"$error":"#N/A"}},{"$f":"IF(Декабрь!F240=0,NA(),Декабрь!F240)","v":{"$error":"#N/A"}}]
[null,"Заходы-Продажи",{"$f":"IF(Январь!B239=0,NA(),Январь!B239)","v":{"$error":"#N/A"}},{"$f":"IF(Февраль!B239=0,NA(),Февраль!B239)","v":{"$error":"#N/A"}},{"$f":"IF(Март!B239=0,NA(),Март!B239)","v":{"$error":"#N/A"}},{"$f":"IF(Апрель!B239=0,NA(),Апрель!B239)","v":{"$error":"#N/A"}},{"$f":"IF(Май!B239=0,NA(),Май!B239)","v":{"$error":"#N/A"}},{"$f":"IF(Июнь!B239=0,NA(),Июнь!B239)","v":{"$error":"#N/A"}},{"$f":"IF(Июль!B239=0,NA(),Июль!B239)","v":{"$error":"#N/A"}},{"$f":"IF(Август!B239=0,NA(),Август!B239)","v":{"$error":"#N/A"}},{"$f":"IF(Сентябрь!B239=0,NA(),Сентябрь!B239)","v":{"$error":"#N/A"}},{"$f":"IF(Октябрь!B239=0,NA(),Октябрь!B239)","v":{"$error":"#N/A"}},{"$f":"IF(Ноябрь!B239=0,NA(),Ноябрь!B239)","v":{"$error":"#N/A"}},{"$f":"IF(Декабрь!B239=0,NA(),Декабрь!B239)","v":{"$error":"#N/A"}}]
[null,"Средняя стоимость лида",{"$f":"(Январь!I130+Январь!O130)/(Январь!I126+Январь!O126)","v":{"$error":"#DIV/0!"}},{"$f":"(Февраль!I130+Февраль!O130)/(Февраль!I126+Февраль!O126)","v":{"$error":"#DIV/0!"}},{"$f":"(Март!I130+Март!O130)/(Март!I126+Март!O126)","v":{"$error":"#DIV/0!"}},{"$f":"(Апрель!I130+Апрель!O130)/(Апрель!I126+Апрель!O126)","v":{"$error":"#DIV/0!"}},{"$f":"(Май!I130+Май!O130)/(Май!I126+Май!O126)","v":{"$error":"#DIV/0!"}},{"$f":"(Июнь!I130+Июнь!O130)/(Июнь!I126+Июнь!O126)","v":{"$error":"#DIV/0!"}},{"$f":"(Июль!I130+Июль!O130)/(Июль!I126+Июль!O126)","v":{"$error":"#DIV/0!"}},{"$f":"(Август!I130+Август!O130)/(Август!I126+Август!O126)","v":{"$error":"#DIV/0!"}},{"$f":"(Сентябрь!I130+Сентябрь!O130)/(Сентябрь!I126+Сентябрь!O126)","v":{"$error":"#DIV/0!"}},{"$f":"(Октябрь!I130+Октябрь!O130)/(Октябрь!I126+Октябрь!O126)","v":{"$error":"#DIV/0!"}},{"$f":"(Ноябрь!I130+Ноябрь!O130)/(Ноябрь!I126+Ноябрь!O126)","v":{"$error":"#DIV/0!"}},{"$f":"(Декабрь!I130+Декабрь!O130)/(Декабрь!I126+Декабрь!O126)","v":{"$error":"#DIV/0!"}}]
[null,"Средняя стоимость клиента",{"$f":"IF((Январь!I127+Январь!O127)=0,NA(),(Январь!I130+Январь!O130)/(Январь!I127+Январь!O127))","v":{"$error":"#N/A"}},{"$f":"IF((Февраль!I127+Февраль!O127)=0,NA(),(Февраль!I130+Февраль!O130)/(Февраль!I127+Февраль!O127))","v":{"$error":"#N/A"}},{"$f":"IF((Март!I127+Март!O127)=0,NA(),(Март!I130+Март!O130)/(Март!I127+Март!O127))","v":{"$error":"#N/A"}},{"$f":"IF((Апрель!I127+Апрель!O127)=0,NA(),(Апрель!I130+Апрель!O130)/(Апрель!I127+Апрель!O127))","v":{"$error":"#N/A"}},{"$f":"IF((Май!I127+Май!O127)=0,NA(),(Май!I130+Май!O130)/(Май!I127+Май!O127))","v":{"$error":"#N/A"}},{"$f":"IF((Июнь!I127+Июнь!O127)=0,NA(),(Июнь!I130+Июнь!O130)/(Июнь!I127+Июнь!O127))","v":{"$error":"#N/A"}},{"$f":"IF((Июль!I127+Июль!O127)=0,NA(),(Июль!I130+Июль!O130)/(Июль!I127+Июль!O127))","v":{"$error":"#N/A"}},{"$f":"IF((Август!I127+Август!O127)=0,NA(),(Август!I130+Август!O130)/(Август!I127+Август!O127))","v":{"$error":"#N/A"}},{"$f":"IF((Сентябрь!I127+Сентябрь!O127)=0,NA(),(Сентябрь!I130+Сентябрь!O130)/(Сентябрь!I127+Сентябрь!O127))","v":{"$error":"#N/A"}},{"$f":"IF((Октябрь!I127+Октябрь!O127)=0,NA(),(Октябрь!I130+Октябрь!O130)/(Октябрь!I127+Октябрь!O127))","v":{"$error":"#N/A"}},{"$f":"IF((Ноябрь!I127+Ноябрь!O127)=0,NA(),(Ноябрь!I130+Ноябрь!O130)/(Ноябрь!I127+Ноябрь!O127))","v":{"$error":"#N/A"}},{"$f":"IF((Декабрь!I127+Декабрь!O127)=0,NA(),(Декабрь!I130+Декабрь!O130)/(Декабрь!I127+Декабрь!O127))","v":{"$error":"#N/A"}}]
[null,"Рентабельность деятельности",{"$f":"IF(Январь!D202=\"\",NA(),Январь!D202)","v":{"$error":"#N/A"}},{"$f":"IF(Февраль!D202=\"\",NA(),Февраль!D202)","v":{"$error":"#N/A"}},{"$f":"IF(Март!D202=\"\",NA(),Март!D202)","v":{"$error":"#N/A"}},{"$f":"IF(Апрель!D202=\"\",NA(),Апрель!D202)","v":{"$error":"#N/A"}},{"$f":"IF(Май!D202=\"\",NA(),Май!D202)","v":{"$error":"#N/A"}},{"$f":"IF(Июнь!D202=\"\",NA(),Июнь!D202)","v":{"$error":"#N/A"}},{"$f":"IF(Июль!D202=\"\",NA(),Июль!D202)","v":{"$error":"#N/A"}},{"$f":"IF(Август!D202=\"\",NA(),Август!D202)","v":{"$error":"#N/A"}},{"$f":"IF(Сентябрь!D202=\"\",NA(),Сентябрь!D202)","v":{"$error":"#N/A"}},{"$f":"IF(Октябрь!D202=\"\",NA(),Октябрь!D202)","v":{"$error":"#N/A"}},{"$f":"IF(Ноябрь!D202=\"\",NA(),Ноябрь!D202)","v":{"$error":"#N/A"}},{"$f":"IF(Декабрь!D202=\"\",NA(),Декабрь!D202)","v":{"$error":"#N/A"}}]
[null,"Рентабельность продаж",{"$f":"IF(Январь!D203=\"\",NA(),Январь!D203)","v":{"$error":"#N/A"}},{"$f":"IF(Февраль!D203=\"\",NA(),Февраль!D203)","v":{"$error":"#N/A"}},{"$f":"IF(Март!D203=\"\",NA(),Март!D203)","v":{"$error":"#N/A"}},{"$f":"IF(Апрель!D203=\"\",NA(),Апрель!D203)","v":{"$error":"#N/A"}},{"$f":"IF(Май!D203=\"\",NA(),Май!D203)","v":{"$error":"#N/A"}},{"$f":"IF(Июнь!D203=\"\",NA(),Июнь!D203)","v":{"$error":"#N/A"}},{"$f":"IF(Июль!D203=\"\",NA(),Июль!D203)","v":{"$error":"#N/A"}},{"$f":"IF(Август!D203=\"\",NA(),Август!D203)","v":{"$error":"#N/A"}},{"$f":"IF(Сентябрь!D203=\"\",NA(),Сентябрь!D203)","v":{"$error":"#N/A"}},{"$f":"IF(Октябрь!D203=\"\",NA(),Октябрь!D203)","v":{"$error":"#N/A"}},{"$f":"IF(Ноябрь!D203=\"\",NA(),Ноябрь!D203)","v":{"$error":"#N/A"}},{"$f":"IF(Декабрь!D203=\"\",NA(),Декабрь!D203)","v":{"$error":"#N/A"}}]
[]
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[null,"* показывает, сколько чистой прибыли приходится на 1 рубль всех расходов.",null,null,null,null,null,null,null,null,"* показывает, сколько чистой прибыли в 1 рубле выручки."]
[]
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[null,"Анализ конверсии и стоимости клиента"]
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[null,"Динамика воронки продаж"]
[]
[]
[null,null,"Январь","Февраль","Март","Апрель","Май","Июнь","Июль","Август","Сентябрь","Октябрь","Ноябрь","Декабрь"]
[null,"Заходы",{"$f":"IF(Январь!D236=0,NA(),Январь!D236)","v":{"$error":"#N/A"}},{"$f":"IF(Февраль!D236=0,NA(),Февраль!D236)","v":{"$error":"#N/A"}},{"$f":"IF(Март!D236=0,NA(),Март!D236)","v":{"$error":"#N/A"}},{"$f":"IF(Апрель!D236=0,NA(),Апрель!D236)","v":{"$error":"#N/A"}},{"$f":"IF(Май!D236=0,NA(),Май!D236)","v":{"$error":"#N/A"}},{"$f":"IF(Июнь!D236=0,NA(),Июнь!D236)","v":{"$error":"#N/A"}},{"$f":"IF(Июль!D236=0,NA(),Июль!D236)","v":{"$error":"#N/A"}},{"$f":"IF(Август!D236=0,NA(),Август!D236)","v":{"$error":"#N/A"}},{"$f":"IF(Сентябрь!D236=0,NA(),Сентябрь!D236)","v":{"$error":"#N/A"}},{"$f":"IF(Октябрь!D236=0,NA(),Октябрь!D236)","v":{"$error":"#N/A"}},{"$f":"IF(Ноябрь!D236=0,NA(),Ноябрь!D236)","v":{"$error":"#N/A"}},{"$f":"IF(Декабрь!D236=0,NA(),Декабрь!D236)","v":{"$error":"#N/A"}}]
[null,"Лиды",{"$f":"IF(Январь!D239=0,NA(),Январь!D239)","v":{"$error":"#N/A"}},{"$f":"IF(Февраль!D239=0,NA(),Февраль!D239)","v":{"$error":"#N/A"}},{"$f":"IF(Март!D239=0,NA(),Март!D239)","v":{"$error":"#N/A"}},{"$f":"IF(Апрель!D239=0,NA(),Апрель!D239)","v":{"$error":"#N/A"}},{"$f":"IF(Май!D239=0,NA(),Май!D239)","v":{"$error":"#N/A"}},{"$f":"IF(Июнь!D239=0,NA(),Июнь!D239)","v":{"$error":"#N/A"}},{"$f":"IF(Июль!D239=0,NA(),Июль!D239)","v":{"$error":"#N/A"}},{"$f":"IF(Август!D239=0,NA(),Август!D239)","v":{"$error":"#N/A"}},{"$f":"IF(Сентябрь!D239=0,NA(),Сентябрь!D239)","v":{"$error":"#N/A"}},{"$f":"IF(Октябрь!D239=0,NA(),Октябрь!D239)","v":{"$error":"#N/A"}},{"$f":"IF(Ноябрь!D239=0,NA(),Ноябрь!D239)","v":{"$error":"#N/A"}},{"$f":"IF(Декабрь!D239=0,NA(),Декабрь!D239)","v":{"$error":"#N/A"}}]
[null,"Продажи",{"$f":"IF(Январь!D242=0,NA(),Январь!D242)","v":{"$error":"#N/A"}},{"$f":"IF(Февраль!D242=0,NA(),Февраль!D242)","v":{"$error":"#N/A"}},{"$f":"IF(Март!D242=0,NA(),Март!D242)","v":{"$error":"#N/A"}},{"$f":"IF(Апрель!D242=0,NA(),Апрель!D242)","v":{"$error":"#N/A"}},{"$f":"IF(Май!D242=0,NA(),Май!D242)","v":{"$error":"#N/A"}},{"$f":"IF(Июнь!D242=0,NA(),Июнь!D242)","v":{"$error":"#N/A"}},{"$f":"IF(Июль!D242=0,NA(),Июль!D242)","v":{"$error":"#N/A"}},{"$f":"IF(Август!D242=0,NA(),Август!D242)","v":{"$error":"#N/A"}},{"$f":"IF(Сентябрь!D242=0,NA(),Сентябрь!D242)","v":{"$error":"#N/A"}},{"$f":"IF(Октябрь!D242=0,NA(),Октябрь!D242)","v":{"$error":"#N/A"}},{"$f":"IF(Ноябрь!D242=0,NA(),Ноябрь!D242)","v":{"$error":"#N/A"}},{"$f":"IF(Декабрь!D242=0,NA(),Декабрь!D242)","v":{"$error":"#N/A"}}]

{"sheet":"Декомпозиция","index":14,"n_rows":30,"n_cols":27,"rows_kept":30,"cut":false,"hidden":false,"merged":[[3,18,3,27],[0,1,0,26],[18,2,18,10],[21,2,21,16],[3,1,3,5],[3,6,3,13],[3,14,3,17]]}
[null,"Декомпозиция"]
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[]
[null,"Деньги",null,null,null,null,"Продажи",null,null,null,null,null,null,null,"Сайт",null,null,null,"Реклама"]
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[null,null,"Прибыль, руб.",null,"Прибыль с 1 продажи, руб.",null,"Продажи",null,"договор-продажа, %",null,"Доворы",null,"Заявка-договор, %",null,"Лиды (заявки)",null,"Конверсия сайта",null,"Клики",null,"CTR, %",null,"Показы",null,"Цена за клик, руб.",null,"Расходы на рекламу"]
[]
[null,null,0,null,0,null,{"$f":"IF(E10=0,0,ROUND(C10/E10,0))","v":0},null,0,null,{"$f":"IF(I10=0,0,ROUND(G10/I10,0))","v":0},null,0,null,{"$f":"IF(M10=0,0,ROUND(K10/M10,0))","v":0},null,0,null,{"$f":"IF(Q10=0,0,ROUND(O10/Q10,0))","v":0},null,0,null,{"$f":"IF(U10=0,0,ROUND(S10/U10,0))","v":0},null,0,null,{"$f":"S10*Y10","v":0}]
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[null,null,"* Заполните все белые ячейки"]
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[null,null,"Что такое декомпозиция?"]
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[null,null,"Декомпозиция - это процесс разбиения задачи и ее решения на части."]
[null,null,"Основная цель - узнать, сколько необходимо переходов на сайт, чтобы заработать желаемую прибыль. "]
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[null,null,"Прибыль - сумма прибыли, которую необходимо заработать (без учета расходов на рекламу)."]
[null,null,"Договор - продажа - сколько процентов из всех заключенных договоров будут оплачены."]
[null,null,"Заявка-договор - сколько процентов из всех лидов (заявок) заключат договоры."]
[null,null,"Лид (заявка) - потенциальный клиент, позвонивший или оставивший заявку на сайте."]
[null,null,"Конверсия сайта - сколько процентов из всех заходов на сайт перейдут в лиды."]
[null,null,"CTR - cколько процентов из всех, кто увидит объявление, кликнет на него."]

{"sheet":"Помощь","index":15,"n_rows":104,"n_cols":2,"rows_kept":104,"cut":false,"hidden":false,"merged":[[0,1,0,15],[31,1,33,15],[34,1,41,15],[42,1,42,15],[43,1,55,15],[4,1,15,15],[16,1,30,15],[79,1,101,15],[102,1,102,15],[103,1,118,15],[56,1,66,15],[67,1,68,15],[69,1,77,15],[78,1,78,15]]}
[null,"Помощь"]
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[null,"Каждый месяц состоит из 4 периодов по 7 дней, последний период включает в себя оставшиеся дни месяца.\n\nДля работы с программой необходимо заполнить данные в ячейках:"]
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[null,"Показы - Количество показов объявлений. Информация должна содержаться в статистике рекламной площадки. Проходимость рядом с офлайн-магазином. Если данные неизвестны, можно не заполнять.\n\nЗаходы - Количество переходов на сайт с рекламного канала, посетителей группы, просмотров на досках объявлений, посетителей офлайн-магазина.\n\nЛиды - Количество человек, проявивших интерес к товару или услуге. Это могут быть звонки, заявки на сайте, примерка, вопросы к продавцу.\nПродажи - количество продаж.\n\nВыручка - Количество денег, полученных с продажи товаров или услуг за период.\n\nСебестоимость - Количество денег, затраченных непосредственно на покупку либо производство проданных товаров или услуг.\n\nЗатраты на рекламу - фактические затраты на рекламу за период."]
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[null,"Названия каналов привлечения клиентов можно менять по Вашему усмотрению. Менять только в первом периоде, в остальных заменится автоматически."]
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[null,"Также необходимо заполнить таблицу «Прочие расходы», которая находится после итогов месяца. Прочие расходы могут включать в себя аренду, заработную плату, оплату различных услуг и т.д. Названия прочих расходов можно менять."]
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[null,"Чтобы заполнить эти данные, необходимо знать каналы привлечения клиентов. "]
[null,"Если у Вас онлайн-бизнес, в этом поможет Яндекс.Метрика:\n\nЧтобы узнать, откуда приходят посетители на сайт, в метрике перейдите в Отчеты - Источники, сводка:\n"]
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[null,"Чтобы узнать, с какого канала пришел лид, в метрике нужно настроить цели. Самый простой вариант, это посещение страниц. Например, целью будет  переход на страницу, которая появляется после заказа, заявки с сайта."]
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[null,"Более подробную информацию можете узнать на сайте Яндекс.Метрики - metrika.yandex.ru"]
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[null,"Если у Вас офлайн-бизнес:\n\nВ офлайне сложнее отследить, откуда пришел клиент. Есть несколько вариантов:\n\n- Спрашивать у каждого лида, откуда он о вас узнал;\n- На каждый канал привлечения клиентов выделить отдельный телефонный номер;\n- Сделать возвратные флаера, объявления или промо-коды в объявлениях для получения бонуса в Вашей компании. При предъявлении флаера или промо-кода вы будете знать, откуда пришел лид."]
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[null,"Показатели деятельности"]
[null,"Показы - заходы - CTR. Конверсия рекламной кампании. Отношение числа кликов на баннер или рекламное объявление к числу показов.\n\nЗаходы - лиды - Конверсия из посетителей в лиды.\n\nЛиды - продажи - Конверсия из лидов в продажи.\n\nЗаходы - продажи - Конверсия из посетителей в продажи.\n\nСредняя цена клика - Средняя цена клика на баннер или объявление.\n\nСтоимость лида - Сколько стоит компании привлечение одного потенциального клиента.\n\nСтоимость клиента - Сколько стоит компании привлечение одного реального клиента.\n\nСредний чек - Средняя выручка с 1 продажи.\n\nЭффективность - Сколько чистой прибыли приносит 1 рубль, вложенный в рекламу.\n\nВ итогах за месяц расчитываются все данные за 4 периода. \n\nВ итогах за месяц если по факту лидов меньше, чем продаж, то автоматически количество лидов становится равно продажам, так как количество продаж не может быть больше лидов. \n"]
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[null,"Анализ деятельности"]
[null,"Структура расходов на рекламу - показывает долю расходов на рекламу по каждому каналу.\n\nСтруктура прибыли по каналам - показывает долю прибыли, которую принес каждый канал.\n\nСравнение расходов на рекламу с прибылью - визуальное сравнение прибыли и расходов по каждому каналу.\n\nСтруктура расходов - показывает доли всех расходов за месяц.\n\nСтруктура выручки - показывает, из чего состоит выручка.\n\nРентабельность деятельности - показывает,сколько чистой прибыли приходится на 1 рубль всех расходов.\n\nРентабельность продаж - показывает, сколько чистой прибыли в 1 рубле выручки.\n\nТочка безубыточности - показывает, с какой суммы выручки начинается прибыль.\n\n"]